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Online Sales Consultant (OSC)

Turn online interest into real conversations—and real homebuyers.

Yingst Building Group is seeking an Online Sales Consultant (OSC) to serve as the first point of contact for prospective homebuyers who connect with us through our website, digital advertising, social media, and other lead sources.

The OSC plays a key role in our sales process by responding quickly to new inquiries, building relationships with prospective buyers, understanding their needs, and moving qualified prospects toward an appointment with our New Home Sales Consultants.

This position is ideal for someone who is highly responsive, personable, organized, comfortable communicating by phone, text, and email, and motivated by turning leads into opportunities.

What You'll Do

Lead Management & Conversion

• Serve as the primary point of contact for incoming online and digital sales leads
• Respond promptly to new inquiries by phone, text, email, and other approved communication channels
• Engage prospective buyers in meaningful conversations to understand their needs, timing, budget, preferred location, and homebuying goals
• Qualify leads and determine the appropriate next step in the sales process
• Schedule appointments for qualified prospects with New Home Sales Consultants
• Maintain consistent follow-up with prospects who are not yet ready to purchase
• Re-engage older leads and prospects who have become inactive
• Develop relationships with prospects through timely, helpful, and personalized communication
• Support lead conversion initiatives designed to increase appointments and sales opportunities

CRM & Pipeline Management

• Maintain accurate and timely prospect information in the Company's CRM
• Document calls, texts, emails, appointments, and other customer interactions
• Ensure leads are properly categorized, prioritized, and assigned
• Manage follow-up tasks and maintain an organized pipeline of active prospects
• Monitor lead activity and identify prospects requiring additional follow-up
• Maintain accurate records to support sales reporting and forecasting

Sales Team Coordination

• Work closely with New Home Sales Consultants to ensure a smooth handoff of qualified prospects
• Provide Sales Consultants with relevant information about the prospect prior to appointments
• Follow up on appointment outcomes and continue nurturing prospects when appropriate
• Communicate trends, recurring questions, and customer feedback to the sales and marketing teams
• Partner with Marketing to provide feedback on lead quality and lead sources
• Maintain a strong understanding of YBG communities, available homes, floor plans, pricing, incentives, and the overall homebuying process

Customer Experience

• Create a positive first impression of Yingst Building Group
• Provide prospective buyers with accurate and helpful information while creating interest in the next step
• Communicate professionally and consistently throughout the lead-nurturing process
• Build trust with prospective buyers without creating a high-pressure sales experience
• Represent the Company and its communities with professionalism and enthusiasm

What Success Looks Like

Success in this position will be measured through key sales and lead-management metrics, including:

• Speed of response to new leads
• Percentage of leads successfully contacted
• Lead-to-appointment conversion rate
• Appointment show rate
• Appointment-to-sale conversion
• Consistency and quality of lead follow-up
• CRM accuracy and completion of required activities
• Re-engagement and conversion of older leads
• Quality of handoff to New Home Sales Consultants
• Overall contribution to Company sales goals

What We're Looking For

• Previous experience in inside sales, online sales, customer service, lead management, real estate, new home sales, or a related customer-facing role preferred
• Strong phone, written, and interpersonal communication skills
• Ability to quickly establish rapport and build relationships with prospective buyers
• Comfortable initiating conversations and asking questions to understand customer needs
• Strong follow-up skills with the persistence to stay engaged with prospects over time
• Highly organized with the ability to manage a large number of leads and follow-up activities
• Comfortable working with CRM systems, email, text messaging, and other digital communication tools
• Ability to learn and communicate information about communities, homes, pricing, financing, and the homebuying process
• Goal-oriented and motivated by measurable results
• Ability to work independently while collaborating closely with the Sales and Marketing teams
• New home sales or residential construction experience is helpful but not required

Our Core Values

At Yingst Building Group, how we work matters. We look for team members who share our core values:

• Helpful – Provide prospective buyers with useful information and make it easy for them to take the next step
• Humble – Listen, accept feedback, collaborate with the sales team, and continually improve
• Aware – Understand each customer's needs and recognize when and how to move a prospect forward
• Driven – Take ownership of leads, follow through consistently, and pursue opportunities with urgency

Position Details

• Full-time position
• Hybrid with regular phone, email, text, and CRM communication
• Schedule may include some evening or weekend availability based on customer inquiries and business needs
• Compensation structure and incentive eligibility will be communicated as part of the hiring process

If you're energized by connecting with people, enjoy turning conversations into opportunities, and understand that great follow-up can make the difference between losing a lead and gaining a customer, we'd like to hear from you.

At-Will Employment

Employment with Yingst Building Group is at will. This means that either the employee or the Company may terminate the employment relationship at any time, with or without cause or advance notice, subject to applicable law. Nothing in this job description creates or should be construed as creating a contract of employment or a guarantee of employment for any specific period of time.

The duties and responsibilities described in this job description are not intended to be an exhaustive list and may be modified, changed, or supplemented at management's discretion based on the needs of the Company.