As a barista, interpersonal communication is a critical component of your success and one of the most challenging aspects of your duties. Creating an enjoyable experience for your customers is the priority, and that comes from more than just taking orders and serving beverages and food. It requires a consistently positive attitude and a focus on friendliness, which are behaviors that can be difficult to maintain while you prepare complicated drinks and snacks in a fast-paced environment. However, if you undertake your responsibilities with determination and a desire to learn and keep customer service in the front of your mind, in time, you can build a rewarding career in coffee.