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Music Publicity Jobs (NOW HIRING)

We are seeking a Content Publicity Assistant to join our New York team, supporting the Content PR ... With dedicated Talent, Music, Strategic Communications, Brand, Content and Social Impact divisions ...

Works with staff to coordinate bulletin announcements, publicity, etc. * Participates in regular staff and liturgy meetings * Maintains organized and updated music files * Provides accurate copyright ...

We are seeking a Content Publicity Assistant to join our New York team, supporting the Content PR ... With dedicated Talent, Music, Strategic Communications, Brand, Content and Social Impact divisions ...

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Music Publicity information

See salary details

$30.5K

$57.7K

$121.5K

How much do music publicity jobs pay per year?

As of Aug 9, 2026, the average yearly pay for music publicity in the United States is $57,731.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $64,000.00 per year, depending on experience, location, and employer.

What is music publicity?

Music publicity is the process of promoting musicians, bands, or music releases through media coverage and public relations. Publicists work to secure features, interviews, reviews, and other types of exposure in magazines, blogs, radio, TV, and online platforms. Their goal is to raise awareness about an artist or release, shape public perception, and help build a positive reputation within the industry and with fans. Music publicists often work closely with artists, managers, and record labels to develop and execute effective publicity campaigns.

What are some common challenges faced by professionals in music publicity, and how can they be managed?

Music publicity professionals often encounter challenges such as managing tight deadlines, balancing multiple clients or campaigns simultaneously, and navigating the fast-paced, ever-evolving music landscape. Building and maintaining strong relationships with media contacts and influencers is essential, but requires consistent communication and adaptability. Staying updated on industry trends and being proactive in crisis management are also key to ensuring successful campaigns and positive artist representation.

What are the key skills and qualifications needed to thrive as a music publicist, and why are they important?

To thrive as a Music Publicist, you need a solid understanding of media relations, marketing, and the music industry, often supported by a degree in communications, public relations, or a related field. Familiarity with media databases, press release distribution platforms, and social media management tools is essential. Outstanding communication, relationship-building, and organizational skills help you craft compelling narratives and maintain strong industry connections. These abilities are crucial for securing media coverage, boosting artist visibility, and managing a positive public image in a competitive industry.

What is the difference between Music Publicity vs Music Promotion?

AspectMusic PublicityMusic Promotion
FocusGaining media coverage and public awareness through press releases, media outreach, and press eventsDriving sales, streaming, and audience engagement through advertising, social media campaigns, and promotional activities
CredentialsExperience in media relations, communication, and industry contactsMarketing skills, digital advertising knowledge, and campaign management
Work EnvironmentMedia outlets, press events, and industry networksOnline platforms, advertising channels, and live events

While both roles aim to increase an artist's visibility, Music Publicity primarily focuses on securing media coverage and public relations, whereas Music Promotion emphasizes marketing campaigns to boost sales and streaming. They often work together but serve different strategic purposes in an artist's overall publicity plan.

More about Music Publicity jobs
What cities are hiring for Music Publicity jobs? Cities with the most Music Publicity job openings:
What states have the most Music Publicity jobs? States with the most job openings for Music Publicity jobs include:
Infographic showing various Music Publicity job openings in the United States as of August 2026, with employment types broken down into 65% Full Time, 32% Part Time, 1% Temporary, and 2% Contract. Highlights an 96% Physical, and 4% Remote job distribution, with an average salary of $57,731 per year, or $27.8 per hour.

Director, Publicity - Santa Anna Nashville

Sony Music Global Job Board

Nashville, TN โ€ข On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 12 days ago


Job description

About Sony Music Entertainment
At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.
As a Publicity Director with Alamo and Santa Anna you will work on the publicity strategy and campaigns for our roster of artists across all media formats. The ideal candidate will seamlessly interweave a press narrative and innovative ideas with an artist's overall marketing campaign. They will display the ability to balance music marketing savvy with attention to detail, follow through and execution on a multi-project level.
What you'll do:
  • Work with our team to create, implement and manage strategic national publicity campaigns for an evolving roster of artists, including television appearances, print opportunities, digital/web/content opportunities, podcasts, social media takeovers, etc.
  • Devise publicity campaigns designed to relay the artist's narrative and grow an audience.
  • Manage and cultivate relationships with key decision makers/tastemakers across all media.
  • Manage multiple projects and relationships with artists and managers as well as internal colleagues (marketing, digital, A&R)
  • When applicable, cover television performances/photo shoots/events/award shows and effectively prepare talent and media for interviews and appearances.
  • Attend / cover shows, events, company functions as needed.
  • Write, edit and distribute press materials such as bios, press releases, quote sheets, clips
Who you are:
  • 6+ years of prior publicity/media relations and/or digital music industry experience required.
  • Must have strong media contacts and relationships across all music, lifestyle and fashion media.
  • Demonstrate knowledge of the media industry and its power players.
  • Steeped in music culture, plus awareness of current events.
  • Ability to generate and execute creative and innovative ideas to generate buzzworthy coverage.
What we give you:
  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.
  • The space to accelerate progress, positively disrupt, and create what happens next
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.