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Join the team building the AI brain behind Amazon Ads - the SPB Agent platform powers agentic experiences that autonomously guide millions of advertisers, sellers, and sales teams with personalized, data-backed intelligence across the Ads Console, Seller Central, and Next Gen Selling.
As an SDE on this team, you'll architect and ship generative AI systems that reason over campaign performance, make autonomous decisions on behalf of sellers, and deliver hyper-personalized advertising guidance at massive scale. This is a rare opportunity to work at the intersection of large language models, distributed systems, and advertising - shaping how businesses connect with customers through AI.
Why this role:
- Own the platform that integrates and powers reasoning behind multiple agentic AI products
- Ship to millions of merchants and brands worldwide
- Collaborate with world-class AI researchers and engineers
- Work at the forefront of generative AI technologies and agent-based architectures
Experiences powered by the SPB Agent include:
- AI Campaign Overview - A dynamic widget on an advertiser's Campaign Detail page that adapts its narrative in real time based on performance and campaign data
- AI Companion for Selling Partners - A personalized assistant in Seller Central that provides data-backed guidance, makes autonomous decisions, and executes actions on behalf of sellers
- AI for Sales Teams - An intelligent copilot grounded in each advertiser's objectives, focus areas, and guardrails captured through sales interactions
Key job responsibilities
- Design and develop the SPB Agent platform using generative AI/ML technologies, delivering consistent, well-reasoned advertiser guidance through a secure, reusable, low-latency architecture
- Optimize operational costs at scale through efficient resource utilization, token consumption management, and memory footprint reduction
- Collaborate with cross-functional teams to integrate AI-driven solutions across the advertising ecosystem
- Pioneer new approaches to conversational AI and natural language interactions in advertising contexts
- Build scalable systems that process millions of data points to deliver hyper-personalized advertising experiences
A day in the life
As a Software Development Engineer on the SPB Agent team, you will architect and build next-generation AI features that power personalization and intelligent advertising experiences for millions of merchants and brands worldwide.
You are:
- Highly analytical - You solve problems with verifiable data and drive processes, tools, and methods that support rational decision-making.
- Team-obsessed - You help the team achieve exceptional results, fostering a creative atmosphere where engineers innovate while remaining accountable for smart decisions and delivery.
- Humbitious - You're ambitious yet humble, recognizing there's always room for improvement and using introspection and peer feedback to raise the bar.
- Energized by ambiguity - You explore new problem spaces with unique constraints and non-obvious solutions, quickly identifying gaps and the right people to fill them.
- Passionate about AI - You stay current with the latest developments in AI technologies and apply those insights to real-world product challenges.
About the team
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights

We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. .