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At Alaska Gear Company, we design and build equipment for people who work and explore where failure isn't an option. From remote bush pilots and military personnel to hunters, researchers, and outdoor professionals, our products are trusted in some of the harshest environments on earth.

As we continue expanding our Technical Footwear division, we're looking for an experienced Sales Manager to lead the growth of our wholesale and B2B sales channel for the Alaska Bunny Boot product line. This is an opportunity to build something from the ground up—developing sales strategy, establishing key retail and distribution partnerships, and creating a high-performing sales organization that will help shape the future of one of the most iconic cold-weather footwear brands in the industry.

If you're a strategic sales leader who enjoys building relationships, developing teams, and growing businesses, we'd love to hear from you.

The Sales Manager will be responsible for developing and executing the wholesale sales strategy for Alaska Gear Company's Technical Footwear division. Initially, this position will focus on personally developing key accounts, establishing sales systems and processes, and building a strong sales pipeline. As the business grows, the role will evolve into recruiting, developing, and leading a national sales team.

This position works closely with leadership, product development, marketing, and operations to ensure continued revenue growth while maintaining exceptional customer relationships and profitability.

This is a remote position with periodic travel to customers, trade events, and our Alaska headquarters.

• Develop and execute the wholesale sales strategy for Alaska Bunny Boot products.
• Identify, prospect, and grow relationships with specialty retailers, distributors, government buyers, and strategic wholesale partners.
• Personally manage key customer accounts while building a scalable sales organization.
• Recruit, onboard, mentor, and manage outside sales representatives as the business expands.
• Build and maintain a healthy sales pipeline while providing accurate forecasting and revenue projections.
• Develop standardized sales processes, sales playbooks, and CRM best practices.
• Monitor account performance and identify opportunities for growth within existing customer relationships.
• Collaborate with Marketing to support product launches, promotions, trade shows, and dealer programs.
• Work closely with Product Development to communicate customer feedback, industry trends, and competitive intelligence.
• Partner with Operations to ensure customer expectations for inventory, fulfillment, and service are consistently met.
• Monitor sales performance, margins, and profitability while driving longterm sustainable growth.
• Represent Alaska Gear Company professionally at customer visits, industry events, and trade shows.
Required Qualifications
• 5+ years of experience leading B2B or wholesale sales.
• Demonstrated success growing wholesale accounts and driving revenue growth.
• Experience selling footwear, outdoor equipment, outdoor apparel, or other premium consumer products.
• Experience working with specialty retailers, distributors, or dealer networks.
• Bachelor's degree in Business, Marketing, or a related field (or equivalent experience).
• Experience using Salesforce or similar CRM platforms.
• Excellent communication, relationshipbuilding, and negotiation skills.
• Strong organizational and analytical abilities.
• Valid driver's license with a clean driving record.
• Ability to travel approximately 2030% of the time.
Preferred Qualifications
• Experience managing and growing a sales team.
• Previous experience building a sales organization from the ground up.
• Knowledge of commissionbased sales structures.
• Experience working with both independent manufacturer representatives and employed sales teams.
• Familiarity with the outdoor, hunting, backcountry, military, or aviation industries.
• Experience selling throughout the Midwest and Mountain West regions.
What We Offer
• Competitive base salary of $65,000$75,000, depending on experience.
• Performancebased incentive opportunity of up to $75,000 annually.
• Medical, dental, and vision insurance.
• 401(k)
• Flexible paid time off
• Paid holidays
• Annual performance bonus opportunities.
• Remote work flexibility with periodic travel.
Success in This Role

The successful candidate will build a scalable wholesale sales organization capable of supporting Alaska Gear Company's long-term vision for Technical Footwear, developing strategic partnerships and driving sustainable revenue growth toward our goal of $12.5 million in annual B2B sales by 2030. This is an opportunity to help build one of the fastest-growing technical footwear brands serving some of the world's toughest environments.

To Apply

Please submit your resume, cover letter, and two professional references who can speak to your sales leadership experience. During the interview process, candidates should be prepared to discuss previous account growth, sales strategies, leadership experience, and examples of building successful customer relationships.

Important Information

All applications must be submitted online. Only complete applications will be considered. Hard-copy, emailed, or phone applications will not be accepted.

Check out our website, YouTube channel, and social media accounts to learn more about our products, our team, and the adventures that inspire what we build.

Equal Opportunity Employer

Alaska Gear Company is an Equal Opportunity Employer and complies with Title I of the Americans with Disabilities Act (ADA). Individuals requiring accommodation during the application process may contact Human Resources at 907-331-0381.