Paid Social, Sr. Manager
$95K - $120K/yr
... Meta, TikTok, Pinterest, and YouTube for all 7 brands · Build and manage audience architecture across the full funnel: prospecting, retargeting, and retention audiences · Own creative testing ...
$95K - $120K/yr
... Meta, TikTok, Pinterest, and YouTube for all 7 brands · Build and manage audience architecture across the full funnel: prospecting, retargeting, and retention audiences · Own creative testing ...
$95K - $120K/yr
... Meta, TikTok, Pinterest, and YouTube for all 7 brands · Build and manage audience architecture across the full funnel: prospecting, retargeting, and retention audiences · Own creative testing ...
Manhattan, NY · On-site
$70K - $85K/yr
... Meta Ads; experience with YouTube, display, Reddit, Twitter/X, or DSPs is preferred. * Strong knowledge of paid search, paid social, targeting, bidding, budget management, testing, and conversion ...
Manhattan, NY · On-site
$70K - $85K/yr
... Meta Ads; experience with YouTube, display, Reddit, Twitter/X, or DSPs is preferred. * Strong knowledge of paid search, paid social, targeting, bidding, budget management, testing, and conversion ...
New York, NY · On-site
$120K - $130K/yr
Partner with other teams to identify landing page friction points across Paid Social and own the testing roadmap Channel Growth * Own sophisticated audience targeting frameworks across Meta and ...
New York, NY · On-site
$120K - $130K/yr
Partner with other teams to identify landing page friction points across Paid Social and own the testing roadmap Channel Growth * Own sophisticated audience targeting frameworks across Meta and ...
New York, NY · On-site
Fi is looking for a Senior Paid Social Manager who's personally scaled Meta and TikTok at meaningful spend, runs creative testing like a system, and doesn't take platform numbers at face value. You ...
New York, NY · On-site
Fi is looking for a Senior Paid Social Manager who's personally scaled Meta and TikTok at meaningful spend, runs creative testing like a system, and doesn't take platform numbers at face value. You ...
... Meta Ads; experience with YouTube, display, Reddit, Twitter/X, or DSPs is preferred. * Strong knowledge of paid search, paid social, targeting, bidding, budget management, testing, and conversion ...
Quick apply
... Meta Ads; experience with YouTube, display, Reddit, Twitter/X, or DSPs is preferred. * Strong knowledge of paid search, paid social, targeting, bidding, budget management, testing, and conversion ...
... Meta Ads; experience with YouTube, display, Reddit, Twitter/X, or DSPs is preferred. * Strong knowledge of paid search, paid social, targeting, bidding, budget management, testing, and conversion ...
Quick apply
... Meta Ads; experience with YouTube, display, Reddit, Twitter/X, or DSPs is preferred. * Strong knowledge of paid search, paid social, targeting, bidding, budget management, testing, and conversion ...
... Meta Ads; experience with YouTube, display, Reddit, Twitter/X, or DSPs is preferred. * Strong knowledge of paid search, paid social, targeting, bidding, budget management, testing, and conversion ...
... Meta Ads; experience with YouTube, display, Reddit, Twitter/X, or DSPs is preferred. * Strong knowledge of paid search, paid social, targeting, bidding, budget management, testing, and conversion ...
New York, NY · On-site +1
$162K/yr
We're looking for a Content Engineer to join our AI Discovery team and help define how Meta ... Familiarity with AI evaluation methods such as human eval, model-as-judge, A/B testing, or red ...
New York, NY · On-site +1
$162K/yr
We're looking for a Content Engineer to join our AI Discovery team and help define how Meta ... Familiarity with AI evaluation methods such as human eval, model-as-judge, A/B testing, or red ...
Manhattan, NY · Remote
$55 - $65/hr
... Meta Ads Manager, Google Ads (Search & Display), programmatic channels, and industry publication placements. * Own campaign setup, optimization, A/B testing, audience targeting, budget management ...
Quick apply
Manhattan, NY · Remote
$55 - $65/hr
... Meta Ads Manager, Google Ads (Search & Display), programmatic channels, and industry publication placements. * Own campaign setup, optimization, A/B testing, audience targeting, budget management ...
New York, NY · On-site
You'll work primarily in Meta Ads Manager while supporting testing and expansion across TikTok and other relevant social platforms. This is an individual contributor role with no direct reports. Your ...
New York, NY · On-site
You'll work primarily in Meta Ads Manager while supporting testing and expansion across TikTok and other relevant social platforms. This is an individual contributor role with no direct reports. Your ...
Manhattan, NY · On-site
$60 - $64/hr
... and Paid Social (Meta, TikTok, Pinterest, Reddit, and LinkedIn) for high-priority business ... Testing & Measurement * Develop testing roadmaps and learning agendas. * Lead A/B testing ...
Quick apply
Manhattan, NY · On-site
$60 - $64/hr
... and Paid Social (Meta, TikTok, Pinterest, Reddit, and LinkedIn) for high-priority business ... Testing & Measurement * Develop testing roadmaps and learning agendas. * Lead A/B testing ...
Valley Stream, NY · On-site
$135K - $150K/yr
Develop and manage a continuous creative-testing pipeline, with Meta as the primary channel and support for TikTok, AppLovin, and other emerging platforms as needed. * Own the creative strategy ...
Quick apply
Valley Stream, NY · On-site
$135K - $150K/yr
Develop and manage a continuous creative-testing pipeline, with Meta as the primary channel and support for TikTok, AppLovin, and other emerging platforms as needed. * Own the creative strategy ...
Actively monitor campaign performance across Meta, TikTok, Pinterest and emerging channels like ... Develop and complete detailed A/B and multivariate testing calendars to identify winning creative ...
Actively monitor campaign performance across Meta, TikTok, Pinterest and emerging channels like ... Develop and complete detailed A/B and multivariate testing calendars to identify winning creative ...
Manhattan, NY · On-site
$100 - $130/hr
Stay current on platform trends and creative best practices across Meta, TikTok, YouTube, Snap, and emerging channels. Build and Manage the Creative Testing Process * Develop a structured creative ...
Manhattan, NY · On-site
$100 - $130/hr
Stay current on platform trends and creative best practices across Meta, TikTok, YouTube, Snap, and emerging channels. Build and Manage the Creative Testing Process * Develop a structured creative ...
New York, NY · Remote
You'll read Meta and Google ad performance daily, form testable hypotheses about what's working and ... Creative testing strategy - Build and prioritize a testing roadmap with media buyers. Form specific ...
Quick apply
New York, NY · Remote
You'll read Meta and Google ad performance daily, form testable hypotheses about what's working and ... Creative testing strategy - Build and prioritize a testing roadmap with media buyers. Form specific ...
Manhattan, NY · On-site
$85K - $110K/yr
We're specifically seeking someone who has edited short-form video ads for live Meta and/or TikTok ... Comfortable operating within weekly testing cadences * Interest in brand storytelling and ...
Quick apply
Manhattan, NY · On-site
$85K - $110K/yr
We're specifically seeking someone who has edited short-form video ads for live Meta and/or TikTok ... Comfortable operating within weekly testing cadences * Interest in brand storytelling and ...
New York, NY · On-site
... Meta, TikTok, and emerging platforms - as Magic Spoon's primary DTC new-customer engine. * Direct agency and consultant resources, keeping briefs, creative testing roadmaps, audience strategy, and ...
New York, NY · On-site
... Meta, TikTok, and emerging platforms - as Magic Spoon's primary DTC new-customer engine. * Direct agency and consultant resources, keeping briefs, creative testing roadmaps, audience strategy, and ...
... Meta. You'll be the person who knows what's running, why, and how it's performing. * Build and run a structured testing roadmap across creative, landing pages, audiences, and bidding. You'll ...
... Meta. You'll be the person who knows what's running, why, and how it's performing. * Build and run a structured testing roadmap across creative, landing pages, audiences, and bidding. You'll ...
Manhattan, NY · On-site +1
... Meta, TikTok, and emerging platforms - as Magic Spoon's primary DTC new-customer engine. * Direct agency and consultant resources, keeping briefs, creative testing roadmaps, audience strategy, and ...
Manhattan, NY · On-site +1
... Meta, TikTok, and emerging platforms - as Magic Spoon's primary DTC new-customer engine. * Direct agency and consultant resources, keeping briefs, creative testing roadmaps, audience strategy, and ...
Manhattan, NY · Remote
... Meta, TikTok, and emerging platforms - as Magic Spoon's primary DTC new-customer engine. * Direct agency and consultant resources, keeping briefs, creative testing roadmaps, audience strategy, and ...
Quick apply
Manhattan, NY · Remote
... Meta, TikTok, and emerging platforms - as Magic Spoon's primary DTC new-customer engine. * Direct agency and consultant resources, keeping briefs, creative testing roadmaps, audience strategy, and ...
$10.56 - $12.18
0% of jobs
$12.18 - $13.80
1% of jobs
$13.80 - $15.43
5% of jobs
$15.43 - $17.05
11% of jobs
$17.86 is the 25th percentile. Wages below this are outliers.
$17.05 - $18.67
16% of jobs
The median wage is $20.20 / hr.
$18.67 - $20.29
18% of jobs
$20.29 - $21.92
21% of jobs
$22.28 is the 75th percentile. Wages above this are outliers.
$21.92 - $23.54
12% of jobs
$23.54 - $25.16
4% of jobs
$25.16 - $26.78
3% of jobs
$26.78 - $28.41
9% of jobs
$10
$21
$28
| Aspect | Meta Testing | QA Tester |
|---|---|---|
| Primary Focus | Evaluating the testing process, tools, and strategies used in software development | Executing test cases to identify bugs and ensure software quality |
| Required Skills | Testing methodologies, process improvement, understanding of testing tools | Test execution, defect reporting, attention to detail |
| Work Environment | Often involved in test planning, process audits, and team coordination | Hands-on testing in development or QA teams |
| Certifications | ISTQB, CSTE often preferred | ISTQB, CSQA beneficial but not mandatory |
Meta Testing focuses on improving and evaluating testing processes, while QA Testers are responsible for executing tests and finding bugs. Both roles require similar certifications and work in the software quality industry, but their core responsibilities differ significantly.

$95K - $120K/yr
Full-time
Re-posted 2 days ago
About The Role
As our Paid Social Manager, you will own the full paid social strategy and execution across our 7-brand footwear portfolio. You will manage Meta, TikTok, Pinterest, and YouTube — setting audience strategy, briefing creative, trafficking campaigns, and optimizing toward brand-specific revenue and ROAS targets. This is a hands-on role that requires both strategic thinking and daily in-platform execution. You will directly manage the Social / Affiliate Coordinator and work closely with the Paid Creative Strategist to maintain a consistent pipeline of fresh, tested creative.
Title: Paid Social, Sr. Manager
Compensation: $95,000.00 – $120,000.00
Key Responsibilities
· Own paid social strategy and day-to-day execution across Meta, TikTok, Pinterest, and YouTube for all 7 brands
· Build and manage audience architecture across the full funnel: prospecting, retargeting, and retention audiences
· Own creative testing frameworks — brief, test, analyze, and iterate with the Creative team to maintain creative freshness
· Manage catalog setup, dynamic product ads, and collection ads across platforms
· Set and manage budgets, pacing, and bid strategies across brands and channels
· Monitor platform algorithm changes, new ad formats, and policy updates across all platforms
· Lead the transition from agency-managed social accounts: conduct a full audit, rebuild account structures, and own all accounts going forward
· Provide regular performance reports and strategic recommendations to the Sr. Director
Requirements
· 5–7 years of hands-on paid social experience with primary expertise in Meta Ads Manager
· Proven track record managing multi-brand paid social portfolios, ideally in DTC or e-commerce
· TikTok Ads experience required; Pinterest and YouTube Ads experience strongly preferred
· Deep understanding of Meta Advantage+ campaigns, catalog ads, and audience-based buying
· Strong creative sensibility — able to evaluate ad creative performance and write effective briefs
· Experience managing and developing at least one direct report
· Footwear, fashion, apparel, or consumer brand experience strongly preferred
Nice To Have
· Experience with paid social automation tools such as Smartly, Revealbot, or AdEspresso
· Familiarity with creative analytics platforms such as Motion or MagicBrief
· Experience setting up and running Meta Conversion API (CAPI) implementations
Thank you in advance for your interest in this opening. Vida Shoes International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. At this time, only qualified candidates will be contacted.
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Apparel and accessories stores
51 - 200 Employees
New York, NY, US
1973