Campaign & CRM Manager
Birmingham, AL · On-site
Plan and manage CRM projects and initiatives within agreed budgets, ensuring cost-effective ... Meta, TikTok, Pinterest, LinkedIn), email, and affiliates * Strong analytical skills: able to ...
Campaign & CRM Manager
Birmingham, AL · On-site
Plan and manage CRM projects and initiatives within agreed budgets, ensuring cost-effective ... Meta, TikTok, Pinterest, LinkedIn), email, and affiliates * Strong analytical skills: able to ...
Ability to manage multiple projects and deadlines simultaneously * Organized, dependable, and ... Experience with Meta Ads Manager or paid social advertising * Basic Canva or graphic editing ...
Ability to manage multiple projects and deadlines simultaneously * Organized, dependable, and ... Experience with Meta Ads Manager or paid social advertising * Basic Canva or graphic editing ...
Meta Project information
What are the key skills and qualifications needed to thrive as a Project Manager, and why are they important?
To thrive as a Project Manager, you need strong organizational skills, leadership abilities, and a solid understanding of project management principles, often supported by a degree in business or a related field. Familiarity with project management tools like Microsoft Project, Asana, or Jira, and certifications such as PMP or PRINCE2 are highly valuable. Excellent communication, problem-solving, and adaptability distinguish top performers in this role. These skills ensure projects are delivered on time, within scope, and foster effective teamwork and client satisfaction.
What are some typical challenges faced by project managers working on Meta projects, and how can they overcome them?
Project managers working on Meta projects often deal with complex, cross-functional teams and rapidly evolving technologies. One common challenge is aligning stakeholders with varying priorities, which requires strong communication and negotiation skills. Additionally, adapting to frequent changes in project scope or requirements is crucial, so being agile and fostering a collaborative team environment are key strategies for success. Regularly scheduled check-ins and transparent progress tracking can help keep everyone aligned and projects on track.
What is the difference between Meta Project vs Meta Coordinator?
| Aspect | Meta Project | Meta Coordinator |
|---|---|---|
| Required Credentials | Project management certification, relevant experience | Project management or coordination certification, experience in similar roles |
| Work Environment | Collaborative, cross-functional teams within tech companies | Supportive, administrative, and communication-focused settings |
| Employer & Industry Usage | Used in tech, marketing, and product development sectors | Common in tech companies, advertising agencies, and corporate settings |
| Search & Comparison Intent | Understanding project scope, responsibilities, and career path | Clarifying coordination duties, daily tasks, and role differences |
The Meta Project role typically involves overseeing complex projects, requiring project management skills and certifications. The Meta Coordinator focuses on supporting project teams through administrative and communication tasks. While both roles work within similar environments and industries, the Meta Project has a broader scope of responsibilities, whereas the Meta Coordinator emphasizes coordination and support functions.
What are Meta Projects?
Meta Projects are large-scale initiatives or programs managed by Meta (formerly Facebook), focusing on technology, innovation, and digital infrastructure. These projects can include areas such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI), and the development of the metaverse—a shared, immersive virtual environment. Meta Projects often involve collaboration among engineers, designers, product managers, and researchers to build new products or enhance existing platforms. The goal is to create breakthrough technologies that shape how people connect, interact, and experience the digital world.
What are popular job titles related to Meta Project jobs in Alabama? For Meta Project jobs in Alabama, the most frequently searched job titles are:
What job categories do people searching Meta Project jobs in Alabama look for? The top searched job categories for Meta Project jobs in Alabama are:
What cities in Alabama are hiring for Meta Project jobs? Cities in Alabama with the most Meta Project job openings:
ZEISS rating
8.2
Based on 25 frontline employees who took The Breakroom Quiz
95th of 417 rated machine equipment manufacturers
Job description
Position Summary
As Campaign & CRM Manager for ZEISS UK & Ireland, you will lead the strategy, planning, and execution of data-driven, multi-channel CRM programmes across B2B and B2C audiences-using insight, technology, and targeted communications to drive measurable business results.
Responsibilities
- CRM Strategy and Plans: Develop and own the overall CRM strategy and activity plan for ZEISS UK & Ireland (B2B and B2C) aligned to business and marketing objectives and agreed KPIs. Define customer and consumer segmentation, journeys and contact strategies to maximise engagement and value. Coordinate annual communication calendars and ensure alignment with brand and product activities.
- Always On: Plan, deliver, and optimise integrated multi-channel always on strategies for B2B and B2C audiences to defined KPIs.
- Campaign Management: Plan, deliver, and optimise multi-channel campaigns (ZEISS owned social/digital channels, platforms, email) for B2B and B2C audiences to defined KPIs.
- Performance Measurement & Optimisation: Ensure all activity is tracked, measured and reported against defined KPIs. Analyse performance and provide insight-led recommendations to improve engagement and conversion. Lead a structured test and learn roadmap (tests across platform, channel, media, creative, messaging) to continuously improve effectiveness.
- Content and Communications: (Social and Digital): Oversee creation and delivery of customer/consumer centric SEO optimised content and Communications for ZEISS B2B and B2C social channels and digital platforms.
- Segmentation & Personalisation: Develop and maintain robust audience segmentation models for B2B and B2C.Drive personalisation strategies to deliver relevant content and offers at scale across channels.
- Technology Ownership: Administer and optimise CRM and marketing automation platforms and tools (e.g. Salesforce, Marketing Cloud and similar). Driving best practice and in-house capability. Identify and implement enhancements to workflows, integrations, and processes to improve efficiency and performance.
- Compliance & Governance: Ensure all CRM activity complies with data protection and privacy regulations (e.g. GDPR, opt-in/opt-out rules). Maintain robust processes for consent, preference management, and data handling. Work in partnership with Data Protection Officer.
- Data Management: Partner with data, IT and Commercial teams to ensure data quality, accuracy and availability for CRM activity. Contribute to data strategy, including data capture, enrichment, and usage for segmentation and personalisation.
- Cross-Functional Collaboration: Work closely with Marketing, Sales, Customer Service, Product, and Data teams to align CRM activity with wider business goals and initiatives.
- Agency Management: Responsible for working collaboratively with and managing creative and media agency partner/s to deliver annual plans, campaigns and KPIs. Lead briefing, execution, feedback, and review processes, embedding learnings and optimising ways of working.
- Budget Management: Plan and manage CRM projects and initiatives within agreed budgets, ensuring cost-effective delivery and clear ROI.
- Global & Local Collaboration: Collaborate with HQ and other ZEISS markets to share and adopt best practices, tools, and approaches in CRM. Build and nurture local and international CRM networks within ZEISS.
- Community Management: Ensure effective community management across all ZEISS B2B and B2C social media accounts, in partnership with agencies or internal teams
- Brand Stewardship: Act as a brand guardian, ensuring all CRM and digital communications reflect ZEISS brand values, visual identity, and tone of voice
.
Required Knowledge & Experience
Essential Criteria
- Approximately 5+ years' experience developing and delivering CRM strategies for B2B and/or B2C audiences, with demonstrable results.
- Strong understanding and practical application of CRM principles, customer lifecycle marketing, segmentation, and personalisation.
- Hands-on experience Salesforce and Marketing Cloud)
- Proven experience using a wide range of digital marketing channels and platforms, including PPC, display, social media (Meta, TikTok, Pinterest, LinkedIn), email, and affiliates
- Strong analytical skills: able to interpret data, derive insights, and translate them into clear, actionable recommendations.
- Operational knowledge of analytics tools (e.g. Google Analytics) and reporting tools (e.g. Power BI).
- An understanding of user behaviour and conversion funnels to feedback to product owners and steer product development.
- Working knowledge of data privacy and consent regulations (e.g. GDPR) and their application in CRM.
- Proven ability to work effectively in cross-functional teams and influence stakeholders at different levels.
- Strong project management skills with experience managing multiple initiatives simultaneously.
- Experience managing agencies (creative and media) to deliver high-quality work on time and on budget.
- Proven ability to work with creative agencies to deliver impactful multimedia content, from briefing through to creative approval.
- Experience creating or commissioning SEO-optimised content for digital platforms.
- Strong copywriting and briefing skills for customer-facing communications.
Desirable Criteria
- Graphic design skills and experience with Adobe Creative Cloud (e.g. Photoshop, Illustrator, InDesign) or similar tools.
Your ZEISS Recruiting Team:
Abbie Walters
About ZEISS
Sourced by ZipRecruiter
Industry
Scientific research and development services
Headquarters location
Oberkochen, Germany, DE