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Marketing & Social Media Coordinator — Juniper Tours

Company: Juniper Tours LLC

Location: Middleton, MA — On-Site (Hybrid)

Job Type: Full-Time

Reports To: Managing Director

Salary: $55,000

About Juniper Tours

Juniper Tours and subsidiaries is a luxury, fully customized travel agency creating bespoke private itineraries throughout Europe, Asia, the Americas, and beyond.

Our trips include luxury leisure travel, honeymoons, golf trips, corporate travel, and educational/alumni group tours. Every itinerary is thoughtfully designed around the individual traveler, and our marketing should reflect that same level of personalization, quality, and attention to detail.

We're looking for a Marketing Coordinator to help grow Juniper Tours' digital presence, generate qualified leads, and support our sales team.

About the Role

This is a hands-on, digitally focused marketing position for someone who is equally comfortable creating polished, on-brand content and working with analytics, advertising platforms, CRM systems, and website tools.

You'll play a key role in SEO, social media, paid advertising, email marketing, website content, and lead generation for the Juniper Tours brand.

The ideal candidate is detail-oriented, data-driven, a strong writer, and able to understand both the creative and analytical sides of marketing.

Key Responsibilities

• Develop and execute SEO and content strategies, including keyword research, on-page optimization, website content, and organic growth
• Manage and grow Juniper Tours' presence across Instagram, Facebook, and other relevant social platforms
• Plan, manage, and optimize Google Ads and Meta Ads campaigns, including targeting, budgets, creative, and performance reporting
• Use HubSpot for email marketing, campaign automation, lead nurturing, and CRM activities
• Maintain accurate lead and client information and support the sales team with lead follow-up and reporting
• Create polished marketing content including email campaigns, blog posts, brochures, social content, and website copy
• Maintain and update the Juniper Tours website; familiarity with Next.js and GitHub is preferred
• Use Google Workspace and Meta Business Suite for day-to-day marketing operations
• Track organic traffic, PPC performance, email engagement, leads, and booking conversions
• Analyze marketing results and identify opportunities to improve performance
• Stay current with AI tools and emerging marketing technology, particularly applications for SEO, content creation, and campaign optimization
• Coordinate with graphic designers, photographers, developers, and outside vendors as needed
• Support the sales team with promotional materials and lead-generation campaigns
• Represent Juniper Tours at select events, trade shows, or partner meetings as needed

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field or equivalent experience
• 2+ years of marketing experience preferred
• Experience with SEO and PPC/paid advertising, particularly Google Ads and/or Meta Ads
• Working knowledge of HubSpot or a similar CRM/marketing platform
• Strong writing skills with the ability to create polished, professional content
• Comfort working with marketing data, analytics, and performance metrics
• Familiarity with Next.js and GitHub is a plus
• Experience with Google Workspace and Meta Business Suite
• Familiarity with AI tools and their applications in SEO, content, and digital marketing
• Travel, luxury, hospitality, or high-end consumer marketing experience is a plus
• Highly organized with strong attention to detail and the ability to manage multiple projects and deadlines
• Self-starter who can work independently while collaborating with a small team