Digital Marketing Manager (Dental / Medical)
Part-Time / Contractor · Hybrid (Burlington, ON) · Industry: Dental / Medical
Are you passionate about building marketing systems that generate measurable growth? Our client is looking for an experienced Paid Digital Marketing Manager. This is an exciting opportunity for someone who enjoys taking ownership, optimizing campaigns, and building high-converting marketing systems that directly impact business growth. We're looking for someone who is analytical, proactive, and always testing new ideas to improve performance. Your focus will be on generating high-quality patient leads and improving conversion rates.
WHAT YOU'LL BE DOING:
• Build, launch, manage, and optimize paid campaigns across Meta (Facebook & Instagram) and Google Ads
(Search, Display)
TikTok, LinkedIn, YouTube, and Reddit are a plus
• Run ongoing A/B tests on audiences, ad copy, creative, landing pages, offers, and CTAs
• Build and optimize landing pages and funnels in GoHighLevel
• Create automation workflows, email/SMS nurture campaigns, and manage CRM pipelines
• Implement and manage tracking — Google Tag Manager, GA4, Meta Pixel, Meta Conversion API
• Track and report on Cost Per Lead, Cost Per Acquisition, Show Rate, ROAS, and funnel conversion
with actionable recommendations
• Collaborate with video editors and designers on creative strategy
WHAT WE'RE LOOKING FOR:
• Minimum 3 years managing paid advertising campaigns
• Meta Ads experience, including Meta Pixel and Meta Conversion API
• Google Ads experience, including Google Analytics and Google Tag Manager
• Mandatory minimum 3 years using GoHighLevel
• Proficiency in WordPress
• Strong working knowledge of SEO
• Comfortable using AI tools — specifically Claude and Higgsfield AI
• Experience running Reddit ad campaigns
• Experience building landing pages, sales funnels, and automation/nurture workflows
• Strong analytical, reporting, communication, and project management skills
PREFERRED EXPERIENCE:
• Experience marketing healthcare or dental practices
• Experience with additional paid advertising platforms (TikTok, LinkedIn, YouTube)
• Strong understanding of conversion rate optimization and customer journey mapping
LOCATION & SCHEDULE:
• Hybrid — remote, with one in-person strategy meeting per week (mostly Burlington, ON)
• Approximately 10 hours per week — weekday core hours 9am–3pm (flexible)
• Pay Rate: $43.00 per hour
• Strong potential to grow into a full-time role
WHY YOU'LL LOVE THIS ROLE:
• Hybrid work environment with flexible part-time or contractor structure
• Performance-based bonuses
• Work directly with an entrepreneurial founder
• Opportunity to build an in-house marketing department
• Freedom to test, innovate, and implement new ideas
• Long-term growth opportunity as the business continues to expand
Success in this role is measured by improvements in Cost Per Lead, Cost Per Acquisition, Qualified Leads, Appointment Show Rate, ROAS, Funnel Conversion Rates, and overall marketing efficiency.
If you're obsessed with data, love testing new ideas, and want the freedom to build a marketing function from the ground up, we'd love to hear from you.
JOINING THE DABBL' TALENT NETWORK
Dabbl' reviews submissions on an ongoing basis and contacts professionals when suitable opportunities become available. Joining our network does not guarantee placement but ensures that you will be considered as client needs arise that align with your expertise, availability, and compensation expectations.
We partner with a variety of organizations seeking experienced professionals for flexible, part-time opportunities. If this opportunity aligns with your background and interests, we encourage you to submit your information for consideration.
To apply, please visit www.dabbl.ca /Job ID: JL646279721.
Interviews set with those who qualify.