American Family Care is hiring a Paid Media Analyst (Paid Search/Meta) to own day-to-day paid search execution across one of the largest urgent care platforms in the country. Reporting into AFC ...
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American Family Care is hiring a Paid Media Analyst (Paid Search/Meta) to own day-to-day paid search execution across one of the largest urgent care platforms in the country. Reporting into AFC ...
Quick apply
American Family Care is hiring a Paid Media Analyst (Paid Search/Meta) to own day-to-day paid search execution across one of the largest urgent care platforms in the country. Reporting into AFC ...
American Family Care is hiring a Paid Media Analyst (Paid Search/Meta) to own day-to-day paid search execution across one of the largest urgent care platforms in the country. Reporting into AFC ...
American Family Care is hiring a Paid Media Analyst (Paid Search/Meta) to own day-to-day paid search execution across one of the largest urgent care platforms in the country. Reporting into AFC ...
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Birmingham, AL · On-site
$18.50/hr
As a Dedicated Meta Technician Expert, you will operate as a highly skilled, autonomous field ... Strong analytical skills with a focus on root-cause identification and long-term resolution
Birmingham, AL · On-site
$18.50/hr
As a Dedicated Meta Technician Expert, you will operate as a highly skilled, autonomous field ... Strong analytical skills with a focus on root-cause identification and long-term resolution
Birmingham, AL · On-site
$18.50/hr
At A Glance As a Dedicated Meta Technician Expert, you will operate as a highly skilled, autonomous ... Strong analytical skills with a focus on root-cause identification and long-term resolution
Birmingham, AL · On-site
$18.50/hr
At A Glance As a Dedicated Meta Technician Expert, you will operate as a highly skilled, autonomous ... Strong analytical skills with a focus on root-cause identification and long-term resolution
At A Glance As a Dedicated Meta Technician Expert, you will operate as a highly skilled, autonomous ... Strong analytical skills with a focus on root-cause identification and long-term resolution
At A Glance As a Dedicated Meta Technician Expert, you will operate as a highly skilled, autonomous ... Strong analytical skills with a focus on root-cause identification and long-term resolution

Full-time
Posted 4 days ago
American Family Care is hiring a Paid Media Analyst (Paid Search/Meta) to own day-to-day paid search execution across one of the largest urgent care platforms in the country. Reporting into AFC’s Performance Marketing leadership, you’ll manage Google Ads, Meta Ads, and Local Services Ads across a combination of corporate and franchise owned clinics.
This is a hands-on, in-the-platform role for someone who lives in the search terms report, obsesses over cost-per-booking, incremental gains, and strives to make marketing as transparent and understandable as possible. You are comfortable restructuring a campaign as well as holding an agency accountable to performance.
What You’ll Do
Manage and optimize paid search (Google Ads, Meta Ads) and Local Services Ads across AFC’s multi-location footprint through a corporate MCC structure
Build, structure, and maintain campaigns at the clinic, market, and DMA level, geo and radius targeting, location assets, ad copy, extensions, and ongoing negative keyword management
Own budget pacing ensuring spending efficiency across our Franchise managed Ad.Works accounts
Serve as the in-house point of accountability for AFC’s search agency — QA campaign work, pressure-test recommendations, and ensure deliverables tie to business outcomes rather than activity
Manage bid strategies (tCPA / tROAS), audience layering, and Performance Max assets against patient-acquisition goals
Communicate performance effectively to various Franchise owners, explaining impact to clinic, strategic next steps, answer ad hoc questions
What We’re Looking For
2-4 years of hands-on paid search / SEM experience, ideally in a multi-location, franchise, or healthcare environment, experience with direct response marketing is a must
Deep working knowledge of Google Ads (Search, Performance Max, Local Services Ads) and Meta Ads, with comfort executing within the ad platforms
Experience managing or coordinating with external agencies
Comfort with analytics and BI platforms (Google Analytics, Looker, Tableau, or similar)
Familiarity with AI-assisted analysis tools (such as Claude) is a plus
Detail-oriented, self-directed, and able to manage many accounts and stakeholders without letting things slip
Strong communicator who can translate performance data into clear, actionable guidance for non-technical stakeholders and franchise owners
Why AFC
AFC is the largest urgent care franchise network in the United States, with 400+ locations and growing. This role offers meaningful visibility, the chance to shape paid search strategy at scale, and direct exposure to senior marketing leadership.
Sourced by ZipRecruiter
It is our mission to provide the best healthcare possible in a kind and caring environment while respecting the rights of all patients, in an economical manner, at times and locations convenient to the patient. All AFC clinics are designed, equipped, and staffed to provide accessible primary care, urgent care, minor emergency treatment, and occupational medicine. We are considered pioneers in non-emergency room urgent care, with a majority of our patients coming in, receiving care, and returning home in one hour’s time on average.
Outpatient health care
1,001 - 5,000 Employees
Bloomfield, NJ, US