Tribe Coffee is expanding in San Diegoโ and weโre building a high-energy, sales-driven Brew Crew to fuel that growth.
Tribe Coffee isnโt your typical coffee shop. Weโre a mobile cafรฉ experience bringing premium, locally roasted coffee directly to high-traffic beaches, festivals, sporting events, pop-ups, and private parties โ all from our custom-built Coffee Wagons.
Weโre hiring Brew Crew Road Reps: confident, outgoing self-starters who know how to attract attention, engage strangers, and turn interactions into sales. This role is perfect for people who thrive in social environments, love being on the move, and enjoy being rewarded for strong performance.
If youโre active, community-connected, and naturally persuasive, this is your chance to earn while representing a fast-growing lifestyle brand.
WHAT YOUโLL DO
- Drive sales on the ground by operating Tribeโs mobile coffee wagons at high-traffic events, parks, beaches, and pop-ups throughout San Diego.
- Engage, pitch, and convert customers by confidently sharing Tribe Coffeeโs story, menu, and values.
- Upsell and maximize order value through product recommendations, add-ons, and brand enthusiasm.
- Prepare and serve premium drinks using fully automated equipment โ fast, consistent, and efficient.
- Manage setup, stocking, customer transactions, and breakdown of your mobile station.
- Actively promote Tribe Coffee in real life and on social media, helping build brand visibility and repeat customers.
- Represent Tribe as not only a sales rep, but a brand ambassador โ approachable, energetic, and sales-minded.
WHO YOU ARE
- Youโre comfortable selling and enjoy interacting with new people all day.
- Youโre physically active and energized by outdoorย environments.
- Youโre tapped into your local community โ gyms, beaches, wellness events, surf culture, music, or fitness groups.
- Youโre reliable, self-motivated, and confident working independently.
- Youโre upbeat, competitive (in a healthy way), and motivated by bonuses and performance incentives.
- You take pride in presentation, professionalism, and customer experience.
REQUIREMENTS
- Ability to lift up to 50 lbs and stand/move for extended periods.
- Fluent in English.
- Valid California driverโs license with a clean driving record.
- Ability to pass a background check and drug test.
- Availability for early mornings, weekends, and holidays.
- Previous sales, hospitality, or brand ambassador experience is a plus โ but weโll train strong personalities with hustle.
PAY & PERKS
- $21/hr + tips + bonuses
- Free coffee on shift
- Paid training
- Discounts on merch & events
- Work in some of the best locations in San Diego County
- Opportunity to grow with a rapidly expanding brand
ABOUT TRIBE
Tribe Coffee is more than caffeine โ itโs a lifestyle brand built around movement, community, and culture. Our Coffee Wagons create connection in everyday moments, and our team drives the experience forward through energy, authenticity, and hustle.
To apply: Send your resume to brie@tribecoffee.net or reply to this post
ย Follow us: @tribe_coffee_culture
Visit: www.tribecoffee.net
Letโs build community, and caffeinate San Diego.