1

Mass Affluent Jobs in Oregon (NOW HIRING)

The Advisor will be the primary provider of investment services to KeyBank Mass Affluent clients by providing investment solutions to new and existing clients while identifying full relationship ...

The Advisor will be the primary provider of investment services to KeyBank Mass Affluent clients by providing investment solutions to new and existing clients while identifying full relationship ...

The Advisor will be the primary provider of investment services to KeyBank Mass Affluent clients by providing investment solutions to new and existing clients while identifying full relationship ...

The Advisor will be the primary provider of investment services to KeyBank Mass Affluent clients by providing investment solutions to new and existing clients while identifying full relationship ...

The Advisor will be the primary provider of investment services to KeyBank Mass Affluent clients by providing investment solutions to new and existing clients while identifying full relationship ...

The Advisor will be the primary provider of investment services to KeyBank Mass Affluent clients by providing investment solutions to new and existing clients while identifying full relationship ...

The Advisor will be the primary provider of investment services to KeyBank Mass Affluent clients by providing investment solutions to new and existing clients while identifying full relationship ...

The Advisor will be the primary provider of investment services to KeyBank Mass Affluent clients by providing investment solutions to new and existing clients while identifying full relationship ...

The Advisor will be the primary provider of investment services to KeyBank Mass Affluent clients by providing investment solutions to new and existing clients while identifying full relationship ...

The Advisor will be the primary provider of investment services to KeyBank Mass Affluent clients by providing investment solutions to new and existing clients while identifying full relationship ...

Mass Affluent information

What is a mass affluent?

Mass Affluent professionals typically work in financial services, focusing on clients who have investable assets that are significant but not high enough to qualify as high-net-worth individuals. They develop financial plans, advise on investment strategies, and offer tailored banking products to help these clients grow and manage their wealth. Their goal is to provide personalized service and help clients achieve their financial objectives, such as saving for retirement, education, or major purchases.

What skills and qualifications are needed to thrive as a mass affluent relationship manager?

To thrive as a Mass Affluent Relationship Manager, you need a solid background in finance or business, in-depth knowledge of investment products, and relevant certifications such as FINRA Series 7 or CFP. Expertise in CRM platforms, financial planning software, and compliance systems is typically required. Exceptional interpersonal skills, active listening, and the ability to build trust with clients are crucial for success in this role. These skills ensure effective portfolio management, regulatory compliance, and long-term client satisfaction in a competitive financial services environment.

What challenges do mass affluent relationship managers face when working with high-net-worth clients?

Mass Affluent Relationship Managers often encounter the challenge of balancing personalized service with a large client portfolio. High-net-worth clients expect tailored financial advice and proactive communication, which requires staying up-to-date with market trends and regulatory changes. Additionally, managing complex financial products and ensuring compliance with internal and external policies can add to the workload. Effective time management and strong interpersonal skills are essential to succeed in this dynamic environment.

What is the difference between Mass Affluent vs High Net Worth Individual?

AspectMass AffluentHigh Net Worth Individual
Typical Assets$100,000 to $1 million in investable assets$1 million or more in investable assets
Work EnvironmentFinancial advisory firms, banks, wealth managementPrivate banks, family offices, specialized wealth management
CredentialsFinancial advisors, CFP, CFA often serve bothSame credentials, but clients require more personalized services
Industry UsageCommonly targeted segment in retail banking and wealth managementExclusive clientele, more personalized and bespoke services

The main difference between Mass Affluent and High Net Worth Individuals lies in their asset levels and service needs. Mass Affluent clients typically have investable assets between $100,000 and $1 million, while High Net Worth Individuals possess over $1 million. Financial institutions often serve both groups with similar credentials, but the level of personalized service and exclusivity increases with HNW clients.

Infographic showing various Mass Affluent job openings in Oregon as of August 2026, with employment types broken down into 68% Full Time, 31% Part Time, and 1% Contract. Highlights an 94% Physical, 3% Hybrid, and 3% Remote job distribution.

Private Client Advisor

Keybank

Salem, OR • On-site

Full-time

Re-posted 11 days ago


KeyBank rating

8.2

Company rating: 8.2 out of 10

Based on 99 frontline employees who took The Breakroom Quiz

51st of 171 rated banks


Job description

Location:

750 Lancaster Drive NE, Salem Oregon

Job Summary
The Private Client Advisor's focus will be on our Mass Affluent client base with planning and financial wellness as the basis of their methodology and will lead with these concepts. The Advisor will be the primary provider of investment services to KeyBank Mass Affluent clients by providing investment solutions to new and existing clients while identifying full relationship opportunities. Establish a strong partnership with Retail Branch Managers, teams, and Centers of Influence, and maintain strong working relationships with all partners.
Essential Functions

  • Responsible for growing new clients and expanding existing relationships with clients more than $50,000 in investable assets and will specifically target and execute a consistent sales process and financial plan for clients and prospects with investable assets between $250,000 to $2 Million.
  • Host holistic Financial Wellness conversations and complete comprehensive financial plans in order to uncover full household and relationship growth opportunities, both investments as well as banking related, and referring accordingly.
  • Utilize a consultative sales process and assessment tools where appropriate, provide comprehensive, needs-based financial solutions to clients by offering a range of investment solutions and partnering with banking center staff.
  • Attain sales production and referral goals to the Bank (closed and accepted) by working book of business, lead lists, and closing on received referrals.
  • Develop a complete understanding of Key Investment Services solutions to support cross-selling opportunities and learn the core bank products to generate quality and qualified referrals back to the LOB's of the Consumer Bank, where appropriate.
  • Be an active member and participant of the Branch team. Engage in person licensed and non-licensed Branch personnel to identify investment referral opportunities from new clients and the existing bank client base.
  • Coordinate all aspects of investment product delivery within assigned Branch(es), including the in person coaching and mentoring of branch personnel, client management, service delivery and other resources in order to maximize client needs/best interest-based sales production.
  • Develop a strong Center of Influence strategy that leverages partnerships throughout the Consumer Bank.
  • Performs other duties as assigned; duties, responsibilities and/or activities may change or new ones may be assigned at any time with or without notice
  • Complies with all KeyBank policies and procedures, including without limitation, acting professionally at all times, conducting business ethically, avoiding conflicts of interest, and acting in the best interests of Key's clients and Key.


Education

  • High School Diploma or equivalent experience (required) or
  • Bachelor's Degree (preferred)


Licenses and Certifications

  • FINRA Security Industry Essentials (SIE) Upon Hire (required)
  • FINRA License S7 Upon Hire (required)
  • FINRA License S66 or S63 and 65 Upon Hire (required)
  • Certified Financial Planner (CFP) (preferred)
  • Resident State Insurance Licenses (Life, Variable, and Accident/Health or Life & Disability) (required)
  • In the event you do not hold the required licenses at the time of hire, it will become a condition of your continued employment, and licenses will need to be obtained within the time frame specified in your offer letter. Failure to obtain licenses timely may result in termination of employment. ()


Skills

  • Broad knowledge of characteristics and needs of clients and partners within the bank- based investment market space.
  • Demonstrated ability to sell products and services to investment clients; evidence of strong sales results.
  • Strong client centric focus.
  • Proven ability to work as a collaborative team member.
  • Ability to use standard office equipment, proprietary financial services systems.


Core Competencies

  • All KeyBank employees are expected to demonstrate Key's Values and sustain proficiency in identified Leadership Competencies.


Physical Demands

  • General Office - Prolonged sitting, ability to communicate face to face in person or on the phone with teammates and clients, frequent use of PC/laptop, occasional lifting/pushing/pulling of backpacks, computer bags up to 10 lbs.


Travel

  • Occasional travel to include overnight stay.


Driving Requirements

  • May need to drive to multiple locations in a single day; ability to operate a motor vehicle with a valid driver's license required.

COMPENSATION AND BENEFITS

This position is eligible to earn commission and deferred incentive compensation.

Please click here for a list of benefits for which this position is eligible.

Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.

Job Posting Expiration Date: 08/29/2026 KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law.

Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.

#LI-Hybrid

What KeyBank employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom


KeyBank logo

About KeyBank

Sourced by ZipRecruiter

Key is one of the nation's largest bank-based financial services companies. Key provides deposit, lending, cash management, insurance, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of more than 1,200 branches and more than 1,500 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications, and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name.

Industry

Banking and credit intermediation

Company size

10,000+ Employees

Headquarters location

Cleveland, OH, US

Year founded

1849