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Marketo Developer Jobs in Everett, MA (NOW HIRING)

Horizontal Talent

Senior CMS Developer Optimizely

Waltham, MA · Remote

$125K - $164K/yr

This Senior Optimizely Developer role is a great fit for someone who enjoys building scalable CMS ... Marketo, Adobe Commerce, and internal systems. * Create and deploy advanced A/B, split, and ...

Horizontal Talent

Senior Optimizely CMS Developer

Quincy, MA · Remote

$120K - $158K/yr

This Senior Optimizely Developer role is a great fit for someone who enjoys building scalable CMS ... Marketo, Adobe Commerce, and internal systems. * Create and deploy advanced A/B, split, and ...

Horizontal Talent

Senior CMS Developer Optimizely

Lynn, MA · Remote

$118K - $155K/yr

This Senior Optimizely Developer role is a great fit for someone who enjoys building scalable CMS ... Marketo, Adobe Commerce, and internal systems. * Create and deploy advanced A/B, split, and ...

Horizontal Talent

Senior CMS Developer Optimizely

Everett, MA · Remote

$118K - $155K/yr

This Senior Optimizely Developer role is a great fit for someone who enjoys building scalable CMS ... Marketo, Adobe Commerce, and internal systems. * Create and deploy advanced A/B, split, and ...

Horizontal Talent

Senior Optimizely CMS Developer

Salem, MA · Remote

$125K - $165K/yr

This Senior Optimizely Developer role is a great fit for someone who enjoys building scalable CMS ... Marketo, Adobe Commerce, and internal systems. * Create and deploy advanced A/B, split, and ...

Horizontal Talent

Senior CMS Developer Optimizely

Medford, MA · Remote

$119K - $157K/yr

This Senior Optimizely Developer role is a great fit for someone who enjoys building scalable CMS ... Marketo, Adobe Commerce, and internal systems. * Create and deploy advanced A/B, split, and ...

Horizontal Talent

Senior .NET Developer Optimizely

Salem, MA · Remote

$59.50 - $78.75/hr

This Senior Optimizely Developer role is a great fit for someone who enjoys building scalable CMS ... Marketo, Adobe Commerce, and internal systems. * Create and deploy advanced A/B, split, and ...

Horizontal Talent

Senior .NET Developer Optimizely

Quincy, MA · Remote

$57.25 - $75.75/hr

This Senior Optimizely Developer role is a great fit for someone who enjoys building scalable CMS ... Marketo, Adobe Commerce, and internal systems. * Create and deploy advanced A/B, split, and ...

Horizontal Talent

Senior Optimizely CMS Developer

Waltham, MA · Remote

$125K - $164K/yr

This Senior Optimizely Developer role is a great fit for someone who enjoys building scalable CMS ... Marketo, Adobe Commerce, and internal systems. * Create and deploy advanced A/B, split, and ...

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Marketo Developer information

See Everett, MA salary details

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How much do marketo developer jobs pay per hour?

As of Sep 8, 2026, the average hourly pay for marketo developer in Everett, MA is $53.62, according to ZipRecruiter salary data. Most workers in this role earn between $41.59 and $61.63 per hour, depending on experience, location, and employer.

What is a Marketo Developer?

A Marketo Developer is a technical specialist who designs, implements, and manages marketing automation solutions using Adobe Marketo. They customize campaigns, build integrations with other platforms, and optimize marketing workflows to support lead generation and customer engagement. Marketo Developers often collaborate with marketing teams to translate business requirements into automated processes and ensure data flows seamlessly between Marketo and other systems. Their expertise includes scripting, API integrations, and troubleshooting technical challenges within the Marketo environment.

How does a Marketo Developer typically collaborate with marketing and sales teams?

A Marketo Developer works closely with both marketing and sales teams to design, implement, and optimize automated marketing campaigns. They translate marketing strategies into technical solutions within Marketo, ensuring data flows accurately between systems like CRMs. Regular collaboration involves gathering requirements from stakeholders, troubleshooting technical issues, and providing training or documentation to end-users. This cross-functional teamwork helps ensure that campaign objectives are met and leads are effectively nurtured through the sales funnel.

What are the key skills and qualifications needed to thrive as a Marketo Developer, and why are they important?

To thrive as a Marketo Developer, you need a solid background in marketing automation, HTML/CSS, and experience with Marketo’s platform, often supported by a relevant degree or Marketo certification. Familiarity with REST/SOAP APIs, CRM integrations (such as Salesforce), and tools like JavaScript or email template editors is typically required. Strong problem-solving, attention to detail, and effective communication skills help developers translate marketing needs into technical solutions. These skills ensure that marketing campaigns are executed efficiently, data is accurately managed, and organizational marketing goals are met.

What is the difference between Marketo Developer vs Marketing Automation Specialist?

AspectMarketo DeveloperMarketing Automation Specialist
Required CredentialsMarketo certifications, technical skillsMarketing certifications, automation tools knowledge
Work EnvironmentTechnical teams, marketing departmentsMarketing teams, campaign management
Employer & Industry UsageTech-driven marketing firms, agenciesCorporate marketing departments, agencies
Common Search & ComparisonYesYes

The main difference is that a Marketo Developer focuses on technical implementation, coding, and customizing Marketo platforms, while a Marketing Automation Specialist handles overall automation strategies, campaign setup, and analytics. Both roles require marketing automation knowledge, but the developer role is more technical and coding-oriented.

What job categories do people searching Marketo Developer jobs in Everett, MA look for?

The top searched job categories for Marketo Developer jobs in Everett, MA are:

Marketo Developer jobs near you

Senior CMS Developer Optimizely

Horizontal Talent

Waltham, MA • Remote

$125K - $164K/yr

Full-time

Posted 27 days ago

Job description

Join a fast-moving digital marketing team that is investing heavily in modern web technology, experimentation, and data-driven growth. This Senior Optimizely Developer role is a great fit for someone who enjoys building scalable CMS solutions, launching sophisticated experiments, and using AI-assisted tools to work faster and smarter.

Responsibilities
  • Build and maintain reusable components, page templates, and content models within Optimizely CMS to help marketing teams launch web pages efficiently.
  • Design CMS architecture that supports scalability, security, and strong performance, including Core Web Vitals optimization.
  • Develop and support integrations between Optimizely CMS and enterprise platforms such as Salesforce, Marketo, Adobe Commerce, and internal systems.
  • Create and deploy advanced A/B, split, and multivariate tests in Optimizely Web Experimentation, including custom DOM manipulation and dynamic content changes.
  • Implement personalized web experiences for targeted B2B audiences and account-based marketing campaigns.
  • Partner on server-side testing and feature flagging when frontend testing is not the best fit.
  • Perform thorough cross-browser and cross-device testing to help ensure smooth, consistent user experiences with minimal flicker or layout shift.
  • Define and document best practices, technical standards, and governance guidelines for Optimizely-related work.
  • Collaborate closely with CRO, product, and design teams to evaluate ideas, prototype solutions, and translate designs into polished digital experiences.
  • Use AI-assisted development tools to accelerate coding, debugging, testing, and experimentation workflows.
Skills
  • 5+ years of full-stack web development experience.
  • At least 3+ years of hands-on experience working within the Optimizely ecosystem.
  • Strong backend development skills with C# and .NET Core/MVC, especially in Optimizely CMS environments.
  • Advanced frontend experience with HTML5, CSS3/SASS, and JavaScript, including Vanilla JS, ES6+, jQuery, React, or Vue.
  • Deep understanding of Optimizely platform concepts such as Project JS, visual tags, audience targeting, anti-flicker approaches, and caching behavior.
  • Experience building for complex B2B websites, including lead generation and gated content workflows.
  • Strong Git knowledge and familiarity with modern CI/CD workflows such as Azure DevOps or GitHub Actions.
  • Ability to work independently while also partnering effectively with cross-functional teams.
  • A proactive, solution-oriented mindset with a focus on speed, quality, and continuous improvement.
Preferred Skills
  • Active Optimizely Developer certification in CMS or Web Experimentation.
  • Experience supporting server-side experimentation and feature flagging initiatives.
  • Familiarity with UX/UI collaboration and translating wireframes or Figma designs into interactive experiences.
  • Comfort using AI tools such as GitHub Copilot or ChatGPT to support development efficiency.
  • Experience working in remote-first environments and collaborating across multiple locations.

Horizontal is committed to fostering an inclusive environment where all qualified candidates can thrive. We value diversity, equity, and inclusion as essential to building strong teams, better ideas, and better outcomes.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.

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