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Marketo Associate Jobs in Illinois (NOW HIRING)

CNA

Multi-Channel Marketing Director

Chicago, IL · On-site

Marketo Certified Associate/Expert). Hands-on experience with a CRM platform, Salesforce preferred and a clear understanding of the Marketo-CRM data relationship. Demonstrated experience with Litmus ...

Cna

Multi-Channel Marketing Director

Chicago, IL · Hybrid

Marketo Certified Associate/Expert). Hands-on experience with a CRM platform, Salesforce preferred and a clear understanding of the Marketo-CRM data relationship. Demonstrated experience with Litmus ...

American College of Surgeons

Marketing Manager

Chicago, IL · On-site

$84K - $90K/yr

... Associate Fellow, Resident, Medical Student, and Affiliate member categories. * Support member ... Use Marketo, CRM/AMS data, and campaign performance insights to identify, nurture, and qualify ...

VideoJet

Marketing Operations Specialist

Wood Dale, IL · On-site

$80K/yr

Hands-on experience using marketing automation platforms (Eloqua, Marketo, HubSpot, Pardot, or ... An associate's position within the salary range will be based on several factors, including, but ...

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Marketo Associate information

What is the difference between Marketo Associate vs Marketing Coordinator?

AspectMarketo AssociateMarketing Coordinator
Required CredentialsMarketing certifications, familiarity with marketing automation tools like MarketoMarketing or related degree, basic marketing knowledge
Work EnvironmentMarketing teams, digital marketing departmentsMarketing departments, event planning, content creation
Employer & Industry UsageTech, B2B, digital marketing firmsVarious industries including retail, healthcare, and education
Common Search & ComparisonYesYes

The main difference is that a Marketo Associate specializes in marketing automation platforms like Marketo, focusing on campaign setup and data management. A Marketing Coordinator has a broader role in supporting marketing activities, including content, events, and general campaign coordination. Both roles often work together but differ in technical focus and scope.

What is a Marketo specialist job description?

A Marketo specialist is responsible for managing and executing marketing automation campaigns using the Marketo platform. They create email templates, segment audiences, analyze campaign performance, and optimize workflows to improve lead generation and engagement. Proficiency in marketing automation tools, data analysis, and certifications like Marketo Certified Expert are often required.

Is Marketo a good company to work for?

Marketo Associate is a role focused on marketing automation and customer engagement using tools like Adobe Marketo. The company's work environment and employee satisfaction vary, so researching specific reviews and company culture is recommended for a comprehensive understanding.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior marketing managers, media directors, and digital strategists often earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with marketing tools like Marketo or other automation platforms.

What is the lowest job title in marketing?

The lowest job titles in marketing are often entry-level roles such as Marketing Intern or Marketing Assistant. These positions typically require minimal experience and focus on supporting marketing teams with tasks like research, data entry, and basic campaign execution. Advancement usually involves gaining skills in digital marketing tools, analytics, and certifications.
What are popular job titles related to Marketo Associate jobs in Illinois? For Marketo Associate jobs in Illinois, the most frequently searched job titles are:
What job categories do people searching Marketo Associate jobs in Illinois look for? The top searched job categories for Marketo Associate jobs in Illinois are:
What cities in Illinois are hiring for Marketo Associate jobs? Cities in Illinois with the most Marketo Associate job openings:
Marketo Associate jobs near you

Multi-Channel Marketing Director

CNA

Chicago, IL • On-site

Full-time

Posted 17 days ago

Job description

You have a clear vision of where your career can go. And we have the leadership to help you get there. At CNA, we strive to create a culture in which people know they matter and are part of something important, ensuring the abilities of all employees are used to their fullest potential.
The Director of Multichannel Marketing manages the strategy, execution, and optimization of channel marketing strategy, with a focus on email and social media marketing programs. This role is a critical driver of CNA's brand presence and business growth, building scalable, data-informed campaigns that reach our audiences across the full lifecycle.
The person will bring deep expertise in B2B marketing automation, social media strategy, and marketing analytics, along with the leadership presence to influence cross-functional stakeholders
JOB DESCRIPTION:
Essential Duties & Responsibilities
Performs a combination of duties in accordance with departmental guidelines:
Channel Strategy and Leadership
  • Oversee the development and optimization of external communications across email, social media, paid/earned channels, and external campaigns, ensuring a consistent brand voice across all touchpoints.
  • Manages CNA's end-to-end email marketing strategy, including audience segmentation, campaign design, content development, and performance optimization to increase engagement and conversion.
  • Advances CNA's social media strategy across paid, organic, and employee advocacy programs, driving increased visibility, engagement, and brand advocacy while enabling targeted business unit activation.
  • Champion a culture of testing and iteration, building a structured A/B and multivariate testing cadence and striving to grow and continuously improve our channel strategy
  • Manages agency partners and vendor relationships to ensure scalable, high-quality, and cost-effective execution across external communications initiatives.

Analytics, Technology & Governance
  • Owns the toolset for email and social channels, serving as the internal subject matter expert and primary admin for Adobe Marketo Engage (Marketo), Litmus, Zerobounce, Hootsuite, and LinkedIn Campaign Manager.
  • Define KPIs and reporting frameworks for external communications, leveraging data and insights to continuously optimize performance and demonstrate impact across channels.
  • Partner with Marketing Operations and Technology to maintain clean data flows between Marketo and the CRM (Salesforce preferred), ensuring contact record integrity and compliant data use.
  • Leverage web analytics tools to track campaign attribution, landing page conversion, and multichannel touchpoint data.
  • Evaluate and recommend new tools and technologies that improve workflow efficiency, personalization capabilities, or measurement maturity.

May perform additional duties as assigned.
Reporting Relationship
Typically reports to AVP or above.
Skills, Knowledge & Abilities
  • Deep understanding of email marketing regulatory landscape.
  • Extensive hands-on experience with marketing automation platforms (e.g., Marketo), including segmentation, campaign management, and performance tracking.
  • Deep expertise across paid, owned, and earned media, including social, email and digital channels within a B2B environment.
  • Collaborate closely with business-facing marketers, creative leadership, and the external agency to integrate multichannel programs into broader campaign plans.
  • Present channel strategy, performance results, and investment recommendations to senior marketing leaders and internal stakeholders.
  • Experience establishing KPIs, analyzing performance metrics, and using insights to refine strategies and improve outcomes.
  • Demonstrated success managing complex, cross-functional initiatives with multiple stakeholders, deadlines, and dependencies.
  • Experience leading external partners to deliver high-quality, scalable outcomes while managing budgets effectively.

Education & Experience
  • Bachelor's degree in Marketing, Communications, Business, Journalism, Digital Marketing or related field/discipline or equivalent experience.
  • 7-10 years of progressive B2B marketing experience, with at least 4 years owning email and/or social media strategy at a program or channel level.
  • Property & Casualty insurance industry preferred but not required
  • Certifications/ credentials (one or more preferred but not required): Marketing Automation Certification (e.g. Marketo Certified Associate/Expert). Hands-on experience with a CRM platform, Salesforce preferred and a clear understanding of the Marketo-CRM data relationship. Demonstrated experience with Litmus or equivalent email testing/deliverability tools. Experience with Google Tag Manager for marketing tracking and attribution.

#LI-Hybrid
#LI-DM1
In certain jurisdictions, CNA is legally required to include a reasonable estimate of the compensation for this role. In District of Columbia, California, Colorado, Connecticut, Illinois, Maryland, Massachusetts, New York and Washington, the national base pay range for this job level is $97,000 to $189,000 annually. Salary determinations are based on various factors, including but not limited to, relevant work experience, skills, certifications and location. CNA offers a comprehensive and competitive benefits package to help our employees - and their family members - achieve their physical, financial, emotional and social wellbeing goals. For a detailed look at CNA's benefits, please visit cnabenefits.com.
CNA utilizes AI-enabled technology during the recruiting process. For more information, please visit our careers page.
CNA is committed to providing reasonable accommodations to qualified individuals with disabilities in the recruitment process. To request an accommodation, please contact leaveadministration@cna.com

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