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Marketing Video Games Jobs (NOW HIRING)

Fire Hose Games

Marketing Director

Boston, MA · On-site +1

A proven track record marketing video games, from development, through launch and beyond. * A passion for and deep knowledge of video games (specifically Indie) and the industry as a whole

GameStop Texas LTD

Merchant, Video Games

Grapevine, TX · Hybrid

$114K - $116K/yr

The Merchant, Video Games will play a critical role in shaping and executing GameStop's category ... Support the Marketing Team with promotional material reviews and drive channel-specific promotions ...

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GameStop

Merchant, Video Games

Grapevine, TX · On-site

$114K - $116K/yr

The Merchant, Video Games will play a critical role in shaping and executing GameStop's category ... Support the Marketing Team with promotional material reviews and drive channel-specific promotions ...

Digital Media Management

Video Editor, Temporary

$55K - $70K/yr

... marketing. DMM works with movie studios, television networks, streaming services and consumer ... The Video Edito r , Temporary will create and execute high quality graphics for multiple gaming and ...

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Marketing Video Games information

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$13

$32

$56

How much do marketing video games jobs pay per hour?

As of Jul 4, 2026, the average hourly pay for marketing video games in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

How does a marketing professional in the video game industry typically collaborate with game development teams?

Marketing professionals in the video game industry work closely with game development teams to ensure promotional strategies align with the game's vision and target audience. This collaboration often involves regular meetings to discuss upcoming features, milestones, and unique selling points, allowing marketers to craft accurate messaging and launch campaigns. By staying informed about development progress and challenges, marketers can adjust their plans and provide feedback on consumer trends, ensuring a cohesive and impactful game release.

What is the difference between Marketing Video Games vs Marketing Digital Content?

AspectMarketing Video GamesMarketing Digital Content
Required SkillsGame industry knowledge, creative marketing, multimedia skillsContent creation, SEO, social media marketing
Work EnvironmentGame studios, marketing agencies, entertainment industryDigital agencies, media companies, brands
Common CertificationsMarketing, digital media, game designDigital marketing, content marketing certifications

Marketing Video Games and Marketing Digital Content share skills in digital marketing and content creation, but differ in industry focus. Marketing Video Games emphasizes gaming industry knowledge and multimedia skills, while Marketing Digital Content covers broader online content strategies. Both roles are vital in digital marketing but target different audiences and platforms.

What are the key skills and qualifications needed to thrive in marketing video games, and why are they important?

To thrive in marketing video games, you need a solid understanding of marketing principles, the gaming industry, and a background in business, communications, or marketing. Familiarity with digital marketing platforms, analytics tools, social media management systems, and sometimes certifications like Google Analytics or HubSpot are highly valued. Creativity, adaptability, and strong collaboration skills help marketers craft compelling campaigns and engage gaming communities effectively. These skills ensure impactful promotion, brand growth, and player engagement in a highly competitive and rapidly evolving market.

What does marketing video games involve?

Marketing video games involves promoting and advertising video games to reach potential players and maximize sales. This includes developing marketing strategies, creating promotional materials like trailers and social media posts, coordinating with influencers, managing community engagement, and organizing launch events. The goal is to build awareness, generate excitement, and ensure the game stands out in a competitive market. Marketers often work closely with game developers and publishers to understand the game's unique features and target the right audience.
More about Marketing Video Games jobs
What cities are hiring for Marketing Video Games jobs? Cities with the most Marketing Video Games job openings:
What states have the most Marketing Video Games jobs? States with the most job openings for Marketing Video Games jobs include:
Marketing Video Games jobs near you
Infographic showing various Marketing Video Games job openings in the United States as of June 2026, with employment types broken down into 50% Full Time, 45% Part Time, and 5% Contract. Highlights an 88% Physical, 2% Hybrid, and 10% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.
Marketing Director

Marketing Director

Fire Hose Games

Boston, MA • On-site, Remote

Full-time

Medical, Dental, Retirement, PTO

Posted 7 days ago

Job description

Company Description
Fire Hose Games is the Boston-based (but fully remote) independent game development studio behind titles such as Techtonica, Go Home Dinosaurs, Catlateral Damage, and 20XX. We pay good salaries, and our generous benefits package includes health care, dental, take-what-you-need vacation/sick time, 401(k) with matching, Parental leave, and flexible work hours. Fire Hose hasn't crunched in years, and we don't intend to start. Our company culture is inclusive, supportive, and fun. We strongly encourage applicants with diverse backgrounds and voices to apply, and we consider relevant experience in all its forms. We hope to hear from you!
For more info, visit https://www.firehosegames.com/ and https://www.techtonicagame.com
Job Description
Want to make an impact at a fantastic indie studio? This is your chance.
Fire Hose Games is looking to bring on an entrepreneurial, innovative, hard-working, and experienced Marketing leader. This is a hands-on, broad-scope role with significant business impact. It includes managing go-to-market strategy, marketing channels' growth, product positioning, branding, market research, user research, community management, PR, user acquisition, and team management.
As the Marketing Director, you'll also serve as the bridge between our players and our internal teams, ensuring that our games resonate deeply with our audience.
Our studio is fully remote, so candidates who are able to sync with a project team based in the U.S. Eastern time zone may work from anywhere. This is a full-time, salaried position.
If you're excited about helping us continue to grow our most ambitious game yet, then we're eager to hear from you!
Responsibilities
  • Design and lead marketing strategy and direct the execution of all go to market activities to drive player and creator awareness, traffic, installs, retention, and revenues.
  • Develop product marketing, key positioning statements, branding, value proposition, and messaging strategy.
  • Execute marketing campaigns across all channels, leveraging audience and network aggregation with key target audiences.
  • Oversee the creation and deployment of grassroots marketing and community management programs aimed at increased engagement
  • Drive adoption, engagement, and revenues with an efficient and effective marketing budget.
  • Manage PR and Communications with the media and the Fire Hose Games community to develop and solidify corporate and product positioning
  • Create and direct market, competitive, and user research.
  • Analyze the performance of marketing programs across all channels (including ad spend) to identify the best opportunities for optimization and regularly iterate to maximize performance
  • Advocate for the player community in high level design discussions and planning meetings

Qualifications
  • 5+ years in a hands-on, Marketing Leadership role
  • A proven track record marketing video games, from development, through launch and beyond.
  • A passion for and deep knowledge of video games (specifically Indie) and the industry as a whole
  • Demonstrated success managing a marketing budget across multiple channels to drive efficient and sustained user and revenue growth
  • An excellent brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth.
  • Successfully managed campaigns using grassroots, guerrilla, and viral marketing as well as community management
  • A strong background in social media marketing across all relevant platforms
  • Experience working with influencers. Engaging, negotiating and managing.
  • Experience serving as a liaison. Bridging Marketing efforts with internal efforts, utilizing feedback and analysis towards meaningful development insights.
  • Excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material
  • Demonstrated effective leadership including ability to build and foster successful teams that scale

Additional Information
All your information will be kept confidential according to EEO guidelines.
Videos To Watch
https://www.youtube.com/watch?v=Wj33D-YbenM

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