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Marketing Strategy Director Jobs in Delaware (NOW HIRING)

Chick-fil-A

Marketing Director

Newark, DE · On-site

As a Marketing Director, you will play a key role in driving the growth of the restaurant by ... Strategic Growth: * Develop and execute marketing strategies to increase restaurant visibility and ...

Chick-fil-A

Marketing Director

Newark, DE · On-site

As a Marketing Director, you will play a key role in driving the growth of the restaurant by ... Strategic Growth: * Develop and execute marketing strategies to increase restaurant visibility and ...

Chick-fil-A

Marketing Director

Newark, DE

As a Marketing Director, you will play a key role in driving the growth of the restaurant by ... Strategic Growth: * Develop and execute marketing strategies to increase restaurant visibility and ...

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Marketing Strategy Director information

What does a marketing strategy director do?

A Marketing Strategy Director is responsible for developing, implementing, and overseeing a company's overall marketing strategies to achieve business objectives. They analyze market trends, customer insights, and competitive landscapes to guide the creation of comprehensive marketing plans. This role involves collaborating with cross-functional teams, setting strategic goals, and measuring campaign effectiveness to ensure optimal brand positioning and growth. Additionally, a Marketing Strategy Director often manages budgets and leads a team of marketing professionals.

What are the key skills and qualifications needed to thrive as a marketing strategy director, and why are they important?

To thrive as a Marketing Strategy Director, you need a strong background in market analysis, strategic planning, and leadership, often supported by a degree in marketing, business, or a related field. Expertise with analytics platforms like Google Analytics, CRM systems, and marketing automation tools, along with experience in budget management, is typically required. Exceptional communication, creativity, and the ability to inspire teams are standout soft skills in this role. These skills ensure effective strategy development, drive business growth, and foster collaboration across organizational functions.

How does a marketing strategy director typically collaborate with cross-functional teams to achieve business objectives?

A Marketing Strategy Director regularly works with cross-functional teams such as sales, product development, finance, and analytics to ensure marketing initiatives align with broader business goals. They facilitate communication between departments, coordinate campaign launches, and integrate market insights into strategic planning. This collaborative approach helps to create cohesive strategies, maximize ROI, and adapt quickly to market changes, making teamwork and stakeholder management essential parts of the role.

What are the most commonly searched types of Marketing Strategy jobs in Delaware?

The most popular types of Marketing Strategy jobs in Delaware are:

What cities in Delaware are hiring for Marketing Strategy Director jobs?

Cities in Delaware with the most Marketing Strategy Director job openings:

Marketing Strategy Director jobs near you
Infographic showing various Marketing Strategy Director job openings in Delaware as of August 2026, with employment types broken down into 1% Internship, 85% Full Time, 12% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution.

Executive Director, Slate Product Strategy Director

Wilmington, DE • On-site

JPMorgan Chase & Co.
Finance and Insurance • 10K+ employees

8.0

Company rating: 8.0 out of 10

Based on 498 frontline employees who took The Breakroom Quiz

71st of 173 rated banks

People enjoy working here

Good employer

Recommended by students

Learn more about JPMorgan Chase & Co.external

$171K - $260K/yr

Full-time

Medical, Retirement

Posted 5 days ago

Job description


Job Summary / Purpose
The Director will lead end-to-end marketing and portfolio growth strategy for a credit card portfolio, translating business goals into customer-centric plans across acquisition, engagement, spend, retention, and profitability. This role requires superior analytical skills and a deep, practical understanding of credit risk management to ensure growth strategies are both impactful and responsibly managed-particularly across mass-market credit products, including poor-to-fair credit segments. The Director partners closely with Product, Analytics, Finance, Risk, Compliance/Legal, Brand/Creative, Channel owners, and Operations to develop strategies, identify growth opportunities, and drive integrated go-to-market and lifecycle initiatives.
Key Responsibilities
  • Portfolio strategy & planning: Own annual/quarterly portfolio marketing strategy (target segments, value propositions, offers, channel mix, messaging frameworks) aligned to P&L, credit performance, and product roadmap.
  • Risk-informed growth strategy: Partner with Credit Risk and Analytics to ensure acquisition and lifecycle strategies are aligned to risk appetite, underwriting, line management, and loss/profitability outcomes-especially for mass-market and poor-to-fair segments.
  • Lifecycle marketing leadership: Develop strategies across the lifecycle-prospecting/acquisition, onboarding, activation, engagement/spend growth, retention, hardship-aware retention where applicable, and win-back.
  • Customer & market insight: Lead insight-driven strategy using customer behavior, credit performance signals, competitive landscape, and market trends; translate findings into actionable plans and positioning.
  • Offer & value proposition strategy: Shape offer strategy (e.g., rewards, pricing, benefits, promos) with strong understanding of economics and risk trade-offs; partner with Finance/Risk to build business cases.
  • Go-to-market (GTM): Lead integrated GTM plans for new features/benefits and major campaigns; align cross-channel execution (digital/owned/paid/partner channels as applicable).
  • Performance management & analytics: Define KPIs and measurement plans; monitor performance (including credit and profitability metrics), diagnose results, run test-and-learn agendas, and iterate strategy based on outcomes.
  • Cross-functional leadership: Drive alignment across Product, Risk, Compliance/Legal, Analytics, Brand/Creative, Tech, and Channel teams; manage governance, approvals, and delivery timelines.
  • Executive communication: Build crisp narratives for senior stakeholders-strategy decks, business cases, results readouts, and roadmap updates.
Required Qualifications
  • MBA or equivalent graduate degree (or commensurate strategic/portfolio leadership experience in lieu of a formal MBA-equivalent program, if your posting standards allow).
  • 8+ years of experience in product marketing, portfolio marketing, lifecycle marketing, or growth marketing, with substantial experience in credit cards and/or mass-market consumer credit products.
  • Extensive experience serving mass-market credit customers, including poor-to-fair credit segments (e.g., near-prime/subprime populations), with demonstrated ability to drive growth while managing risk and economics.
  • Superior analytical skills with demonstrated ability to translate complex data into strategy and action; experience partnering with analytics teams on segmentation, experimentation, and optimization.
  • Very extensive understanding of credit risk management, including how underwriting, risk appetite, loss dynamics, and portfolio controls interact with acquisition and lifecycle marketing.
  • Proven ability to influence stakeholders and lead in a highly matrixed environment; strong written and verbal executive communication.
Preferred Qualifications
  • Experience operating within regulated financial services and navigating Risk/Compliance/Legal review processes for marketing.
  • Familiarity with rewards economics, pricing/fee structures, and profitability drivers for credit cards across mass-market segments.
  • Experience launching new products/features and leading high-visibility portfolio initiatives.
  • People leadership experience (if role includes direct reports) or strong track record of mentoring and leading through influence.
Success Metrics (examples)
  • Growth outcomes: booked accounts, activation, spend/engagement lift, retention/win-back performance
  • Efficiency outcomes: acquisition efficiency, channel mix optimization, test-and-learn velocity
  • Risk/economics outcomes: credit quality mix within appetite, loss/profitability impact, sustainable contribution margin, offer ROI, account NPVs, OS
  • Delivery outcomes: on-time, compliant delivery of GTM and lifecycle programs

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.

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