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Marketing Leadership Program Jobs in Virginia (NOW HIRING)

Viscadia Inc.

Senior Marketing Director

Arlington, VA · On-site

$125 - $150/hr

Viscadia is a leading consulting firm focused on forecasting for life sciences. We help ... Proven success executing omni-channel marketing programs (digital, conferences, content, SEO, etc.

March of Dimes

AVP, Enterprise Marketing

Arlington, VA · On-site

The AVP leads the development of enterprise marketing strategies across the organization's Program Impact, Fundraising & Partnerships, and Markets portfolios, ensuring all marketing efforts are ...

March of Dimes

AVP, Enterprise Marketing

Arlington, VA · On-site

The AVP leads the development of enterprise marketing strategies across the organization's Program Impact, Fundraising & Partnerships, and Markets portfolios, ensuring all marketing efforts are ...

March of Dimes Inc

AVP, Enterprise Marketing

Arlington, VA · On-site

$150 - $200/hr

The AVP leads the development of enterprise marketing strategies across the organization's Program Impact, Fundraising & Partnerships, and Markets portfolios, ensuring all marketing efforts are ...

Windows on Washington

Marketing Director

Sterling, VA · On-site

Like any marketing leadership role, this position is judged on results and requires building a ... programs, and Voice of Customer insights that reinforce the WoW brand. * Collaborate with Growth ...

ID.me

Senior Enterprise Marketing Manager

Mclean, VA · On-site

Build campaign extensions of Field Marketing's event programs - pre-event nurtures, on-site follow ... Surface insights to Product Marketing and leadership; recommend next-quarter optimizations.

Hksinc

Senior Marketing Manager

Richmond, VA · On-site

$95K - $130K/yr

Works closely with studio leaders to support their business development program as the go-to and ... Professional degree in Marketing, Communications or an equivalent combination of education and ...

Fanniemae

Marketing Data Strategist

Reston, VA · Hybrid

You will create data-driven dashboards and reports that help Marketing leadership measure and ... marketing programs. Insights and ReportingCollaboration * Co-design analytical use cases ...

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All JobsMarketing Leadership Program JobsMarketing Leadership Program Jobs in Virginia

Marketing Leadership Program information

What is a Marketing Leadership Program?

A Marketing Leadership Program is a specialized training initiative, often offered by companies or universities, designed to develop future marketing leaders. These programs typically combine hands-on job rotations, mentorship, and formal learning to build skills in areas like brand management, digital marketing, and market strategy. Participants gain exposure to various functions within marketing, preparing them for leadership roles. Many programs target recent graduates or early-career professionals with high potential. Completion of a Marketing Leadership Program can accelerate career progression within the marketing field.

What are the key skills and qualifications needed to thrive in a Marketing Leadership Program?

To thrive in a Marketing Leadership Program, you need a solid understanding of marketing fundamentals, data analysis, and strategic planning, often supported by a relevant bachelor's degree. Familiarity with digital marketing tools, analytics platforms (like Google Analytics), and CRM systems is typically required. Strong leadership, communication, and creative problem-solving skills help candidates stand out. These competencies are crucial for driving impactful campaigns, leading teams, and achieving business objectives in a dynamic marketing environment.

What types of projects and rotations can participants expect in a Marketing Leadership Program?

Participants in a Marketing Leadership Program typically rotate through diverse projects across multiple marketing functions, such as brand management, digital marketing, market research, and product launches. These rotations are designed to provide hands-on experience, exposure to different teams, and a broad understanding of the company's marketing strategies. You can expect to work closely with cross-functional partners, present to senior leaders, and manage real business challenges, which accelerates your professional development and prepares you for future leadership roles.

What is the difference between Marketing Leadership Program vs Marketing Coordinator?

AspectMarketing Leadership ProgramMarketing Coordinator
CredentialsTypically requires a bachelor's degree in marketing, business, or related fields; some programs prefer internships or relevant experienceRequires a bachelor's degree; often entry-level with minimal experience needed
Work EnvironmentStructured rotational program within a company, offering exposure to various marketing functionsSupports marketing campaigns, manages administrative tasks, and assists with project execution
Employer & Industry UsageCommon in large corporations and multinational companies for developing future marketing leadersWidely used across industries for entry-level marketing roles

The Marketing Leadership Program is designed to develop future marketing leaders through structured rotations and training, often targeting recent graduates. In contrast, a Marketing Coordinator typically handles specific marketing tasks and supports campaigns at an entry level. The program offers broader exposure and leadership development, while the coordinator role focuses on execution and support.

What cities in Virginia are hiring for Marketing Leadership Program jobs?

Cities in Virginia with the most Marketing Leadership Program job openings:

Marketing Leadership Program jobs near you

Director of Marketing

Charlottesville, VA

Thomas Jefferson Foundation, Inc.
Museums and Historical Sites • 201 - 500 employees
Learn more about Thomas Jefferson Foundation, Inc.external

$105K - $118K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 2 days ago

Key responsibilities

  • Lead the development and execution of marketing strategies across owned, paid, and social media platforms.

  • Manage creative and visual content creation for website, advertising, events, and collateral, ensuring brand consistency.

  • Develop and oversee marketing initiatives to grow visitation, memberships, donor awareness, and digital audiences.

Job description

About the Thomas Jefferson Foundation
The Thomas Jefferson Foundation has a twofold mission of preservation and education, and was incorporated in 1923 to preserve Monticello, the home of Thomas Jefferson, in Charlottesville, Virginia. Today, the Foundation seeks to bring history forward into national and global dialogues by engaging audiences with Jefferson's world and ideas, and sharing the history of everyone who lived and labored at Monticello. Monticello is recognized as a National Historic Landmark, a United Nations World Heritage Site and a Site of Conscience.
Director of Marketing (Full-time)
Purpose:
The Director of Marketing leads an agile and creative team to produce and execute marketing strategies that embody and amplify the mission, vision, and values of Thomas Jefferson’s Monticello. The director will orchestrate these strategies around a variety of tactics for owned, paid, and social media. Central to this work is the ability to tell nuanced and powerful stories of Monticello’s history and Thomas Jefferson’s complex legacy through multiple platforms and channels and in coordination with our strategic communications. A strong leader in this role will create compelling campaigns related to visitation, retail, Jefferson Vineyards, potential and current donor engagement, and to advance the Foundation’s brand in sharing complex and essential history.
The Director of Marketing serves as the Foundation’s senior marketing strategist, responsible for strategic leadership developing integrated marketing initiatives that grow visitation, revenue, audience engagement, and brand awareness while ensuring that every public-facing campaign reflects Monticello’s mission and commitment to presenting history with scholarship, accuracy, and relevance. The director will establish measurable marketing objectives and serve as marketing advisor to senior leadership.
Compensation:
$105,000 - $118,000
We will look to you to:
  • Support and create awareness of Monticello’s mission, vision, and values through owned, paid, and social media. Manage the creation of digital and social content in support of revenue and guest experience goals related to historic site tourism, retail sales, museum exhibitions, public programs, special events, and educational programs for classrooms and family learning.
  • Brand Management Serve as steward of the Monticello brand across all public channels. Develop and enforce brand standards and messaging to ensure consistency across the Foundation. Manage marketing vendor relationships.
  • Audience Development Develop marketing strategies to grow visitation, Memberships, donor awareness, retail customers, digital audiences, and email subscribers.
  • Digital Strategy Lead website strategy including ongoing improvement of user experience. Represent the brand across digital tactics for optimization and content discoverability strategies, email marketing, digital marketing analytics and the customer journey. Develop strategic digital media campaigns for paid media, creative development and agency assisted media buying.
  • Collaboration Partner and work closely with a multitude of departments throughout the Foundation.
  • Planning and Budget Prepare and oversee the annual marketing budget. Monitor and approve expenditures.
  • Creative Oversight Direct and manage creative and visual work flow for website, advertising, events, institutional collateral and signage including graphics, photography and videography.
  • Website Supervise marketing related content and creation and upkeep of an annual marketing plan and calendar to guide content creation.
Knowledge, Skills, and Abilities:
  • Bachelor’s degree in marketing, public relations, advertising, or liberal arts required.
  • Master’s degree in marketing or public relations a plus.
  • Minimum of seven (7) years' experience in marketing and four (4) years' experience managing staff.
  • Demonstrated strategic marketing leadership. Proven track record of efficient, calendar-driven project management with knowledge of project management best practices and tools.
  • Ability to manage an array of strategic and tactical marketing projects with multiple internal and external partners.
  • Experience managing six figure marketing budget; working with project management tools (Asana) and balancing mission with revenue goals.
  • Excellent organizational skills and project prioritization.
  • Strong understanding of consumer behavior. Experience with Google Analytics and digital dashboards.
  • Proven experience leading organization-wide social media strategy.
  • Excellent written and oral communication and presentation skills.
  • Strong interpersonal skills and the ability to work with people at many levels.
  • Advanced computer skills with MS office, Adobe, Power Point and spreadsheets.
  • High-level knowledge of digital and video editing skills and social media
  • Proven self-starter in a fast-paced work environment.
Physical Demands and Work Environment:
  • When performing the duties of this job, the employee will sit for extended periods of time while utilizing a computer.
  • Monticello is located on a mountaintop; walking on steep inclines, and uneven, rocky ground is required.
We provide the following benefits for our full-time employees:
  • Excellent benefits package (including medical, dental, vision, 401(k) retirement savings plan plus 6% match, life insurance, and more!).
  • Fitness club membership discount.
  • Discount in the Monticello Cafe, gift shop, and Monticello online catalog.
  • Employee Assistance Program (EAP) - free for employee and dependents.
  • $500 employee referral bonus.
If you believe this opportunity is the right fit for you, we encourage you to apply!

Apply