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Marketing In Tech Jobs in Texas (NOW HIRING)

Calpion/Plutus Health

Head of Marketing

Addison, TX · On-site

... in tech-enabled RCM. CRITICAL REQUIREMENTS (Must Have) Enterprise ABM Experience * 10+ years B2B ... Experience marketing to: Multi-specialty practices, ABA therapy providers, behavioral health ...

Plutus Health

Head of Marketing

Addison, TX

... in tech-enabled RCM. CRITICAL REQUIREMENTS (Must Have) Enterprise ABM Experience * 10+ years B2B ... Experience marketing to: Multi-specialty practices, ABA therapy providers, behavioral health ...

Calpion/Plutus Health

Head of Marketing

Addison, TX · On-site

... in tech-enabled RCM. CRITICAL REQUIREMENTS (Must Have) Enterprise ABM Experience * 10+ years B2B ... Experience marketing to: Multi-specialty practices, ABA therapy providers, behavioral health ...

Plutus Health

Head of Marketing

Dallas, TX · On-site

Head of Marketing Experience: 10+ years of B2B marketing leadership targeting healthcare ... leader in tech-enabled RCM. Recognition & Growth * Inc. 5000 honoree - 2 consecutive years ...

CharterUP

Marketing Associate

Austin, TX · On-site

Collaborate with some of the most driven minds in tech, all while working in a remote-first ... Marketing Associate Reports to: Head of Brand Location: Austin, TX CharterUP is looking for a ...

TrustRadius

Marketing Associate - Vendors

Austin, TX · On-site

Strong interest in technology and marketing * Upbeat, positive and enthusiastic attitude * Extremely organized and detailed oriented * Proficient computer skills; prior experience with marketing ...

TrustRadius

Marketing Associate - Vendors

Austin, TX · On-site

Strong interest in technology and marketing * Upbeat, positive and enthusiastic attitude * Extremely organized and detailed oriented * Proficient computer skills; prior experience with marketing ...

Cupix

DIGITAL MARKETING MANAGER

Round Rock, TX · On-site +1

Master's or equivalent in Marketing or Business Administration or closely related field and 6 months work experience in tech industry. * 6 months work experience in developing the strategic direction ...

Cupix

DIGITAL MARKETING MANAGER

Round Rock, TX · On-site

Master's or equivalent in Marketing or Business Administration or closely related field and 6 months work experience in tech industry. * 6 months work experience in developing the strategic direction ...

Insperity

Director, Marketing Technology

Houston, TX · On-site

Behind our success is the unshakeable belief in the value of our people. We value diversity ... This role manages the marketing technology portfolio, including the selection, implementation ...

Insperity

Director, Marketing Technology

Kingwood, TX · On-site

Behind our success is the unshakeable belief in the value of our people. We value diversity ... This role manages the marketing technology portfolio, including the selection, implementation ...

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All JobsMarketing In Tech JobsMarketing In Tech Jobs in Texas

Marketing In Tech information

Can I work in tech with a marketing degree?

A marketing degree can qualify you for various tech-related roles such as digital marketing, product management, or marketing analytics. Success often depends on developing skills in data analysis, SEO, and familiarity with tools like Google Analytics or marketing automation platforms. Additional certifications or experience in tech environments can enhance your prospects in tech-focused marketing positions.

What is the difference between Marketing In Tech vs Content Marketing Specialist?

AspectMarketing In TechContent Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; sometimes technical certificationsBachelor's in Marketing, Communications, or related; strong writing skills
Work EnvironmentTech companies, startups, software firmsMarketing agencies, tech companies, media firms
Employer & Industry UsageCommon in tech industry for product promotionUsed across industries for brand awareness and engagement
Search & Comparison IntentUnderstanding roles in tech marketingExploring content creation roles in marketing

Marketing In Tech focuses on promoting technology products and services, often requiring technical understanding. Content Marketing Specialists create engaging content to attract and retain audiences, applicable across industries. While both roles involve marketing skills, Marketing In Tech emphasizes technical product promotion, whereas Content Marketing Specialists focus on content strategy and storytelling.

What are the key skills and qualifications needed to thrive as a Marketing professional in the Tech industry, and why are they important?

To thrive as a Marketing professional in Tech, you need a solid understanding of digital marketing strategies, data analysis, and a background in marketing or related fields. Familiarity with tools such as Google Analytics, marketing automation platforms (like HubSpot or Marketo), and CRM systems is commonly required. Creative problem-solving, adaptability, and strong communication skills help professionals stand out by effectively conveying complex tech concepts to varied audiences. These skills and qualities are vital for driving brand growth and ensuring campaigns resonate in a rapidly evolving tech landscape.

Do digital marketers get paid well?

Digital marketers in tech often earn competitive salaries that vary based on experience, location, and skill set. Professionals with expertise in data analysis, SEO, and marketing automation tend to have higher earning potential, especially with certifications and proven results.

What kind of jobs in media bring in $150,000 a year?

In the media industry, roles such as senior marketing director, media strategist, or digital marketing manager can earn $150,000 or more annually, especially with extensive experience, advanced skills in data analysis and content management, and leadership responsibilities. These positions often require a strong understanding of digital platforms, analytics tools, and strategic planning.

What is a tech marketing job?

A tech marketing job involves promoting and selling technology products or services, often requiring skills in digital marketing, content creation, data analysis, and familiarity with tools like CRM software. Professionals in this field develop marketing strategies, manage campaigns, and work closely with product teams to target specific audiences.

What are some common challenges faced by marketing professionals in the tech industry, and how can they be addressed?

Marketing in the tech industry often involves explaining complex products or services to diverse audiences, staying ahead in a rapidly evolving landscape, and differentiating offerings in a crowded market. Professionals may encounter challenges like bridging the gap between technical teams and customers, adapting to frequent product updates, and measuring campaign effectiveness with technical buyers. To address these, it's helpful to build strong cross-functional communication skills, keep up with industry trends, and utilize data-driven marketing strategies to showcase clear value propositions.

What is marketing in tech?

Marketing in tech refers to the strategies and activities used to promote technology products or services, such as software, hardware, or digital solutions. Professionals in this field work to understand target audiences, create compelling messaging, and drive demand using digital channels, events, content, and partnerships. The fast-paced nature of the tech industry means marketers must stay up-to-date with trends, adapt quickly, and often work closely with product and sales teams. Success in tech marketing relies on strong communication skills, analytical abilities, and a deep understanding of both the product and the market.
What cities in Texas are hiring for Marketing In Tech jobs? Cities in Texas with the most Marketing In Tech job openings:
Marketing In Tech jobs near you

Head of Marketing

Calpion/Plutus Health

Addison, TX • On-site

Full-time

Posted 13 days ago

Job description

Salary:

Company Overview

Plutus Health Inc is a high-growth, tech-enabled Revenue Cycle Management company serving 1,000+ healthcare providers nationwide.

Recognition & Growth

  • Inc 5000 honoree 2 consecutive years recognized for rapid revenue growth
  • SMU Cox 100 - 3 consecutive years (fastest-growing Dallas companies)
  • Proven scalability: Built on proprietary technology + dedicated global teams

Dual-Brand Portfolio

  • Plutus Health (Primary): Tech-enabled RCM outsourcing serving multi-specialty practices, behavioral health, and specialty providers across medical billing, coding, denial management, AR optimization
  • Artemis ABA: Practice management SaaS platform for ABA therapy providers

What Makes Us Different

  • Technology-first approach: Proprietary workflows, AI-powered automation, real-time analytics
  • Vertical expertise: Deep specialization in behavioral health, ABA therapy, ASC billing
  • Global delivery advantage: Round the clock support with cost savings
  • KPI driven pricing model
  • Rapid growth trajectory: Expanding client base, geographic footprint, and service capabilities

Position Summary

Enterprise B2B Marketing Leader driving aggressive growth strategy

Report directly to CEO. Own complete marketing function for both RCM services + SaaS software. Build scalable marketing engine that accelerates pipeline growth, drives enterprise client acquisition, and positions Plutus Health as a market leader in tech-enabled RCM.

CRITICAL REQUIREMENTS (Must Have)

Enterprise ABM Experience

  • 10+ years B2B marketing leadership targeting healthcare enterprises
  • Proven ABM program success with measurable pipeline
  • Built and executed multi-touch ABM campaigns targeting C-suite + clinical decision-makers
  • Experience with 12 month enterprise sales cycles involving 5-10 stakeholders
  • Track record of 30%+ improvement in sales cycle velocity through ABM

Healthcare Industry Expertise

  • RCM outsourcing services marketing (medical billing, coding, denial management)
  • Healthcare SaaS go-to-market experience (EMR/EHR, practice management, billing software)
  • Deep understanding of healthcare buyer personas: CFOs, CEO, PE backed board
  • Experience marketing to CFOs and PE-backed healthcare organizations: Ability to create ROI-focused messaging that resonates with financial decision-makers and boards focused on EBITDA improvement, operational efficiency, and portfolio optimization
  • Knowledge of HIPAA compliance in marketing operations
  • Experience marketing to: Multi-specialty practices, ABA therapy providers, behavioral health clinics, PE portfolio companies

Digital Marketing Mastery

  • HubSpot expert: Deep experience building workflows, lead scoring, attribution reporting, and marketing automation in HubSpot Marketing Hub
  • Full-funnel digital strategy: SEO, SEM, LinkedIn, programmatic display, retargeting
  • Marketing automation expertise (HubSpot, Marketo, Pardot)
  • Intent data platforms (6sense, ZoomInfo, Bombora)
  • Account-based advertising and personalization (Demandbase, Terminus, Mutiny)

AI-Powered Marketing Innovation

  • Leverage AI for scale and efficiency: Experience using generative AI for content creation, personalization, campaign optimization
  • Marketing automation with AI: Implementing predictive lead scoring, AI-driven email optimization, chatbots for lead qualification, dynamic website personalization
  • Proven track record reducing content creation time by 40%+ while maintaining quality through AI tools

Brand & Market Leadership

  • Trade show and event strategy: HFMA, CASP, BHB, ASCA conferences - booth design, sponsorships, ROI tracking
  • Brand positioning and messaging: Competitive differentiation against market leaders
  • Thought leadership programs: Whitepapers, industry reports, research studies, executive briefings
  • Customer engagement: User conferences, customer advisory boards, reference programs, success stories
  • Analyst relations: Engaging KLAS, Black Book, Gartner to build market credibility

Execution Excellence

  • Built marketing function from scratch at growth-stage company ($50M-$100M revenue)
  • Managed marketing budgets $ 3M+ with strong ROI discipline
  • Led teams of 5-10+ (internal + agencies)
  • Proven content creation engine: case studies, whitepapers, video, webinars

STRONG PLUS (Differentiators)

Industry Experience

  • Global delivery model marketing experience
  • ABA/behavioral health/ASC market knowledge
  • PE-backed healthcare company marketing experience
  • Marketing engagement with healthcare CFOs, COOs, and PE portfolio company boards
  • Competitive intelligence experience

Technical Capabilities

  • HubSpot certifications (Marketing Software, Inbound, Revenue Operations)
  • AI marketing tools: ChatGPT, Claude, Jasper, Copy.ai, Drift AI, 6sense AI
  • Predictive analytics and propensity modeling
  • Marketing data warehouse architecture
  • API integrations and martech stack optimization

Strategic Skills

  • Market research and analyst relations (KLAS, Black Book, Gartger)
  • Key Opinion Leader (KOL) development programs
  • Partner/channel marketing experience
  • PE firm relationship building and portfolio company targeting

KEY RESPONSIBILITIES

Strategic Planning (25%)

  • Own revenue contribution target through marketing-sourced pipeline
  • Develop integrated marketing strategy across services (Plutus) + software (Artemis)
  • Build ICP definitions and account selection criteria for ABM programs
  • Create competitive positioning
  • Design and execute tiered ABM programs
  • Target named enterprise accounts with customized campaigns
  • Develop CFO-focused value propositions: Create financial models, ROI calculators, and EBITDA impact analyses for PE-backed organizations

Brand, Events & Market Presence (25%)

  • Plan and execute major healthcare conferences annually
  • Target PE firm events and healthcare investment conferences: Build relationships with PE firms managing healthcare portfolios
  • Launch annual customer conference
  • Create customer advisory board
  • Produce whitepapers annually on RCM trends, ABA therapy outcomes, industry benchmarks, CFO-focused content on revenue optimization and cost reduction
  • Engage KLAS, Black Book, Gartner for vendor evaluations and rankings
  • Build PR strategy and media coverage in healthcare trade publications

Demand Generation (35%)

  • Generate marketing-qualified accounts (MQAs)
  • Drive company pipeline from marketing sources
  • Execute LinkedIn ABM campaigns
  • Build SEM strategy capturing high-intent search traffic (
  • Create vertical-specific content for multi-specialty practices, behavioral health, ABA therapy
  • Develop board-ready materials: Executive summaries, financial impact assessments, implementation roadmaps
  • Optimize conversion funnels
  • Implement AI-powered lead scoring, email optimization, and dynamic content personalization

Sales Enablement & Team (15%)

  • Create account-specific microsites and personalized landing pages
  • Develop competitive battlecards and sales presentation decks
  • Build CFO-specific sales tools: ROI models, total cost of ownership analyses, payback period calculators
  • Weekly pipeline reviews with sales leadership
  • Recruit and manage 3-5 person team (demand gen, content, digital, operations, events)
  • Build real-time dashboards tracking account engagement, pipeline, revenue

QUALIFICATIONS

Education & Experience

  • Bachelor's degree in Marketing, Business, Communications (required)
  • MBA or healthcare-related advanced degree (strongly preferred)
  • 10+ years B2B healthcare marketing leadership
  • 5+ years enterprise ABM program management
  • 3+ years RCM or healthcare SaaS marketing
  • Experience selling to CFOs and PE-backed healthcare organizations

Technical Skills

  • HubSpot: Marketing Hub expert (workflows, lead scoring, attribution reporting)
  • AI Tools: Generative AI for content, predictive analytics, marketing automation
  • LinkedIn Campaign Manager + Sales Navigator
  • Google Analytics 4, Google Ads, Tag Manager
  • ABM platforms: Demandbase, 6sense, or Terminus
  • Intent data: ZoomInfo, Bombora, Clearbit
  • Analytics: Tableau, Looker, or Power BI
  • Financial modeling tools for ROI/TCO analysis

Leadership Competencies

  • Data-driven decision making with metrics obsession
  • Financial acumen: Ability to speak CFO language - EBITDA, cash flow, ROI, payback periods
  • Cross-functional collaboration between marketing, sales, product, operations
  • Healthcare expertise: RCM workflows, HIPAA, healthcare buying committees
  • C-suite engagement skills: Comfortable presenting to boards and executive teams
  • Execution speed: bias for action, comfortable with ambiguity
  • Strategic + tactical: 3-year vision while executing daily campaigns

WORKING STYLE & CULTURE FIT

You'll thrive here if you:

  • Move fast: High-growth environment; execution speed critical
  • Love data: Every decision backed by metrics; live in dashboards
  • Direct communication: CEO prefers bullet points, quick decisions, minimal fluff
  • Speak CFO: Comfortable translating marketing into financial impact
  • Entrepreneurial: Comfortable building from ground up; minimal bureaucracy
  • Results-oriented: Measured on pipeline and revenue, not activities
  • Hands-on: Not afraid to build workflows yourself while managing the team

WHY JOIN PLUTUS HEALTH?

  • Momentum: Inc 5000 + SMU Cox 100 (3 years) = proven growth trajectory
  • Impact: Build marketing function from ground up at critical inflection point
  • Growth Market: Healthcare RCM + ABA software both expanding rapidly
  • Target Rich Environment: PE firms managing healthcare portfolio companies
  • Competitive Advantage: Global delivery model + proprietary technology = cost advantage
  • Leadership: Experienced operators; decisive, empowering CEO