At In Tandem, we build technology that helps families manage everyday routines and navigate life ... Lifecycle marketing is a critical growth lever at In Tandem. As Director of Lifecycle Marketing ...
At In Tandem, we build technology that helps families manage everyday routines and navigate life ... Lifecycle marketing is a critical growth lever at In Tandem. As Director of Lifecycle Marketing ...
At In Tandem, we build technology that helps families manage everyday routines and navigate life ... Lifecycle marketing is a critical growth lever at In Tandem. As Director of Lifecycle Marketing ...
At In Tandem, we build technology that helps families manage everyday routines and navigate life ... Lifecycle marketing is a critical growth lever at In Tandem. As Director of Lifecycle Marketing ...
Marketing Coordinator
Eagan, MN · On-site
$43K - $59K/yr
Company Description Established in 1991, Collabera has been a leader in IT staffing for over 22 ... Coordinates and implements marketing communication projects with responsibilities that include ...
Marketing Coordinator
Eagan, MN · On-site
$43K - $59K/yr
Company Description Established in 1991, Collabera has been a leader in IT staffing for over 22 ... Coordinates and implements marketing communication projects with responsibilities that include ...
Surescripts serves the nation through simpler, trusted health intelligence sharing, in order to ... The Director Portfolio Marketing - Healthcare Technology is a strategic leader responsible for ...
Surescripts serves the nation through simpler, trusted health intelligence sharing, in order to ... The Director Portfolio Marketing - Healthcare Technology is a strategic leader responsible for ...
[MARKETING] Digital Marketing Manager
Hopkins, MN · On-site
$75K - $100K/yr
This role is critical in driving digital excellence across retailer platforms and TCL-owned ... As a key partner to sales, marketing, and retail stakeholders, you will lead data-informed ...
[MARKETING] Digital Marketing Manager
Hopkins, MN · On-site
$75K - $100K/yr
This role is critical in driving digital excellence across retailer platforms and TCL-owned ... As a key partner to sales, marketing, and retail stakeholders, you will lead data-informed ...
This Solutions Marketing Manager will further our Equipment and Digital technology adoption strategies in a dynamic HVAC market influencing both distribution, contractor and homeowner buying ...
This Solutions Marketing Manager will further our Equipment and Digital technology adoption strategies in a dynamic HVAC market influencing both distribution, contractor and homeowner buying ...
This Solutions Marketing Manager will further our Equipment and Digital technology adoption strategies in a dynamic HVAC market influencing both distribution, contractor and homeowner buying ...
This Solutions Marketing Manager will further our Equipment and Digital technology adoption strategies in a dynamic HVAC market influencing both distribution, contractor and homeowner buying ...
[MARKETING] Digital Marketing Manager
Hopkins, MN · On-site
$75K - $100K/yr
This role is critical in driving digital excellence across retailer platforms and TCL-owned ... As a key partner to sales, marketing, and retail stakeholders, you will lead data-informed ...
[MARKETING] Digital Marketing Manager
Hopkins, MN · On-site
$75K - $100K/yr
This role is critical in driving digital excellence across retailer platforms and TCL-owned ... As a key partner to sales, marketing, and retail stakeholders, you will lead data-informed ...
Director, Product
Minneapolis, MN · Remote
$243K - $254K/yr
... in technology, martech, or data-driven environments. * Demonstrated experience defining and scaling products focused on marketing, loyalty, or customer experience outcomes - not just data ...
Director, Product
Minneapolis, MN · Remote
$243K - $254K/yr
... in technology, martech, or data-driven environments. * Demonstrated experience defining and scaling products focused on marketing, loyalty, or customer experience outcomes - not just data ...
eCommerce Marketing Specialist
Minneapolis, MN · On-site
$55K - $62K/yr
PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting ... This is a great opportunity for a marketer with solid eCommerce fundamentals who wants to deepen ...
eCommerce Marketing Specialist
Minneapolis, MN · On-site
$55K - $62K/yr
PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting ... This is a great opportunity for a marketer with solid eCommerce fundamentals who wants to deepen ...
We believe it takes all of us to bring our shared ambition to life, and each person is unique in ... technology platforms, including email marketing and marketing automation tools, sales enablement ...
We believe it takes all of us to bring our shared ambition to life, and each person is unique in ... technology platforms, including email marketing and marketing automation tools, sales enablement ...
Marketing Intern
Minneapolis, MN · On-site
$15.75 - $21/hr
... technology brand. Interns will be given hands-on experience with marketing tools, as well as a ... Currently pursuing a degree in Marketing or a related field
Marketing Intern
Minneapolis, MN · On-site
$15.75 - $21/hr
... technology brand. Interns will be given hands-on experience with marketing tools, as well as a ... Currently pursuing a degree in Marketing or a related field
Marketing Coordinator
Eagan, MN · On-site
$43K - $59K/yr
Established in 1991, Collabera is one of the fastest growing end-to-end information technology ... Title: Marketing Coordinator Duration: 2 month (may extend) Location: Eagan, MN Summary:
Marketing Coordinator
Eagan, MN · On-site
$43K - $59K/yr
Established in 1991, Collabera is one of the fastest growing end-to-end information technology ... Title: Marketing Coordinator Duration: 2 month (may extend) Location: Eagan, MN Summary:
Marketing Manager
Saint Paul, MN · On-site
$95K - $140K/yr
... in a fast-paced, high-growth medical technology environment. This role combines leadership with hands-on execution across all aspects of marketing - brand development, product marketing, demand ...
Quick apply
Marketing Manager
Saint Paul, MN · On-site
$95K - $140K/yr
... in a fast-paced, high-growth medical technology environment. This role combines leadership with hands-on execution across all aspects of marketing - brand development, product marketing, demand ...
Marketing Assistant
Saint Paul, MN · On-site
This individual should thrive in an environment that promotes direct engagement with colleagues, is ... and social media technologies (e.g., LinkedIn, Facebook, and Instagram) * Ability to work ...
Quick apply
Marketing Assistant
Saint Paul, MN · On-site
This individual should thrive in an environment that promotes direct engagement with colleagues, is ... and social media technologies (e.g., LinkedIn, Facebook, and Instagram) * Ability to work ...
Marketing Manager - Nutrition Portfolio
Chanhassen, MN · On-site
$97K/yr
... in a fast-paced environment. * Experience leading, coaching, and developing team members while fostering accountability and collaboration. * Working knowledge of marketing technology platforms, CRM ...
Marketing Manager - Nutrition Portfolio
Chanhassen, MN · On-site
$97K/yr
... in a fast-paced environment. * Experience leading, coaching, and developing team members while fostering accountability and collaboration. * Working knowledge of marketing technology platforms, CRM ...
Company Description Global Channel Management is a technology company that specializes in various ... Qualifications 6+ years Marketing, sales Pharmaceutical sales, marketing Branding Additional ...
Company Description Global Channel Management is a technology company that specializes in various ... Qualifications 6+ years Marketing, sales Pharmaceutical sales, marketing Branding Additional ...
Director of Marketing
Brooklyn Park, MN · On-site
$113K - $137K/yr
Strong knowledge of digital marketing, analytics, CRM systems, and marketing technologies. * Exceptional communication and relationship-building skills. Preferred Qualifications * Experience in ...
Director of Marketing
Brooklyn Park, MN · On-site
$113K - $137K/yr
Strong knowledge of digital marketing, analytics, CRM systems, and marketing technologies. * Exceptional communication and relationship-building skills. Preferred Qualifications * Experience in ...
Director of Marketing
Minneapolis, MN · On-site
Strong knowledge of digital marketing, analytics, CRM systems, and marketing technologies. * Exceptional communication and relationship-building skills. Preferred Qualifications * Experience in ...
Quick apply
Director of Marketing
Minneapolis, MN · On-site
Strong knowledge of digital marketing, analytics, CRM systems, and marketing technologies. * Exceptional communication and relationship-building skills. Preferred Qualifications * Experience in ...
Netgain manages the entire IT infrastructure for firms in these industries, providing a fully ... Marketing is at the heart of demonstrating Netgain's value proposition and differentiation. We are ...
Netgain manages the entire IT infrastructure for firms in these industries, providing a fully ... Marketing is at the heart of demonstrating Netgain's value proposition and differentiation. We are ...
Marketing In Tech information
What is the difference between Marketing In Tech vs Content Marketing Specialist?
| Aspect | Marketing In Tech | Content Marketing Specialist |
|---|---|---|
| Required Credentials | Bachelor's in Marketing, Business, or related field; sometimes technical certifications | Bachelor's in Marketing, Communications, or related; strong writing skills |
| Work Environment | Tech companies, startups, software firms | Marketing agencies, tech companies, media firms |
| Employer & Industry Usage | Common in tech industry for product promotion | Used across industries for brand awareness and engagement |
| Search & Comparison Intent | Understanding roles in tech marketing | Exploring content creation roles in marketing |
Marketing In Tech focuses on promoting technology products and services, often requiring technical understanding. Content Marketing Specialists create engaging content to attract and retain audiences, applicable across industries. While both roles involve marketing skills, Marketing In Tech emphasizes technical product promotion, whereas Content Marketing Specialists focus on content strategy and storytelling.
What are the key skills and qualifications needed to thrive as a Marketing professional in the Tech industry, and why are they important?
To thrive as a Marketing professional in Tech, you need a solid understanding of digital marketing strategies, data analysis, and a background in marketing or related fields. Familiarity with tools such as Google Analytics, marketing automation platforms (like HubSpot or Marketo), and CRM systems is commonly required. Creative problem-solving, adaptability, and strong communication skills help professionals stand out by effectively conveying complex tech concepts to varied audiences. These skills and qualities are vital for driving brand growth and ensuring campaigns resonate in a rapidly evolving tech landscape.
What are some common challenges faced by marketing professionals in the tech industry, and how can they be addressed?
Marketing in the tech industry often involves explaining complex products or services to diverse audiences, staying ahead in a rapidly evolving landscape, and differentiating offerings in a crowded market. Professionals may encounter challenges like bridging the gap between technical teams and customers, adapting to frequent product updates, and measuring campaign effectiveness with technical buyers. To address these, it's helpful to build strong cross-functional communication skills, keep up with industry trends, and utilize data-driven marketing strategies to showcase clear value propositions.
What is marketing in tech?
Marketing in tech refers to the strategies and activities used to promote technology products or services, such as software, hardware, or digital solutions. Professionals in this field work to understand target audiences, create compelling messaging, and drive demand using digital channels, events, content, and partnerships. The fast-paced nature of the tech industry means marketers must stay up-to-date with trends, adapt quickly, and often work closely with product and sales teams. Success in tech marketing relies on strong communication skills, analytical abilities, and a deep understanding of both the product and the market.
Full-time
Retirement, PTO
Posted 5 days ago
Job description
At In Tandem, we build technology that helps families manage everyday routines and navigate life's biggest transitions. Through our four brands-OurFamilyWizard, Cozi, FamilyWall, and Custody Navigator-we help families stay organized, communicate well, and foster healthy childhoods.
We believe technology should strengthen relationships and make daily coordination less complicated. Everything we create is designed to lighten the mental load, reduce conflict, and support families through big and small moments.
If you want your work to make a real difference in the daily lives of parents and kids, In Tandem is the place where your impact will truly matter.
Lifecycle marketing is a critical growth lever at In Tandem. As Director of Lifecycle Marketing, you will be responsible for increasing new subscriber acquisition and growing ARPU through conversion, activation, upgrade, and retention programs that deepen customers' relationships with our products. You will lead lifecycle strategy across In Tandem's portfolio, with hands-on ownership across our family organization brands (Cozi and FamilyWall) while establishing scalable best practices that grow performance across all brands.
You are equal parts strategist and operator: fluent in CRM systems and customer data, passionate about experimentation, and motivated by measurable business impact. You understand that growth is a team sport and thrive in close partnership with Product, Design, Content, and Data to build cohesive, high-performing customer experiences that drive long-term value.
Own lifecycle strategy across the portfolio
- Develop and lead comprehensive lifecycle marketing strategies that drive trial activation, new subscriber conversion, feature adoption, engagement, retention, and upgrades across multiple brands and customer segments
- Discover customer insights and develop a deep understanding of our product offerings to inspire data-informed programs that drive meaningful improvements to our customer relationships with our products
- Establish and own lifecycle performance metrics aligned to company growth objectives
- Build reporting frameworks and dashboards that clearly demonstrate Lifecycle's impact on company growth
Work cross-functionally to drive alignment and inform roadmaps
- Work with Product, Design, Content, and Data to bring your ideas to life and make sure they can be measured effectively
- Contribute to product and marketing roadmap prioritization to ensure lifecycle initiatives support company growth objectives
Own CRM execution & channel excellence
- Leverage tools such as Segment, Iterable, and Databricks to build scalable, data-driven campaigns and personalization frameworks
- Own and optimize all email, push, and in-app marketing strategies. This should involve rigorous A/B testing and smart use of AI to drive personalized programs for outsized return
- Monitor and improve channel health, deliverability, and engagement performance
- Serve as the internal expert on CRM strategy, segmentation, and lifecycle best practices
Build & Lead for Scale
- Identify opportunities to improve processes and automation to help work more smoothly
- Build and mentor a high-performing lifecycle marketing team as the function scales
- A strategic growth leader with a demonstrated track record of driving engagement, retention, and revenue through lifecycle marketing
- A hands-on operator who is comfortable rolling up your sleeves - equally energized by setting strategy and executing within the tools
- Experienced in scaling digital consumer products, ideally within subscription and/or freemium mobile app models
- Deeply analytical, comfortable leveraging large datasets to uncover insights and translate them into action
- A strong cross-functional collaborator who can influence and align diverse stakeholders around shared goals
- Both visionary and detail-oriented - able to set strategy, bring clarity in ambiguous environments, and ensure operational excellence in execution
- 8+ years of experience in lifecycle, CRM, growth, or engagement marketing for digital products
- Proven success improving ARPU, LTV, activation, and retention through data-driven lifecycle programs
- Expertise with CRM and data platforms such as Iterable, Segment, Databricks, or similar tools
- Strong experimentation background, with hands-on experience designing, analyzing, and scaling A/B testing programs
- Experience building reporting frameworks and communicating performance insights to senior leadership
Why Join?
We're redefining family technology.
In Tandem brings together a growing portfolio of trusted tools that support families, and the professionals who guide them, through the moments that matter most. We bring clarity to chaos and stability to daily family life, helping parents feel less stressed so kids can have healthier childhoods.
In Tandem brings together a growing portfolio of trusted tools that support families, and the professionals who guide them, through the moments that matter most. We bring clarity to chaos and stability to daily family life, helping parents feel less stressed so kids can have healthier childhoods.
Scale meets startup energy.
With more than 20 years of impact and a strong market presence, we're entering a bold new chapter of growth. We have the foundation, the momentum, and the ambition to go further: expanding our reach, deepening our impact, and elevating the tools families and professionals rely on every day.
With more than 20 years of impact and a strong market presence, we're entering a bold new chapter of growth. We have the foundation, the momentum, and the ambition to go further: expanding our reach, deepening our impact, and elevating the tools families and professionals rely on every day.
Purpose-driven. Performance-focused. People-first.
Our culture is rooted in accountability, curiosity, and collaboration. We value diverse perspectives, thoughtful problem-solving, and teammates who care deeply about building something that matters.
Our culture is rooted in accountability, curiosity, and collaboration. We value diverse perspectives, thoughtful problem-solving, and teammates who care deeply about building something that matters.
How We Support You:
- Medical: In Tandem pays 100% of the premium for employees AND 99% for all additional family members
- 401k: Up to a 4% match with immediate vesting
- Paid leave for all new parents
- Learning & Development stipend for employees
- Paid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day)
- Personal Time Off: 15 days for 0-1 years of employment , 20 days 1-3 years of employment
- Supportive and flexible working environment - work from anywhere!
Come As You Are!
In Tandem provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.