Envision Yourself At Barracuda As our new Alliance Marketing Manager, you will play a pivotal role in shaping and delivering strategic marketing initiatives with our key technology and channel ...
Quick apply
Envision Yourself At Barracuda As our new Alliance Marketing Manager, you will play a pivotal role in shaping and delivering strategic marketing initiatives with our key technology and channel ...
Bachelor's degree in marketing, business, information systems, digital marketing, or a related field. * 5-8 years of experience in digital marketing, marketing technology, platform administration, or ...
New
Quick apply
Bachelor's degree in marketing, business, information systems, digital marketing, or a related field. * 5-8 years of experience in digital marketing, marketing technology, platform administration, or ...
New
Marketing Analyst
Warren, MI · On-site
Bachelor's degree in Marketing, Business, or a related field. * Over 7 years of experience in ... technologies, and processes. * A keen awareness of digital trends, consumer behaviors, and emerging ...
Quick apply
Marketing Analyst
Warren, MI · On-site
Bachelor's degree in Marketing, Business, or a related field. * Over 7 years of experience in ... technologies, and processes. * A keen awareness of digital trends, consumer behaviors, and emerging ...
Alliance Marketing Manager
Ann Arbor, MI · Remote
$120K - $133K/yr
Envision Yourself At Barracuda As our new Alliance Marketing Manager, you will play a pivotal role in shaping and delivering strategic marketing initiatives with our key technology and channel ...
Alliance Marketing Manager
Ann Arbor, MI · Remote
$120K - $133K/yr
Envision Yourself At Barracuda As our new Alliance Marketing Manager, you will play a pivotal role in shaping and delivering strategic marketing initiatives with our key technology and channel ...
Marketing Director
Dearborn, MI · On-site
... technologies that facilitate such processes * Draft executive-level communications distributed internally and / or externally Employment Qualifications Education * Bachelor's degree in marketing ...
Marketing Director
Dearborn, MI · On-site
... technologies that facilitate such processes * Draft executive-level communications distributed internally and / or externally Employment Qualifications Education * Bachelor's degree in marketing ...
Marketing Director
Dearborn, MI · On-site +1
... technologies that facilitate such processes * Draft executive-level communications distributed internally and / or externally Employment Qualifications Education * Bachelor's degree in marketing ...
Marketing Director
Dearborn, MI · On-site +1
... technologies that facilitate such processes * Draft executive-level communications distributed internally and / or externally Employment Qualifications Education * Bachelor's degree in marketing ...
Marketing & Social Media Coordinator
Troy, MI · On-site
$40K - $45K/yr
The ideal candidate is comfortable with technology, social media, and digital marketing tools, and enjoys working in a fast-paced, team-oriented environment. Compensation: $40,000 - $45,000 ...
Quick apply
Marketing & Social Media Coordinator
Troy, MI · On-site
$40K - $45K/yr
The ideal candidate is comfortable with technology, social media, and digital marketing tools, and enjoys working in a fast-paced, team-oriented environment. Compensation: $40,000 - $45,000 ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
Marketing Director - AI Trainter - Remote
Detroit, MI · Remote
$45 - $65/hr
Guide the customer's team in best marketing and consulting practices to optimize campaign outcomes and business growth. * Stay up-to-date with industry trends, emerging technologies, and AI ...
Marketing Director - AI Trainter - Remote
Detroit, MI · Remote
$45 - $65/hr
Guide the customer's team in best marketing and consulting practices to optimize campaign outcomes and business growth. * Stay up-to-date with industry trends, emerging technologies, and AI ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
Marketing Operations Analyst
Warren, MI · On-site
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
Marketing Operations Analyst
Warren, MI · On-site
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
Marketing Operations Analyst
Lansing, MI · On-site
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
Marketing Operations Analyst
Lansing, MI · On-site
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... The role involves writing complex SQL to access data in our warehouse, while also building and ...
Marketing In Tech information
What is the difference between Marketing In Tech vs Content Marketing Specialist?
| Aspect | Marketing In Tech | Content Marketing Specialist |
|---|---|---|
| Required Credentials | Bachelor's in Marketing, Business, or related field; sometimes technical certifications | Bachelor's in Marketing, Communications, or related; strong writing skills |
| Work Environment | Tech companies, startups, software firms | Marketing agencies, tech companies, media firms |
| Employer & Industry Usage | Common in tech industry for product promotion | Used across industries for brand awareness and engagement |
| Search & Comparison Intent | Understanding roles in tech marketing | Exploring content creation roles in marketing |
Marketing In Tech focuses on promoting technology products and services, often requiring technical understanding. Content Marketing Specialists create engaging content to attract and retain audiences, applicable across industries. While both roles involve marketing skills, Marketing In Tech emphasizes technical product promotion, whereas Content Marketing Specialists focus on content strategy and storytelling.
What are the key skills and qualifications needed to thrive as a Marketing professional in the Tech industry, and why are they important?
To thrive as a Marketing professional in Tech, you need a solid understanding of digital marketing strategies, data analysis, and a background in marketing or related fields. Familiarity with tools such as Google Analytics, marketing automation platforms (like HubSpot or Marketo), and CRM systems is commonly required. Creative problem-solving, adaptability, and strong communication skills help professionals stand out by effectively conveying complex tech concepts to varied audiences. These skills and qualities are vital for driving brand growth and ensuring campaigns resonate in a rapidly evolving tech landscape.
What are some common challenges faced by marketing professionals in the tech industry, and how can they be addressed?
Marketing in the tech industry often involves explaining complex products or services to diverse audiences, staying ahead in a rapidly evolving landscape, and differentiating offerings in a crowded market. Professionals may encounter challenges like bridging the gap between technical teams and customers, adapting to frequent product updates, and measuring campaign effectiveness with technical buyers. To address these, it's helpful to build strong cross-functional communication skills, keep up with industry trends, and utilize data-driven marketing strategies to showcase clear value propositions.
What is marketing in tech?
Marketing in tech refers to the strategies and activities used to promote technology products or services, such as software, hardware, or digital solutions. Professionals in this field work to understand target audiences, create compelling messaging, and drive demand using digital channels, events, content, and partnerships. The fast-paced nature of the tech industry means marketers must stay up-to-date with trends, adapt quickly, and often work closely with product and sales teams. Success in tech marketing relies on strong communication skills, analytical abilities, and a deep understanding of both the product and the market.
Full-time
Medical, Retirement, PTO
Posted 27 days ago
Job description
Job ID 27-0057
Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.
We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an Equal Opportunity Employer, committed to equal employment opportunity and equitable compensation regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.
Envision Yourself At Barracuda
As our new Alliance Marketing Manager, you will play a pivotal role in shaping and delivering strategic marketing initiatives with our key technology and channel partners, which could include cybersecurity vendors, RMM and PSA vendors, hyperscaler and marketplace partners, and more.
You’ll work closely with cross-functional teams to develop co-marketing programs, drive joint go-to-market campaigns, and accelerate partner engagement and pipeline.
This position is ideal for someone who thrives in a collaborative, high-growth environment and is passionate about building relationships that amplify mutual success. If you are energized by the challenge of leading joint marketing efforts and delivering measurable results, we invite you to bring your expertise and ideas to our team.
What you’ll be working on
- Build the global strategy for integrated marketing campaigns with Technology Alliance Partners.
- Develop joint go-to-market strategies and demand generation initiatives with alliance partners and oversee their implementation and execution, working closely with our field teams.
- Create alliance messaging, content, and differentiated joint value propositions.
- Build and manage strong relationships with internal stakeholders and partner teams.
- Collaborate cross-functionally to deliver impactful, data-driven co-marketing programs.
- Manage and report on global marketing budgets, KPIs, and ROI for partner marketing initiatives.
- Leverage AI and digital experiences to enhance marketing performance and engagement.
What you bring to the role
- Solid understanding of channel ecosystems and technology partner landscapes.
- Proven experience designing and executing successful co-marketing initiatives with alliance partners.
- Skilled at developing impactful joint value propositions and crafting partner-centric messaging.
- Strong analytical capabilities, including measuring campaign effectiveness and refining strategies using data insights.
- Excellent organizational and project management skills, delivering projects efficiently and on schedule.
- Exceptional interpersonal skills, fostering strong relationships with internal stakeholders and external partners.
- Adaptable and comfortable in a fast-paced, collaborative environment, able to manage shifting priorities.
- Outstanding communication and stakeholder engagement abilities.
- Self-driven, thriving in team-oriented settings and dynamic work environments.
- Nice to have - Adept in digital marketing tools, AI-powered platforms, and marketing automation systems.
What you’ll get from us
A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are many opportunities for cross training and the ability to define your next career step within Barracuda. We support employees who want to explore other areas of interest.
- Equity, in the form of non-qualified options
- High-quality health benefits
- Retirement Plan with employer match
- Career-growth opportunities
- Flexible Time Off and Paid Time Off benefits
The anticipated salary range for this role is $120,000.00 to $133,000.00. Actual compensation offered will be dependent upon the individual's skills, experience, and qualifications as they directly relate to the requirements of the position, the budget for the position, and applicable employment laws.
At Barracuda, we believe in fair and equitable compensation practices that reflect both market realities and the unique circumstances of each geographical location. We recognize that cost-of-living disparities, market conditions, and other factors can significantly impact compensation expectations in different regions. The compensation range provided in this job description is for illustrative purposes only and may not reflect the actual compensation offers for the position in your location. Final compensation will be determined based on a variety of factors including the candidates’ qualifications and experience.
#LI-Remote
About Barracuda Networks
Sourced by ZipRecruiter
Company size
1,001 - 5,000 Employees
Headquarters location
Campbell, CA, US
Year founded
2003