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Marketing Development Intern Jobs in Calgary, AB

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Marketing Development Intern information

What does a marketing development intern do?

A Marketing Development Intern supports the marketing team by assisting with research, campaign planning, content creation, and data analysis. They may help organize events, manage social media accounts, and analyze market trends to identify new opportunities. This role provides hands-on experience in the marketing field and is often designed for students or recent graduates looking to gain practical skills and industry knowledge. Interns typically work under the guidance of experienced marketing professionals and contribute to both strategic and day-to-day marketing activities.

What kinds of projects and responsibilities can a marketing development intern expect during their internship?

As a Marketing Development Intern, you can expect to work on a variety of projects such as market research, assisting with campaign planning, creating content for social media, and analyzing marketing performance data. Typically, interns collaborate closely with both marketing and sales teams, gaining firsthand experience in lead generation and customer outreach strategies. The role often involves supporting team meetings, helping with event coordination, and using tools like CRM software to track campaign effectiveness. This hands-on exposure is a great way to understand the marketing process from ideation to execution and provides valuable skills for future career advancement.

What are the key skills and qualifications needed to thrive as a marketing development intern, and why are they important?

To thrive as a Marketing Development Intern, you need a foundational understanding of marketing principles, strong analytical abilities, and coursework or a degree in marketing, business, or a related field. Familiarity with digital marketing tools, CRM systems (like HubSpot or Salesforce), and data analysis platforms is highly valuable. Strong communication, creativity, and organizational skills help you effectively collaborate with teams and contribute fresh ideas. These competencies are essential for supporting marketing campaigns, generating leads, and building a solid foundation for a future marketing career.

What is the difference between Marketing Development Intern vs Marketing Coordinator?

AspectMarketing Development InternMarketing Coordinator
Required CredentialsTypically pursuing or recent graduate in marketing, communications, or related fieldBachelor's degree in marketing, business, or related field; some experience preferred
Work EnvironmentInternship setting, often part-time or temporary, learning-focusedFull-time role, responsible for executing marketing campaigns and strategies
Employer & Industry UsageUsed in companies offering internship programs, marketing agencies, and corporate marketing teamsCommon in mid-sized to large companies, marketing agencies, and corporate teams

The main difference is that a Marketing Development Intern is an entry-level, learning-focused position often held by students or recent graduates, while a Marketing Coordinator is a full-time professional responsible for managing marketing activities. Interns gain experience and support campaigns, whereas coordinators oversee and execute marketing strategies within organizations.

What can a marketing development intern do?

A marketing development intern supports the marketing team by assisting with market research, creating content, managing social media accounts, and analyzing campaign performance. They often gain experience with marketing tools like CRM software and develop skills in communication, data analysis, and strategic planning. The role typically involves learning about industry practices and contributing to the development of marketing strategies.

What are the most commonly searched types of Marketing Development jobs in Calgary, AB?

The most popular types of Marketing Development jobs in Calgary, AB are:

PepsiCo Canada: Sales Winter 2027 Co-op

PepsiCo

Calgary, AB • On-site

Full-time

Posted 2 days ago

New


PepsiCo rating

7.5

Company rating: 7.5 out of 10

Based on 904 frontline employees who took The Breakroom Quiz

153rd of 443 rated food and drinks producers


Job description

Overview

Position: Sales Co-op/Intern

Location: Calgary, AB

Duration: 4 months

Education and Eligibility:2nd, 3rd, and 4th year students currently enrolled in a post-secondary institution 

At PepsiCo, you'll find the opportunity to grow your career, make an impact, and help shape what's next. As one of the world's leading food and beverage companies, our beloved brands—including Gatorade, Lay's, and Quaker—help create smiles with every sip and bite. Behind our products is a connected system that starts with how we source and grow ingredients alongside farmers and extends to how we make, move, and deliver products while driving positive impact for our business and communities.

What you can expect from us:

  • Competitive compensation and comprehensive benefits designed to fit your unique needs
  • A dynamic and inclusive culture that promotes you to bring your whole-self to work
  • Inspiring positive change for people and the planet with sustainability goals
  • A supportive team that will encourage your professional growth through coaching, mentorship, career conversations, and exposure to sales leadership throughout the term

Responsibilities

During your first few weeks, you will learn what it takes to develop and sustain a growing CPG business and stretch your current skills by delivering, selling and marketing our products to a set group of retailers. You will be responsible for managing our business with these customers from start to finish, including:

  • Develop relationships across our Field Sales network, receive best-in-class coaching and mentorship, and engage in career conversations with sales leaders throughout your term
  • Sell & service our customers in compliance with our Customer Marketing Agreements
  • Leverage sales forecasting tools to deliver consistent sales targets
  • Flex both your entrepreneurial muscles and your physical muscles while merchandising our iconic brands to execute advertising displays
  • Building Critical Business Skills

As you progress through your term, you will have the opportunity to apply the knowledge you gained on the frontlines. In the second half of your term, you will be responsible for leading a business project with support from the Zone Leadership Team. This may include analyzing business performance, presenting recommendations, supporting strategic initiatives, or helping the team deliver results with our most important customers. Key aspects of this assignment include:

  • Build leadership, coaching, and execution skills through frontline training
  • Support POS optimization and identify opportunities to improve in-market visibility
  • Assist with innovation launch plans and in-market sustainment
  • Use sales forecasting tools to review trends, risks, and targets
  • Prepare Area Sales reporting and highlight key business insights
  • Support Zone Leadership projects tied to execution and customer priorities
  • Analyze business performance and present sales recommendations
  • Learn PepsiCo’s OneCan approach, including GTM models, customer strategies, and brand portfolios
  • Contribute to market execution projects that strengthen retail impact
  • Take on unique projects that support team priorities and sales exposure

Qualifications
  • Completion of second or third year of a Business or related degree/program
  • Valid G or class 5 driver’s license, with a clean driving record
  • Reliable and consistent access to a personal vehicle
  • High academic achievement along with demonstrated ability to pursue other interests at the same time
  • A skilled problem solver who enjoys challenges
  • Strong oral and written communication skills and the ability to confidently interact with all levels within the organization, from front-line to executive
  • A self-starter with the ability to plan work to meet objectives, set priorities and manage work schedule
  • Successful interns may be considered for future internship experiences or full-time early career opportunities within PepsiCo

At the heart of PepsiCo are our people: professionals who bring curiosity, drive, and fresh thinking, working together to turn ideas into action. Across functions, teams, and markets, we collaborate to solve challenges, unlock new opportunities, and create meaningful impact for our consumers, customers, and communities.

No matter your role, you'll be part of a connected community where your contributions matter, your voice is heard, and your development is supported. With opportunities to grow, belong, and smile, PepsiCo offers more than a place to build your career—it offers the chance to help create what's next.

Qualifications:
  • Completion of second or third year of a Business or related degree/program
  • Valid G or class 5 driver’s license, with a clean driving record
  • Reliable and consistent access to a personal vehicle
  • High academic achievement along with demonstrated ability to pursue other interests at the same time
  • A skilled problem solver who enjoys challenges
  • Strong oral and written communication skills and the ability to confidently interact with all levels within the organization, from front-line to executive
  • A self-starter with the ability to plan work to meet objectives, set priorities and manage work schedule
  • Successful interns may be considered for future internship experiences or full-time early career opportunities within PepsiCo

At the heart of PepsiCo are our people: professionals who bring curiosity, drive, and fresh thinking, working together to turn ideas into action. Across functions, teams, and markets, we collaborate to solve challenges, unlock new opportunities, and create meaningful impact for our consumers, customers, and communities.

No matter your role, you'll be part of a connected community where your contributions matter, your voice is heard, and your development is supported. With opportunities to grow, belong, and smile, PepsiCo offers more than a place to build your career—it offers the chance to help create what's next.

Education:UNAVAILABLEEmployment Type: FULL_TIME

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About PepsiCo

Sourced by ZipRecruiter

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Purchase, NY, US

Year founded

1965