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M2S Group

Marketing Communication Manager

Appleton, WI · On-site

The Marketing Communications Manager's mission is to develop and implement comprehensive promotional and communication strategies that enhance company and brand awareness, drive demand, and foster ...

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How much do marketing and communication manager jobs pay per year?

As of Jul 6, 2026, the average yearly pay for marketing and communication manager in the United States is $75,748.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $87,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Marketing and Communication Manager, and why are they important?

To thrive as a Marketing and Communication Manager, you need expertise in strategic marketing, brand management, and effective communication, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and CRM systems is highly valuable, and certifications such as HubSpot or Google Ads can be advantageous. Exceptional leadership, creativity, and interpersonal skills help you inspire teams and craft compelling messages that resonate with diverse audiences. These skills ensure successful campaign execution, cohesive brand messaging, and strong organizational growth in a competitive market.

How does a Marketing and Communication Manager typically collaborate with other departments within an organization?

A Marketing and Communication Manager regularly works cross-functionally, partnering with departments such as sales, product development, and customer service to align messaging and campaigns with broader business goals. This collaboration ensures that marketing strategies are informed by insights from various teams and that communication efforts support company-wide objectives. Effective teamwork and frequent communication are essential, as the manager often coordinates launch plans, gathers feedback, and adjusts campaigns based on the needs and input of other stakeholders.

What does a marketing and communications manager do?

A marketing and communications manager develops and implements strategies to promote a company's brand, products, or services. They oversee advertising, public relations, content creation, and internal communications, often using tools like social media and analytics to measure effectiveness. Strong communication skills and knowledge of marketing channels are essential for this role.

What does a Marketing and Communication Manager do?

A Marketing and Communication Manager is responsible for developing and implementing strategies to promote a company's brand, products, or services. They oversee marketing campaigns, manage public relations efforts, and ensure that all communications are consistent with the company's goals. Additionally, they analyze market trends, work with various teams to create promotional materials, and often handle media relations. Their role is essential in shaping a positive image of the organization and increasing its visibility in the market.

What is the highest paid position in marketing?

The highest paid position in marketing is typically a Chief Marketing Officer (CMO), who oversees overall marketing strategy and often has extensive experience and leadership skills. CMOs in large organizations can earn high salaries, especially when combined with bonuses and stock options.

Which pays more, PR or marketing?

For a Marketing and Communication Manager, salaries for marketing roles tend to be higher on average than those for public relations positions, especially at senior levels. Marketing managers often oversee broader campaigns and may require skills in data analysis and digital tools, which can influence compensation. However, pay varies based on industry, location, experience, and company size.

What can I do with a marketing and communications degree?

A marketing and communications degree prepares individuals for roles such as Marketing and Communications Manager, where they develop strategies, manage campaigns, and utilize tools like social media and analytics software. Graduates can work in advertising, public relations, brand management, content creation, and digital marketing across various industries.
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What cities are hiring for Marketing And Communication Manager jobs? Cities with the most Marketing And Communication Manager job openings:
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What states have the most Marketing And Communication Manager jobs? States with the most job openings for Marketing And Communication Manager jobs include:
Marketing And Communication Manager jobs near you
Infographic showing various Marketing And Communication Manager job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 73% Full Time, 21% Part Time, 1% Temporary, and 4% Contract. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution, with an average salary of $75,748 per year, or $36.4 per hour.
Marketing Communication Manager

Marketing Communication Manager

Nekoosa Coated Products, LLC

Appleton, WI

Full-time

Posted 21 days ago

Be an early applicant

Job description

The Marketing Communications Manager’s mission is to develop and implement comprehensive promotional and communication strategies that enhance company and brand awareness, drive demand, and foster engagement. Additionally, the Marketing Communications Manager oversees processes, technology, and performance metrics to streamline and optimize marketing operations, ensuring efficient and effective execution of all marketing, promotional, and communication activities.

Core Business Objectives – 80%

  • Plan, oversee execution, and optimize promotional campaigns across various channels, including social media, search engines, websites, email, display, trade advertising, and content marketing. Ensure consistency in corporate (Nekoosa and M2S Group) brand voice and visuals across all channels.
  • Oversee the creation of marketing materials, including website content, advertising copy, social media posts, email blasts, and newsletters. Ensure that content is consistent with the brand's messaging and tone.
  • Manage and optimize the company’s website, digital content, and campaigns using HubSpot CMS to capture leads, automate campaigns, and track sales opportunities.
  • Track and analyze the performance of communication initiatives and campaigns. Regularly report key metrics, such as reach, engagement, and ROI to internal stakeholders.
  • Develop and manage a communications/promotions calendar. Collaborate with other departments, such as product management, product marketing, sales, and product development to ensure alignment and support for communication initiatives.
  • Oversee the execution of trade shows, webinars, and corporate events. Develop communication materials and promotional strategies for events.
  • Manage and direct all relationships with professional agencies and corporate partnerships.
  • Develop and manage the budget for marketing communication activities, ensure cost-effective resource use, and track spending.

Organizational Development – 20%

  • Coach and mentor team members, lead by example, and model behaviors that align with Nekoosa’s core values of ‘growth-focused, be authentic, win together.’
  • Achieve ‘meets or exceeds expectations’ for all objectives.

Supporting Activities

  • Product Launches & Go-To-Market Strategy – Execute on go-to-market strategies as defined by the segment managers. Lead the marketing communications and lead generation efforts for each product launch.
  • Lead Generation & Nurturing—Work with segment managers to create product-related demand-generation campaigns. Optimize digital marketing assets, such as websites, landing pages, and forms, to capture leads efficiently. Develop compelling key messages and automated workflows that nurture leads through the buyer’s journey.
  • Corporate Social Responsibility & ESG – Partner with the Sustainability Engineer and executive leadership team to communicate the company’s commitment to social and environmental responsibility. Seek necessary logo approvals for FSC® and SFI®-certifications.

*This role may also support or lead additional marketing projects as assigned.

Requirements

  • Bachelor’s degree in communications, public relations, marketing, business, or a related field is required.
  • 5-7 years of relevant experience in marketing communications or a related field.
  • Excellent verbal and written communication skills, with the ability to craft compelling messages.
  • Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, email marketing, and analytics.
  • Ability to manage multiple projects simultaneously, ensuring timely and within-budget delivery.
  • Knowledge of HubSpot, AI, social media platforms, and other marketing tools.
  • Previous experience managing a team of specialists and coordinators is preferred.

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