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How much do marketing and communication manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for marketing and communication manager in the United States is $75,748.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $87,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a marketing and communication manager?

To thrive as a Marketing and Communication Manager, you need expertise in strategic marketing, brand management, and effective communication, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and CRM systems is highly valuable, and certifications such as HubSpot or Google Ads can be advantageous. Exceptional leadership, creativity, and interpersonal skills help you inspire teams and craft compelling messages that resonate with diverse audiences. These skills ensure successful campaign execution, cohesive brand messaging, and strong organizational growth in a competitive market.

How does a marketing and communication manager typically collaborate with other departments within an organization?

A Marketing and Communication Manager regularly works cross-functionally, partnering with departments such as sales, product development, and customer service to align messaging and campaigns with broader business goals. This collaboration ensures that marketing strategies are informed by insights from various teams and that communication efforts support company-wide objectives. Effective teamwork and frequent communication are essential, as the manager often coordinates launch plans, gathers feedback, and adjusts campaigns based on the needs and input of other stakeholders.

Is a marketing and communication manager a high paying job?

A marketing and communication manager typically earns a salary above the national average for managerial roles, with pay varying based on experience, industry, and location. These roles often require strong communication skills, strategic thinking, and proficiency with marketing tools, which can influence compensation levels.

What does a marketing and communication manager do?

A Marketing and Communication Manager is responsible for developing and implementing strategies to promote a company's brand, products, or services. They oversee marketing campaigns, manage public relations efforts, and ensure that all communications are consistent with the company's goals. Additionally, they analyze market trends, work with various teams to create promotional materials, and often handle media relations. Their role is essential in shaping a positive image of the organization and increasing its visibility in the market.
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Marketing And Communication Manager jobs near you
Infographic showing various Marketing And Communication Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 17% Part Time, and 4% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $75,748 per year, or $36.4 per hour.

Marketing Communication Manager

FAMILY GUIDANCE CENTER

Montgomery, AL

Full-time

Re-posted yesterday

Job description

Position Summary

The Marketing Manager leads the agency's public presence and brand engagement strategy. This role combines strategic outreach, media relations, social media management, and event coordination to promote the agency's mission, programs, and community impact. The Marketing Manager serves as the face of the organization at public events, on local media outlets, and in community partnerships.

Key Responsibilities

Community Outreach & Media Relations

  • Represent the agency on television, radio, and other media outlets to highlight programs and initiatives.

  • Build and maintain relationships with media partners, local organizations, and community leaders.

  • Develop talking points, press releases, and key messages for public appearances and interviews.

  • Coordinate community outreach activities and identify opportunities for positive public exposure.

Social Media & Digital Communications

  • Manage and update all agency social media channels (Facebook, Instagram, X/Twitter, LinkedIn, YouTube, etc.).

  • Develop and execute monthly social media content calendars aligned with agency priorities.

  • Monitor engagement metrics and trends to improve digital reach and visibility.

  • Collaborate with program teams to ensure accurate, engaging storytelling and consistent branding.

Event Planning & Promotion

  • Lead planning and execution of all agency events (e.g., appreciation days, community fairs, fundraisers, and awareness campaigns).

  • Manage event logistics including marketing materials, invitations, decor, photography, and media coverage.

  • Ensure branding consistency across all event communications and collateral.

  • Collaborate cross-departmentally to align events with program and outreach goals.

Marketing Strategy & Brand Management

  • Develop and implement annual marketing and communications plans.

  • Ensure agency messaging is cohesive across print, web, and digital platforms.

  • Oversee the design and production of promotional materials such as brochures, flyers, and newsletters.

  • Track marketing metrics, prepare reports, and recommend improvements.

Qualifications

  • Bachelor's degree in Marketing, Communications, Public Relations, or related field.

  • 3-5 years of marketing, outreach, or communications experience (nonprofit or community-based organization preferred).

  • Strong verbal communication skills; comfortable speaking on camera and at public events.

  • Excellent writing and editing abilities for digital and print materials.

  • Experience managing multiple social media platforms and content creation tools (e.g., Canva, Hootsuite, Meta Business Suite).

  • Event planning and coordination experience required.

  • Knowledge of local media markets and community networks preferred.

Core Competencies

  • Creativity & Storytelling: Translates the agency's mission into compelling messages.

  • Public Presence: Confident, professional, and personable in media and community settings.

  • Organization & Execution: Excels at managing multiple events and campaigns simultaneously.

  • Collaboration: Works effectively across departments and with external partners.

  • Adaptability: Quickly adjusts to evolving priorities and emerging opportunities.

Physical & Work Requirements

  • Be available evenings or weekends for events or media appearances.

  • Must have reliable transportation for community outreach.

Apply