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Marketing Advertising Associate Jobs in California

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Marketing Advertising Associate information

See California salary details

$26.5K

$100.9K

$203.8K

How much do marketing advertising associate jobs pay per year?

As of Sep 5, 2026, the average yearly pay for marketing advertising associate in California is $100,915.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,500.00 and $144,200.00 per year, depending on experience, location, and employer.

What does a marketing advertising associate do?

A Marketing Advertising Associate supports the development and execution of advertising campaigns and marketing strategies. Their responsibilities often include conducting market research, coordinating with creative teams, analyzing campaign performance, and assisting with project management tasks. They help ensure advertising materials align with brand guidelines and target the right audience. Additionally, they may handle administrative tasks like scheduling and reporting, making them an essential part of the marketing team.

What are the key skills and qualifications needed to thrive as a marketing advertising associate?

To thrive as a Marketing Advertising Associate, you need a solid understanding of marketing principles, data analysis, and creative strategy, usually backed by a bachelor's degree in marketing or a related field. Familiarity with digital marketing platforms, content management systems, and analytics tools like Google Analytics or Meta Ads Manager is commonly required. Strong communication, time management, and collaboration skills help professionals excel in fast-paced, team-driven environments. These abilities are crucial for developing effective campaigns, interpreting results, and adapting to the dynamic nature of advertising.

What are some common challenges marketing advertising associates face when managing multiple campaigns simultaneously?

Marketing Advertising Associates often juggle several campaigns at once, which requires strong organizational and time management skills. Balancing deadlines, coordinating with creative teams, and managing client expectations can be challenging, especially when priorities shift rapidly. To succeed, associates must regularly communicate with team members, stay adaptable, and use project management tools to keep tasks on track. Developing these skills not only ensures campaign success but also prepares associates for more advanced roles in marketing.

What is the difference between Marketing Advertising Associate vs Marketing Coordinator?

AspectMarketing Advertising AssociateMarketing Coordinator
Required CredentialsAssociate's degree in marketing, communications, or related fieldBachelor's degree in marketing, business, or related field
Work EnvironmentOffice setting, assisting with advertising campaigns and marketing materialsOffice environment, coordinating marketing activities and campaigns
Employer & Industry UsageUsed across advertising agencies, corporate marketing departments, and media firmsCommon in corporate marketing teams, advertising agencies, and non-profits
Search & Comparison IntentOften searched by entry-level job seekers or those comparing roles in marketingCompared for roles involving campaign coordination and project management

The Marketing Advertising Associate typically handles supporting tasks in advertising campaigns, requiring an associate's degree, while the Marketing Coordinator often manages broader campaign coordination with a bachelor's degree. Both roles are vital in marketing teams, but they differ in scope and responsibilities.

How much do marketing advertising associates make?

Marketing advertising associates typically earn a median annual salary of around $50,000 to $60,000, depending on experience, location, and industry. Entry-level positions may start lower, while experienced professionals or those in larger markets can earn higher wages. Skills in digital marketing tools and certifications can also influence compensation.

Is a marketing advertising associate an entry-level job?

Yes, a marketing advertising associate is typically an entry-level position that involves supporting marketing campaigns, conducting research, and assisting with advertising strategies. It often requires basic skills in communication, familiarity with marketing tools, and a willingness to learn on the job.

What are the most commonly searched types of Marketing Advertising jobs in California?

The most popular types of Marketing Advertising jobs in California are:

What cities in California are hiring for Marketing Advertising Associate jobs?

Cities in California with the most Marketing Advertising Associate job openings:

Marketing Advertising Associate jobs near you

Performance Marketing Associate - Amazon Advertising

Zinus, Inc.

San Ramon, CA • On-site

$75 - $100/hr

Other

Posted 4 days ago

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Performance Marketing Associate - Amazon Advertising

Full Time Professional San Ramon, San Ramon, CA, US

30+ days ago Requisition ID: 1060

Salary Range: $75,000.00 To $100,000.00 Annually

Performance Marketing Specialist – Amazon Advertising

Location: San Ramon, CA (Hybrid)

Role Summary

Zinus, Inc. is seeking a data-driven Performance Marketing Associate (Amazon Ads) to join our U.S. Growth Marketing team.

This role will focus on Amazon Advertising, with primary responsibility of managing Sponsored Ads campaigns. The ideal candidate combines hands-on platform experience with translating marketplace performance data into actionable recommendations that drive profitable growth. We are looking for a marketer who can independently identify opportunities, diagnose performance challenges, evaluate tradeoffs, and proactively recommend solutions. Success in this role requires strong ownership and the ability to translate data into measurable business outcomes while responsibly managing advertising investment.

You will work closely with Growth Marketing, Sales, Merchandising, Content, and Demand Planning teams.

Key Responsibilities

  • Manage the day-to-day execution and optimization of Amazon Advertising Sponsored Ads campaigns
  • Build campaign structures that align with category priorities, category strategies, product lifecycle stages, and promotions, and business events
  • Assist with managing advertising budgets and allocating spend based on performance and business priorities.
  • Manage advertising investment across campaigns by balancing business priorities, performance objectives, and responsible budget stewardship
  • Monitor campaign performance and identify risks, trends, and growth opportunities for improvement.
  • Analyze performance across SKU, category, and portfolio levels
  • Help identify affecting performance, including media, content, promotions, pricing, and competition.
  • Build and maintain reports that connect advertising activity with sales and broader business outcomes.
  • Partner with Sales, Merchandising, Content, and Demand Planning teams to ensure advertising strategies align with business priorities
  • Design and execute tests involving bids, targeting, creative, assortment, and budget strategies
  • Stay informed about Sponsored Ads and broader retail media developments
  • Identify opportunities to improve processes, reporting, and efficiency.

Required Qualifications

  • Bachelor's Degree required; Marketing, Business, Analytics, Communications, or a related filed is preferred.
  • Two or more years of relevant experience with Amazon, Performance Marketing, Paid Media, Advertising, Retail Media, Ad Campaigns
  • Hands-on experience managing Sponsored Ads advertising campaigns in a professional or internship setting
  • Proven experience managing retail media budgets and performance goals
  • Deep understanding of Amazon marketplace advertising
  • Experience managing advertising for large product catalogs (100+ active SKUs preferred)
  • Strong analytical skills and problem-solving skills
  • Advanced Excel proficiency including pivots, lookups, filtering, and data analysis
  • Experience translating data into recommendations for business stakeholders
  • Strong written and verbal communication skills
  • Ability to manage multiple priorities and collaborate with cross-functional partners.

Preferred Qualifications

  • Experience with Skai or similar retail media management platforms
  • Experience in mattresses, furniture, home furnishings, or other large-item ecommerce categories (Amazon hardlines)
  • Familiarity with Amazon Demand Side Platform (DSP) or additional retail media networks/DSPs
  • Experience working directly with Amazon merchants, category teams, or supplier organizations
  • Understanding of Amazon’s merchandising, promotional, and marketplace ecosystem
  • Experience partnering with sales, merchandising, and ecommerce teams to drive business outcomes

Work Authorization/Security Clearance
Must be authorized to work within the US.

About Zinus

Zinus, Inc. is a growing and highly successful global eCommerce company that values and empowers an entrepreneurial spirit in all of our employees. One of America's first mattress-in-a-box brands, Zinus, Inc. has over 20+ years of experience compressing and delivering mattresses straight to your door. As makers of our products, we incorporate customer feedback into our product design and future innovations. Working at Zinus, Inc. means joining a team that is committed to the happiness of its employees and customers, striving to deliver products and experiences that invoke a little joy, every day. Come and be a part of the world’s most loved online mattress and furniture brand.

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