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Market Segment Manager Jobs in Appleton, WI (NOW HIRING)

Key Responsibilities Market Segmentation, Positioning, Insights & Pricing * Conduct segmentation ... Partner with Product Management, Commercial Pricing, and Commercial Excellence to implement value ...

Key Responsibilities Market Segmentation, Positioning, Insights & Pricing * Conduct segmentation ... Partner with Product Management, Commercial Pricing, and Commercial Excellence to implement ...

What You'll Do Market Segmentation, Positioning & Pricing * Analyze market trends, size, and ... Partner with Product Management and Pricing teams to execute value-driven actions that reduce cost ...

What You'll Do Market Segmentation, Positioning & Pricing * Analyze market trends, size, and ... Partner with Product Management and Pricing teams to execute value-driven actions that reduce cost ...

As able, mentor to and train market segment replacement and/or prepare Integrated Sales ... Meet sales plan and manage accurate rolling forecast. * Obtain and develop new opportunities in ...

Account Manager Associate I

Oshkosh, WI ยท On-site

$120K - $125K/yr

As able, mentor to and train market segment replacement and/or prepare Integrated Sales ... Meet sales plan and manage accurate rolling forecast. * Obtain and develop new opportunities in ...

... management. * Lead the development of a sustainable, commercial team approach to quoting and selling standard/core specifications across market segments. Growth Enablement * Provide the business ...

... management. * Lead the development of a sustainable, commercial team approach to quoting and selling standard/core specifications across market segments. Growth Enablement * Provide the business ...

... market segments. The Global Product Manager is expected to work closely with the Director and other members of the business unit leadership team to achieve strategic goals of the segment. The Global ...

... market segments. The Global Product Manager is expected to work closely with the Director and other members of the business unit leadership team to achieve strategic goals of the segment. The Global ...

Assistant Manager at Mr Brews Taphouse Are you looking for a dynamic work environment where your ... market over the next 8-10 years shows an increase of that segment to grow to over 16% of the total ...

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Showing results 1-20

Market Segment Manager information

See Appleton, WI salary details

$52.7K

$95.4K

$132.7K

How much do market segment manager jobs pay per year?

As of Jul 28, 2026, the average yearly pay for market segment manager in Appleton, WI is $95,443.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,100.00 and $114,200.00 per year, depending on experience, location, and employer.

What exactly do marketing managers do?

Marketing managers develop and oversee marketing strategies to promote products or services, analyze market trends, and coordinate campaigns across various channels. They often work with data analysis tools, manage budgets, and lead teams to achieve business objectives.

What is the difference between Market Segment Manager vs Product Manager?

AspectMarket Segment ManagerProduct Manager
Primary FocusTargeting specific market segments and customer groupsDeveloping and managing specific products or product lines
Required SkillsMarket research, segmentation strategies, customer insightsProduct development, lifecycle management, cross-functional coordination
Work EnvironmentMarketing teams, sales, customer insightsEngineering, design, marketing, and sales teams
Industry UsageCommon in marketing and sales departmentsCommon in product development and tech companies

While both roles involve understanding customer needs, the Market Segment Manager focuses on identifying and targeting specific market segments, whereas the Product Manager oversees the development and lifecycle of a product. Both roles require market research skills, but their core responsibilities differ in scope and focus.

What are the 5 elements of market segmentation?

The five elements of market segmentation are demographic, geographic, psychographic, behavioral, and firmographic factors. Market segment managers analyze these elements to identify target audiences and develop tailored marketing strategies, often using tools like data analysis software. Understanding these elements helps in effectively reaching specific customer groups.

What is a market segment manager?

A market segment manager is responsible for identifying, analyzing, and targeting specific customer groups within a company's market. They develop strategies to meet the needs of these segments, often using market research and data analysis tools, to drive sales and growth. This role requires strong communication skills and knowledge of industry trends.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior media planners, media directors, and advertising executives often earn $150,000 or more annually. These positions typically require extensive experience, strong negotiation skills, and proficiency with media planning tools and analytics platforms.
Infographic showing various Market Segment Manager job openings in Appleton, WI as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $95,443 per year, or $45.9 per hour.
Senior Marketing Manager

Senior Marketing Manager

Amcor plc

Oshkosh, WI โ€ข On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 9 days ago


Job description

Accelerate the possible by joining a winning Amcor team that's transforming the packaging industry and improving lives around the world.
At Amcor, we unpack possibility through our innovative and responsible packaging to provide solutions that benefit our customers, our people and our planet. More than 10,000 consumers worldwide encounter our products every second and rely on us for safe access to food, medicine and other goods. We value their trust by making safety our guiding principle. It's our core value and integral to how we do business.
Beyond this core principle, our shared values and behaviors unite us as we work together to elevate customers, shape lives and protect the future. We champion our customers and help them succeed. We play to win - adapting quickly in an everchanging world - and make smart choices to safeguard our business, our communities and the people we serve for generations to come. And we invest in our world-class team, empowering our colleagues to unpack their potential, because we believe when our people grow, so does our business.
To learn more about playing for Team Amcor, visit www.amcor.com I LinkedIn I Glassdoor I Facebook I YouTube
Job Description
As a Senior Marketing Manager, you'll play a critical role in shaping our strategic direction and establishing leadership across priority vertical market segments. This individual develops and drives segment strategies that fuel revenue growth, expand profitability, and position our business as the preferred partner for customers. This role collaborates across Sales, Pricing, Product Management, R&D, and Business Unit leadership to align on priorities, identify opportunities, and execute high-impact initiatives.
You'll also leverage best practices and innovations from across Amcor's global portfolio to accelerate performance and deliver differentiated value propositions in chosen segments.
Key Responsibilities
Market Segmentation, Positioning, Insights & Pricing
  • Conduct segmentation, sizing, and detailed analysis for assigned market areas.
  • Lead competitive assessments and create strategies to win in selected verticals.
  • Own and guide the multi-generational product innovation pipeline aligned to segment needs.
  • Identify customer/segment whitespace opportunities and emerging trends.
  • Analyze market data to inform pricing strategies and value-based positioning.
  • Partner with Product Management, Commercial Pricing, and Commercial Excellence to implement value-add and margin-enhancing initiatives.
  • Coordinate commercial efforts within Plant Profit teams to align priorities and execution.

Customer Insights & Market Intelligence (B2B and B2C)
  • Lead consumer and customer insight programs to support segment entry and growth.
  • Design and execute:
    • Focus groups
    • Voice of Customer (VOC) & Voice of Segment studies
    • Ethnographic and demographic research
  • Translate consumer trends into actionable packaging strategies and innovation opportunities.
  • Collaborate with global business units to build cohesive, enterprise-wide value propositions as ONE Amcor.

Strategy Development, Market Entry & Product Launch Leadership
  • Partner with the Amcor leadership team to define go-to-market strategies that deliver compelling value propositions and drive new business.
  • Build and deepen relationships with key customers to broaden Amcor's influence and engagement.
  • Co-own (with R&D) the development and roadmap of new product platforms.
  • Collaborate across Business Units and global R&D teams to identify growth opportunities through innovation and IP transfer.
  • Lead end-to-end strategy planning for new market segment entry:
    • Annual Strategic Plan development
    • Market validation, customer pilots, and business case modeling
    • Stage-gate leadership through product and platform launches
    • Product launch roadmaps and go-to-market execution

  • Partner with Sales, R&D, Operations, and external machinery/material suppliers to support customer adoption of new packaging technologies.
  • Develop templates, frameworks, and playbooks to scale Amcor's presence in targeted segments.

What We Value
  • Curiosity and eagerness to learn
  • Proactive, self-starting mindset
  • Solid communication and storytelling abilities
  • Strategic thinking with strong analytical skills
  • Results-oriented execution
  • Relationship-building and cross-functional collaboration
  • Customer-focused problem solving
  • Solid organizational and project management capabilities

What You Bring
  • Bachelor's degree
  • Solid technical knowledge of flexible packaging.
  • Experience with new packaging materials, formats, and filling equipment.
  • Ability to motivate and influence cross-functional teams across Amcor, customers, and supplier partners.
  • Ability to quantify and articulate the value of innovative packaging solutions.
  • Proven financial acumen for building business cases, contracts, and capex justifications.
  • Deep understanding of the pharmaceutical and medical industries, including product launches and strategic marketing.
  • Great grasp of marketing fundamentals: segmentation, strategy development, product management.
  • Knowledge of packaging sustainability principles, including LCA and carbon footprint reduction.

#LI-onsite
Our Expectations
We expect our people to be guided by The Amcor Way and demonstrate our Values every day to enable the business to win. We are winning when:
  • Our people are engaged and developing as part of a high-performing Amcor team
  • Our customers grow and prosper from Amcor's quality, service, and innovation
  • Our investors benefit from Amcor's consistent growth and superior returns
  • The environment is better off because of Amcor's leadership and products

Equal Opportunity Employer/Minorities/Females/Disabled/Veterans/Sexual Orientation/Gender Identity
Amcor is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
If you would like more information about your EEO rights as an applicant under the law, please click on the "Know Your Rights: Workplace Discrimination is Illegal" Poster. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call 224-313-7000 and let us know the nature of your request and your contact information.
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Benefits
When you join Amcor, you will have access to a comprehensive benefits and compensation package that includes:
  • Medical, dental and vision plans
  • Flexible time off, starting at 80 hours paid time per year for full-time salaried employees
  • Company-paid holidays starting at 8 days per year and may vary by location
  • Wellbeing program & Employee Assistance Program
  • Health Savings Account/Flexible Spending Account
  • Life insurance, AD&D, short-term & long-term disability, and voluntary benefits
  • Paid Parental Leave
  • Retirement Savings Plan with company match
  • Tuition Reimbursement (dependent upon approval)
  • Discretionary annual bonus program (initial eligibility dependent upon hire date)