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Market Research Jobs in Raleigh, NC (NOW HIRING)

Initio Capital

Product Strategy Analyst

Raleigh, NC · Remote

ABOUT INITIO CAPITAL Initio Capital is hiring for this role and related opportunities across consulting, finance, product, software, AI, operations, market research, and growth-focused workstreams.

Alphabe Insight Inc

Marketing Assistant

Raleigh, NC · On-site

$46K - $59K/yr

  • Medical

  • Dental

  • Vision

  • PTO

Conduct market research to identify trends and opportunities. * Prepare and distribute marketing materials, including presentations, brochures, and newsletters. * Track and analyze the performance of ...

Limitless East Marketing

Marketing Assistant

Raleigh, NC · On-site

$46K - $59K/yr

  • Medical

  • Dental

  • Vision

  • PTO

Conduct market research to identify trends and opportunities. * Prepare and distribute marketing materials, including presentations, brochures, and newsletters. * Track and analyze the performance of ...

Itron, Inc

Product Marketing Associate

Raleigh, NC

  • Medical

  • Retirement

  • PTO

A key part of this role is learning and applying AI tools and workflows to help streamline market research, competitive monitoring, customer insight gathering, and tender analysis, enabling the team ...

WalkMe

Senior Product Marketing Manager - AI

Raleigh, NC · On-site

$117K - $154K/yr

  • Medical

  • Retirement

  • PTO

Market Research: Conduct and synthesize research across the rapidly evolving agentic software market, collecting insight from competitors, customers, sellers, customer success, analysts and industry ...

WalkMe

Senior Product Marketing Manager - AI

Raleigh, NC · Hybrid

$117K - $154K/yr

Market Research: Conduct and synthesize research across the rapidly evolving agentic software market, collecting insight from competitors, customers, sellers, customer success, analysts and industry ...

WalkMe

Senior Product Marketing Manager - AI

Raleigh, NC · Hybrid

$117K - $154K/yr

  • Medical

  • Retirement

  • PTO

Market Research: Conduct and synthesize research across the rapidly evolving agentic software market, collecting insight from competitors, customers, sellers, customer success, analysts and industry ...

Dlapiper

Market & Business Intelligence Manager

Raleigh, NC · On-site +1

  • Medical

  • Dental

  • Vision

  • Retirement

Minimum Years of Experience * 8 years' progressive experience working in the business analytics, market research and/or competitive intelligence environment. Essential Job Expectations While the ...

JRG Partners

Business Development Director

Raleigh, NC · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Market Research and Analysis: Conduct market research and analysis to identify emerging trends, competitive landscapes, and growth opportunities in the construction industry. Monitor industry ...

Socket.dev

(USA) Market Fulfillment Lead

Raleigh, NC · On-site

$90 - $180/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Collaborates with stakeholders to obtain market research and data. Reviews key performance indicators and builds action plans to improve performance. Researches, evaluates, and analyzes data to ...

Cree

Staff Product Manager

Durham, NC

The candidate should also demonstrate strong P&L management, market research and competitive analysis skills. Effective communication skills are essential for success in this role. The candidate must ...

Cheez

Product Manager @ Social app startup

Raleigh, NC · On-site

See the iOS app or the Android app Responsibilities: * Assist in defining product requirements, objectives, and key results based on user needs and market research * Collaborate with the Founder/CEO, ...

Cheez

Product Manager @ Social app startup

Durham, NC · On-site

See the iOS app or the Android app Responsibilities: * Assist in defining product requirements, objectives, and key results based on user needs and market research * Collaborate with the Founder/CEO, ...

Wolfspeed, Inc.

Staff Product Manager

Durham, NC · On-site

The candidate should also demonstrate strong P&L management, market research and competitive analysis skills. Effective communication skills are essential for success in this role. The candidate must ...

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Showing results 41-60

All JobsMarket Research JobsMarket Research Jobs in Raleigh, NC

Market Research information

See Raleigh, NC salary details

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How much do market research jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for market research in Raleigh, NC is $16.36, according to ZipRecruiter salary data. Most workers in this role earn between $15.19 and $17.50 per hour, depending on experience, location, and employer.

What is market research?

Market research is the process of gathering, analyzing, and interpreting information about a market, including information about potential customers and competitors. It helps businesses understand consumer needs, preferences, and trends to make informed decisions about products, services, and marketing strategies. By conducting market research, companies can reduce risks, identify new opportunities, and improve their competitive advantage.

What is the difference between Market Research vs Market Analyst?

AspectMarket ResearchMarket Analyst
Primary FocusGathering and analyzing data on consumer preferences, market trends, and competitorsInterpreting market data to forecast trends and advise on strategic decisions
Skills & CertificationsResearch methods, data analysis, certifications like Market Research Society (MRS)Data analysis, forecasting, industry knowledge, often similar certifications
Work EnvironmentResearch firms, marketing departments, consulting agenciesFinancial institutions, consulting firms, corporate strategy teams

While both roles involve analyzing market data, Market Research primarily focuses on collecting and understanding consumer and industry information, whereas Market Analysts interpret this data to predict future trends and support strategic planning. Both roles often require similar skills and certifications, but their core responsibilities differ in scope and application.

What are some common challenges faced by professionals in market research, and how can they be addressed?

Market research professionals often encounter challenges such as gathering high-quality data, interpreting ambiguous consumer insights, and keeping up with rapidly changing market trends. To address these, researchers should leverage a mix of qualitative and quantitative methods, stay updated with industry tools and analytics platforms, and collaborate closely with stakeholders to ensure research objectives align with business goals. Regular training and open communication within project teams also help in overcoming obstacles and delivering actionable insights.

What are the key skills and qualifications needed to thrive as a market research analyst, and why are they important?

To thrive as a Market Research Analyst, you need strong analytical skills, data interpretation abilities, and often a bachelor's degree in marketing, business, statistics, or a related field. Familiarity with statistical analysis software (like SPSS or SAS), survey tools, and data visualization platforms is typically required. Standout analysts possess critical thinking, effective communication, and attention to detail to translate complex findings into actionable insights. These skills are crucial for delivering accurate market insights that inform business strategies and drive organizational growth.

Is it hard to get a job as a market research analyst?

Securing a job as a market research analyst can be competitive, often requiring a bachelor's degree in marketing, statistics, or related fields, along with strong analytical skills and proficiency with tools like Excel or SPSS. Entry-level positions are available, but advancing may require experience, certifications, or specialized knowledge in data analysis or consumer behavior.

What do you do in a market research job?

A market research job involves collecting and analyzing data about consumers, competitors, and market trends to help companies make informed business decisions. This often includes designing surveys, analyzing statistical data, and preparing reports using tools like Excel or specialized software. Strong analytical skills and attention to detail are essential in this role.

How do you become a market researcher?

To become a market researcher, typically a bachelor's degree in marketing, business, statistics, or a related field is required. Gaining skills in data analysis, research methods, and tools like Excel or SPSS is important, and some roles may prefer or require experience or certifications in market research or data analysis.

What are the most commonly searched types of Market Research jobs in Raleigh, NC?

The most popular types of Market Research jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Market Research jobs?

Cities near Raleigh, NC with the most Market Research job openings:

Market Research jobs near you
Infographic showing various Market Research job openings in Raleigh, NC as of August 2026, with employment types broken down into 83% Full Time, 14% Part Time, and 3% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $34,020 per year, or $16.4 per hour.

Product Strategy Analyst

Initio Capital

Raleigh, NC • Remote

Full-time

Posted 22 days ago

Job description

ABOUT INITIO CAPITAL

Initio Capital is hiring for this role and related opportunities across consulting, finance, product, software, AI, operations, market research, and growth-focused workstreams.

THE ROLE

As a Product Strategy Analyst, you will help identify promising markets, companies, products, operators, and investment or growth opportunities. You will turn ambiguous information into clear research, structured analysis, prioritized target lists, and practical recommendations.

This is a remote, flexible role for candidates who are analytical, commercially curious, and comfortable moving quickly across business, finance, technology, and strategy topics.

WHAT YOU MAY WORK ON
  • Research companies, markets, business models, and investment themes.
  • Build target lists, market maps, competitive scans, and opportunity pipelines.
  • Analyze data, documents, websites, interviews, and public information to form concise recommendations.
  • Support strategy, sourcing, diligence, product, growth, finance, and operations projects.
WHO THIS IS FOR

This is a strong fit for candidates interested in consulting, finance, investment research, product strategy, software, AI/data, business operations, corporate development, private markets, or entrepreneurship.

COMPENSATION

Compensation varies by project and experience. Many roles are flexible, remote, and project-based.