Market Research Manager Cpg Consumer Insight Jobs

At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that's founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.
With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada's Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.
At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.
Join us in redefining healthcare - so it doesn't just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.
**Travel to Office expectations**
For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.
For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.
Position Summary:
The Market Research Manager at PointClickCare is responsible for leading the design, implementation, and analysis of market research to uncover actionable insights that inform software product strategy, growth, and innovation. In this role, you will enhance the voice of the customer by employing both qualitative and quantitative research methods, analyzing data, and generating well-supported recommendations that align with business objectives. Additionally, you will collaborate with various teams-including product, engineering, sales, marketing, and customer success-to inform business decisions to meet market demands and regulatory trends. The Market Researcher will also coordinate with external research partners while managing multiple simultaneous product development, go-to-market, and customer experience initiatives across the organization
Key Responsibilities:

• Foster a Customer-Centric Culture: Advocate for a customer-focused approach throughout the organization by promoting the voice of the customer and enhancing primary research capabilities.
• Execute Research Projects: Assist in designing, implementing, and managing market research studies utilizing qualitative and quantitative methods, such as surveys and focus groups, to gather insights on customer needs, market trends, and competitive activity.
• Methodology Development: Contribute to the development and refinement of research methodologies and best practices to enhance the quality and effectiveness of research efforts.
• Data Collection and Analysis: Gather, organize, and analyze data from various sources, including qualitative interviews, discussions, surveys, and industry publications, using both basic and advanced tools like Excel, SPSS, or AI-based solutions.
• Reporting and Insights: Create reports, dashboards, and presentations that clearly communicate findings and actionable insights to internal teams and stakeholders, aiding in marketing and product strategy decisions.
• Presentation Skills: Deliver findings and recommendations to senior leadership and stakeholders through engaging presentations.
• Quality Assurance: Maintain data accuracy and integrity by overseeing research administration, paying close attention to detail, and properly managing confidential or regulated information.
• Support Senior Staff: Provide logistical and analytical assistance to senior research or insights managers by conducting background research, drafting survey and discussion guides, and more.
• Project Management: Oversee project timelines, document research processes, assist with scheduling, and maintain organized research files.
• Innovation and Trends: Stay updated on emerging research technologies and methodologies to innovate research practices and enhance the quality of insights.

Required Skills & Qualifications:

• 5 years hands-on experience within the market research industry, collecting and analyzing data, reporting and presenting findings within the healthcare industry
• Advanced analytical skills, including experience with statistical modeling and ability to integrate disparate data sources
• Advanced storytelling and presentation skills; ability to translate complex concepts and methodologies into easily understood language
• Expertise with Excel, PowerPoint, PowerBI, and AI solutions
• Highly motivated, results-driven person, who works effectively in a collaborative, fast-paced environment
• Bachelors or advanced degree in business, mathematics, or the sciences
• Should have understanding of conjoint, Max Diff, price elasticity, concept testing, and other such research types.
• Should have experience managing complex market research studies such as brand health and brand equity trackers

Preferred Experience:

• Has a deep understanding of the healthcare industry/sector including experience with LTPAC, Acute and/or Payer audiences.
• Previous experience working successfully in a SaaS organization
• Experience with a wide array of new product, brand, advertising and customer segmentation research methodologies

$102,000 - $114,000 a year
At PointClickCare, base salary is one of the many components that make up our total rewards package. The US base salary range for this position is $102,000 - $114,000 + bonus + benefits, non-overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all US locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process.
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PointClickCare Benefits & Perks:
Benefits starting from Day 1!
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition ... and more!
It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.
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