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Description:

Social Media & Community Manager

Full Time | Remote

Help make POLYWOOD everyone's favorite outdoor follow.

About POLYWOOD

POLYWOOD is changing what it means to own outdoor furniture. For 35 years, we've built iconic outdoor furniture from recycled HDPE lumber—designed to outlast weather, kids, and trends. We're a vertically integrated American manufacturer with a brand that's growing into something bigger: the outdoor home. As we scale into the next era of brand-led growth, we're building a marketing team that brings that story to life — with cultural relevance, creator partnerships, and earned media that earns its place.

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About the Role

POLYWOOD is seeking a creative, strategic, and community-focused Social Media & Community Manager to lead and grow our social presence across multiple brands and audiences. This role is responsible for developing and executing social media strategies, fostering meaningful connections with customers, identifying emerging trends, and creating memorable community experiences that strengthen brand loyalty and drive business growth.

You'll own the calendar, the voice, the community, and the day-to-day execution, bringing brand strategy to life in social-first formats. You'll collaborate with internal creative and brand teams and external agency partners to generate engaging content and build passionate brand communities both online and offline.

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What You'll Do

• Develop and execute social media strategies that drive brand awareness, engagement, community growth, and business objectives across POLYWOOD, Trex Furniture, our commercial program, and dealer social channels.
• Manage day-to-day content planning, publishing, and channel performance across Instagram, Facebook, TikTok, Pinterest, and emerging platforms.
• Bring brand strategy to life, partnering with our internal creative team and external agency to produce social-first assets across formats and platforms that build the brand story, not just product visibility.
• Own the social content calendar across seasonal tentpoles, product launches, brand and partner campaigns, and cultural opportunities
• Lead social listening efforts to monitor brand sentiment, customer feedback, competitor activity, and emerging conversations.
• Manage community by responding to comments, DMs, and conversations in a way that builds relationships and reflects the brand voice
• Stay ahead of trends, bringing platform shifts, format trends, and cultural moments to the team before the agency does
• Partner with Paid Media on what's working organically and worth amplifying, and with our Influencer & PR Manager on how creator content lives across our owned feeds
• Build and manage community programs that encourage brand loyalty, advocacy, and user-generated content
• Support community experiences, events, trade shows, local activations, and experiential marketing initiatives.

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What You'll Bring

• 3 to 5 years of experience managing brand social media and community programs, ideally at a consumer brand or in an agency working on consumer brand accounts
• Deep platform fluency across Instagram, Facebook, TikTok, Pinterest, YouTube, and emerging channels, with a real point of view on what makes a brand worth following on each
• Experience building and engaging brand communities, both online and through events, activations, partnerships, or experiential marketing programs
• A brand-builder mindset, you understand the difference between a post that gets likes and a feed that builds a brand, and you can make the case for both
• Strong writing chops, you can write a caption that sounds like a person, a brief that sounds like a strategist, and a DM to the CEO with the same clarity
• Comfortable with the tactical side of the role: content calendars, publishing tools, community management platforms, social listening, event coordination, and performance dashboards
• Exposure to social tools like Sprout, Later, Dash Hudson, Brandwatch, or similar platforms
• An aesthetic eye and cultural fluency, you understand visual storytelling, know what stops the scroll for both a new-to-brand and existing audience, and have a real point of view on where lifestyle culture is heading
• Strong interpersonal skills with the ability to build relationships with customers, creators, influencers, dealers, partners, and community stakeholders
• Bonus: experience in home, lifestyle, or design-adjacent categories

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Why this role matters

Brand Communications is one of four functions within POLYWOOD's Brand Marketing organization—the team responsible for building our brands into brands people talk about, not just buy products from. Social media and community are how we inspire outdoor living and create meaningful connections with customers. This role brings our brands to life through social storytelling, cultural relevance, engagement, and real-world experiences that turn customers into advocates and brands into communities people want to be part of.

If this sounds like the kind of impact you want to make, we invite you to apply.

POLYWOOD is an equal opportunity employer. POLYWOOD evaluates qualified applicants without regard to characteristics protected by federal, state, or local laws.

Requirements: