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Luxury Pr Jobs (NOW HIRING)

Equinox

Senior Director, Public Relations

New York, NY · On-site

Secure coverage across top-tier lifestyle, luxury, business, and wellness outlets, leveraging ... Manage external PR agency, setting priorities, ensuring delivery, and holding accountability for ...

Randi Rahm

Public Relations Intern

Manhattan, NY · On-site

$16.50 - $22/hr

... fashion luxury brand. We are accepting applicants for credit and non-credit internships ... Internships available: PR Intern / Production Intern / Sales Intern / Design Intern. Immediate ...

Randi Rahm

Public Relations Intern

Manhattan, NY · On-site

$16.50 - $22/hr

... fashion luxury brand. We are accepting applicants for credit and non-credit internships ... Internships available: PR Intern / Production Intern / Sales Intern / Design Intern. Immediate ...

AccorHotel

$110K - $133K/yr

... luxury resort. Nestled on the pristine white sands of Wailea's Polo Beach, this award-winning ... Public Relations & Communications: * Develop and execute integrated annual public relations and ...

FAIRMONT

... luxury resort. Nestled on the pristine white sands of Wailea's Polo Beach, this award-winning ... Public Relations & Communications: * Develop and execute integrated annual public relations and ...

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Luxury Pr information

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How much do luxury pr jobs pay per year?

As of Sep 9, 2026, the average yearly pay for luxury pr in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is a Luxury PR professional?

A Luxury PR professional specializes in managing public relations for high-end brands in industries such as fashion, jewelry, hospitality, and luxury goods. Their main role is to craft and maintain a prestigious image for their clients, ensuring that the brand is positively represented in the media and among influential audiences. This involves organizing exclusive events, liaising with luxury publications, building relationships with celebrities and influencers, and handling crisis communications. Luxury PR professionals must have a keen understanding of the luxury market, excellent communication skills, and a strong network within the industry.

What are the typical challenges faced by a Luxury PR professional when managing high-profile brand reputations?

Luxury PR professionals often navigate the challenge of maintaining brand exclusivity while maximizing positive media exposure. Balancing client expectations with the need for carefully curated messaging is crucial, especially when dealing with discerning audiences and high-net-worth individuals. Additionally, crisis management requires swift, discreet action to protect the brand's image, often under intense public scrutiny. Collaboration with marketing teams, event planners, and creative agencies is common, making strong relationship-building skills essential for success.

What are the key skills and qualifications needed to thrive as a Luxury PR professional, and why are they important?

To thrive as a Luxury PR professional, you need expertise in public relations, brand management, and media communications, often supported by a degree in communications, marketing, or a related field. Familiarity with media monitoring tools, CRM systems, and social media platforms is typically required, along with experience in high-end event planning. Exceptional interpersonal skills, creativity, and attention to detail help build strong relationships with clients and media while maintaining a luxury brand’s image. These skills are essential to craft compelling narratives, manage reputation, and drive brand desirability in a competitive luxury market.

What is the difference between Luxury Pr and Public Relations Specialist?

AspectLuxury PrPublic Relations Specialist
CredentialsDegree in Communications, Marketing, or related field; experience in luxury brandingDegree in Communications, Public Relations, or related field; relevant experience
Work EnvironmentLuxury brands, high-end events, exclusive clienteleVarious industries, corporate offices, agencies
Industry UsagePrimarily in luxury goods, fashion, and high-end servicesAcross multiple sectors including corporate, nonprofit, and consumer

Luxury PR specialists focus on promoting high-end brands and exclusive events, often working within luxury industries. Public Relations Specialists have a broader scope, working across various sectors to manage brand reputation and media relations. While both roles require strong communication skills and media expertise, Luxury PR emphasizes luxury branding and clientele, making it more specialized.

What cities are hiring for Luxury Pr jobs?

Cities with the most Luxury Pr job openings:

What states have the most Luxury Pr jobs?

States with the most job openings for Luxury Pr jobs include:

What are popular job titles related to Luxury Pr jobs?

For Luxury Pr jobs, the most frequently searched job titles are:

Luxury Pr jobs near you
Infographic showing various Luxury Pr job openings in the United States as of August 2026, with employment types broken down into 84% Full Time, 10% Part Time, and 6% Contract. Highlights an 81% Physical, and 19% Remote job distribution, with an average salary of $83,626 per year, or $40.2 per hour.

Senior Director, Public Relations

New York, NY • On-site

Equinox
See more jobs at Equinoxexternal

Full-time

Re-posted 7 days ago

Equinox rating

7.4

Company rating: 7.4 out of 10

Based on 48 frontline employees who took The Breakroom Quiz

11th of 64 rated gym and leisure clubs

Job description

Company Description
OUR STORY:
Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.
OUR CODE:
We are passionate about high performance living and we practice what we preach - investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don't settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what's new, what's now, what's next. Never following, always leading, and living ahead of the moment in fashion, culture, and consumer behavior. We aren't just a company; we're a community vested in each other's success. We value humility and a team approach at every level of the company.
If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.
Job Description
We are passionate about high-performance living and we practice what we preach - investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don't settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what's new, what's now, what's next. Never following, always leading, living ahead of the moment in fashion, culture and consumer behavior. We aren't just a company; we're a community vested in each other's success. We value humility and a team approach at every level of the company.
If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.
Job Description
Equinox is seeking a seasoned and dynamic Senior Director of Public Relations to lead the day-to-day PR function. This leader will oversee our external PR agency and be accountable for driving Equinox's earned media strategy, executive communications, and brand reputation, in close partnership with the SVP of PR & Philanthropy.
This role requires strategic acumen and hands-on execution: shaping narratives that fuel cultural relevance, cultivating top-tier media relationships, and counseling senior leadership through both opportunities and challenges. The right candidate will bring impeccable judgment, strong gravitas, and a proven record of elevating premium or lifestyle brands.
Key Responsibilities
Public Relations & Storytelling
  • Architect and lead a modern PR strategy that reinforces Equinox as the leading voice in luxury lifestyle, culture, and wellness.
  • Develop compelling earned-first narratives that differentiate Equinox and spark cultural conversation.
  • Secure coverage across top-tier lifestyle, luxury, business, and wellness outlets, leveraging strong press relationships.
  • Proactively identify and shape media opportunities, awards, speaking engagements, and cultural moments that advance the brand's reputation.
  • Partner with the executive team to shape and amplify thought leadership in high-stakes moments.

Executive & Reputation Management
  • Act as a direct advisor to senior leaders on executive visibility, positioning, and media preparedness.
  • Serve as lead partner on crisis communications, balancing speed and brand protection.
  • Collaborate with Legal on regulatory-sensitive issues to mitigate reputational risk.
  • Develop and oversee executive briefing materials - including talking points, Q&As, and media prep - to ensure senior leaders are consistently positioned with clarity and confidence.
  • Draft, edit, and review press communications - including press releases, statements, and media kits - ensuring accuracy, consistency, and brand integrity.
  • Maintain a disciplined newsroom cadence - including editorial calendar planning, embargo/briefing schedules, and timely updates to press assets and media lists.

Cross-Functional Partnership & Agency Management
  • Collaborate with the Brand & Integrated Marketing team to ensure PR amplifies campaigns, partnerships, and cultural activations - while staying focused on earned-first impact.
  • Manage external PR agency, setting priorities, ensuring delivery, and holding accountability for measurable outcomes.
  • Partner across Marketing, Legal, and People teams to ensure coordinated, enterprise-wide communications when required.

Qualifications
  • Bachelor's degree in Communications, Journalism, Public Relations, or related field; advanced degree a plus.
  • 10-15 years of PR experience with depth in luxury, lifestyle, wellness, fashion, or premium consumer sectors.
  • Proven success shaping narratives that elevated brand perception and drove earned media at scale.
  • Strong experience advising C-suite executives and founders on media engagement, executive positioning, and crisis management.
  • Deep network across lifestyle, luxury, and business media; ability to proactively drive coverage.
  • Excellent judgment, writing, and executive presence.
  • Collaborative operator comfortable in a lean model (agency-led vs. in-house team).
  • Fluency with modern PR tools, influencer dynamics, and integrated storytelling.
  • Thrives in a fast-paced, high-performance culture.

Pay Transparency: $190K - $230K + bonus
Additional Information
AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:
  • We offer competitive salary, benefits, and industry leading commission opportunities for club employees
  • Complimentary Club membership
  • Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/
All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.

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