MGP's own Branded Spirts business is growing following the 2021 acquisition of Luxco, a top spirits producer, bottler, supplier, and importer as well as the 2023 acquisition of Penelope Bourbon ...
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MGP's own Branded Spirts business is growing following the 2021 acquisition of Luxco, a top spirits producer, bottler, supplier, and importer as well as the 2023 acquisition of Penelope Bourbon ...
Luxco information
What are the key skills and qualifications needed to thrive as a Luxco employee?
To thrive as a Luxco employee, you generally need experience in the beverage or spirits industry, strong business acumen, and relevant educational qualifications such as a degree in business, marketing, or a related field. Familiarity with ERP software, inventory management systems, and industry compliance certifications like TIPS or ServSafe is commonly expected. Excellent communication, teamwork, and problem-solving abilities help individuals excel in cross-functional roles and customer interactions. These skills ensure operational efficiency, regulatory compliance, and positive brand representation in a competitive market.
What is Luxco?
Luxco is a company that produces and distributes alcoholic beverages, including spirits such as bourbon, whiskey, vodka, tequila, and liqueurs. Founded in 1958 and headquartered in St. Louis, Missouri, Luxco operates as a leading supplier in the spirits industry, serving both domestic and international markets. The company owns several well-known brands and distilleries, and in 2021, it was acquired by MGP Ingredients, further expanding its portfolio and reach. Luxco is known for its commitment to quality and innovation in the beverage sector.
What are some common challenges faced by team members working at Luxco, and how can new employees overcome them?
At Luxco, team members often juggle multiple projects simultaneously, which can make time management and prioritization challenging, especially for new employees. The fast-paced environment also requires quick adaptation to shifting priorities and collaboration across different departments, such as production, marketing, and distribution. New team members can overcome these challenges by proactively communicating with their supervisors, seeking mentorship from experienced colleagues, and staying organized using project management tools commonly adopted within the company. Embracing the company's open feedback culture will also help new employees integrate smoothly and grow professionally.
What is a Luxco job?
A Luxco job typically refers to a position at Luxco, a company known for producing and distributing alcoholic beverages. Jobs at Luxco can range from production and quality control to sales, marketing, and corporate roles. Employees may work in distilleries, bottling facilities, or offices, depending on their job function. Luxco offers career opportunities in various fields within the beverage industry, often with a focus on spirits and brand development.
What is the difference between Luxco vs Beverage Sales Representative?
| Aspect | Luxco | Beverage Sales Representative |
|---|---|---|
| Required Credentials | High school diploma or equivalent; some roles may prefer sales or marketing experience | High school diploma; sales experience often preferred; knowledge of beverages beneficial |
| Work Environment | Office settings, distribution centers, retail locations | On-the-road, visiting retail stores, bars, and restaurants |
| Industry Usage | Alcohol beverage manufacturing and distribution | Sales and promotion of beverages, including alcohol products |
Luxco is a beverage manufacturer focusing on producing and distributing spirits, while a Beverage Sales Representative primarily promotes and sells these products to retailers and establishments. Both roles often require similar credentials and operate within the alcohol industry, but Luxco employees may be involved in production, whereas sales reps focus on client relationships and sales growth.
What cities are hiring for Luxco jobs? Cities with the most Luxco job openings:
What are the most commonly searched types of Luxco jobs? The most popular types of Luxco jobs are:
What states have the most Luxco jobs? States with the most job openings for Luxco jobs include:
What job categories do people searching Luxco jobs look for? The top searched job categories for Luxco jobs are:
Brand Manager - Penelope Bourbon (St. Louis MO or Remote)
Saint Louis, MO • On-site, Remote
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Re-posted 10 days ago
Job description
MGP Ingredients is a leading supplier of premium distilled spirits and food ingredient solutions. Its Distilling Solutions segment provides bourbons, whiskeys, ryes, gins, and vodkas to craft and multinational brands. MGP's own Branded Spirts business is growing following the 2021 acquisition of Luxco, a top spirits producer, bottler, supplier, and importer as well as the 2023 acquisition of Penelope Bourbon, known for its wide range of uniquely blended expressions. Ingredient Solutions delivers nutritional, functional wheat- and pea-based ingredients aligned with consumer trends. The company operates in locations across the Midwestern U.S., and overseas in Northern Ireland and Mexico.
*Job Description updated as of 7/21/26*
THE OPPORTUNITY:
Penelope Bourbon is one of the fastest-growing premium whiskey brands, and we're looking for a Brand Manager to help write its next chapter. Reporting to the Brand Director, the Brand Manager will provide strategic leadership for the Penelope bourbon portfolio with a strong focus on innovation/new product development.
This role will shape the trajectory of Penelope by driving P&L performance and commercial execution, while also leading the charge on what's next: new expressions, limited-time offerings, and packaging innovation that keep the brand culturally relevant and commercially strong. This role ensures all innovation initiatives are grounded in consumer insights, aligned with brand strategy, and executed against established timelines and financial targets.
We ideally want to have this person reside in St. Louis, Missouri, but are open to competitive remote candidates, as well.
WHAT YOU WILL BE DOING:
Brand Strategy & P&L Ownership
• Own full P&L of the Penelope portfolio: manage net revenue, gross margin, A&P investment, and profitability targets in partnership with the Brand Director
• Translate consumer insights, category trends, and competitive dynamics into a clear brand strategy and annual marketing plan
• Manage A&P budget allocation across programming, media, sampling, and other touchpoints to maximize ROI
• Build the business case for brand investments, balancing core equity-building activity with new growth opportunities
Innovation & New Product Development
• Own the annual NPD and LTO development calendar, managing concepts from ideation through commercialization across LTOs, aged/finished expressions, and emerging formats (e.g. RTP cocktails).
• Lead concept development (liquid brief, naming, and positioning) in close collaboration with the Brand Director, cross-functional stakeholders, and agency partners
• Translate consumer research, sensory panels, and trade feedback into sharp product and packaging decisions
• Build financial models for proposed innovation (volume, COGS, pricing architecture, margin)
• Maintain launch readiness trackers and stage-gate checkpoints to keep every innovation project on time and on budget
Reporting & Business Analytics
• Track actual vs. planned performance for launched innovations; prepare post-launch KPI trackers and identify learnings to inform future pipeline decisions
• Synthesize data from multiple sources (Nielsen/IRI, shipments/depletions, and syndicated research) into clear reporting and actionable recommendations
• Prepare and present monthly brand performance updates to the Brand Director and senior leadership
Cross-Functional Leadership & Commercial Execution
• Serve as the connective tissue across Supply Chain, Distillery, Legal/Regulatory, Finance, Sales, Operations, and external agencies to bring both core brand initiatives and NPD launches to life
• Partner with Sales and Trade Marketing to build compelling sell-in stories, trade programming, and retailer assets (POS, sell sheets, digital imagery) that drive distribution and velocity
• Manage packaging development end-to-end: structural and graphic design, internal approvals, and regulatory/label compliance
• Coordinate with production and supply chain on liquid availability, barrel inventory, and bottling timelines to ensure launches land on schedule
WHO WE ARE LOOKING FOR:
• B.A./B.S. in Marketing, Business, or a related field
• 4+ years in CPG brand management, marketing, or new product development; beverage alcohol or three-tier distribution experience strongly preferred
• Strategic and analytical thinking - ability to synthesize data across multiple sources and translate into business cases with actionable recommendations.
• Commercial acumen with prior experience owning a P&L including managing A&P budget
• Strong project management skills with ability to take initiatives from concept to execution.
• Understanding of the innovation/stage-gate process within CPG or spirits.
• Excellent cross-functional collaborator with sharp written and verbal communication skills
• Agency management experience (writing a brief, managing an agency to develop and deliver assets))
• Self-starter who thrives in a fast-paced, entrepreneurial environment. Ability to work within ambiguity and problem solve.
• Passion for spirits and enthusiasm for the Penelope brand story and portfolio
• Working knowledge of packaging development, print production, and regulatory/TTB label requirements a plus
Physical Requirements:
Type of Equipment Operated: Includes frequently used office equipment, computer software programs, manuals, books, or other written resources, Microsoft Excel, Word and Outlook, SAP, copier/printer. Office Equipment: Computer, Copier, Fax machine, project management software. If you require a reasonable accommodation in the employee selection process, please direct your inquiries to Caitlin Zbikowski, Talent Manager @ c.zbikowski@mgpi.com.
If the above speaks to you, we’re excited to learn more about you! At MGP, we know that our people are our greatest strength. With different perspectives and unique ways of thinking, our employees are as varied as our products. We believe that inclusivity strengthens the organization and champions a company culture that is evolving to reflect all of us. Culture results from our behaviors, our personal commitment, our curiosity, how we collaborate, and the ways we courageously share our perspectives and expect others to do the same. Each of us can make a difference by fostering thinking and actions that empower us to connect, belong and grow together.
Compensation is competitive and is commensurate with experience. MGP offers exceptional medical, dental, vision, short and long-term disability, life insurance, 401(k) Match and PTO.
All successful candidates for this position will be required to submit to a criminal background check and drug test.
About Mgp Ingredients
Sourced by ZipRecruiter
Industry
Food services and drinking places
Company size
201 - 500 Employees
Headquarters location
Atchison, KS, US
Year founded
1941