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Liquor Sampling Jobs in Michigan (NOW HIRING)

... liquor or package stores, grocery stores, bars, restaurants, festivals, sporting events ... Distribute enticing product samples and promotional materials to drive brand awareness and ...

Whether you're sharing samples, handling questions, or leading by example, you represent Froehlich ... liquor store, offering everything from shopping to catering. As a woman-owned business, we take ...

Whether you're sharing samples, handling questions, or leading by example, you represent Froehlich ... liquor store, offering everything from shopping to catering. As a woman-owned business, we take ...

Whether you're sharing samples, handling questions, or leading by example, you represent Froehlich ... liquor store, offering everything from shopping to catering. As a woman-owned business, we take ...

... liquor or package stores, grocery stores, bars, restaurants, festivals, sporting events ... Distribute enticing product samples and promotional materials to drive brand awareness and ...

... liquor or package stores, grocery stores, bars, restaurants, festivals, sporting events ... Distribute enticing product samples and promotional materials to drive brand awareness and ...

... liquor or package stores, grocery stores, bars, restaurants, festivals, sporting events ... Distribute enticing product samples and promotional materials to drive brand awareness and ...

... liquor or package stores, grocery stores, bars, restaurants, festivals, sporting events ... Distribute enticing product samples and promotional materials to drive brand awareness and ...

... liquor or package stores, grocery stores, bars, restaurants, festivals, sporting events ... Distribute enticing product samples and promotional materials to drive brand awareness and ...

... liquor or package stores, grocery stores, bars, restaurants, festivals, sporting events ... Distribute enticing product samples and promotional materials to drive brand awareness and ...

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Showing results 1-20

Liquor Sampling information

See Michigan salary details

$24.4K

$47.4K

$69.3K

How much do liquor sampling jobs pay per year?

As of Jul 26, 2026, the average yearly pay for liquor sampling in Michigan is $47,449.00, according to ZipRecruiter salary data. Most workers in this role earn between $31,400.00 and $60,100.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Liquor Sampler, and why are they important?

To thrive as a Liquor Sampler, you need product knowledge, a basic understanding of responsible alcohol service, and often a permit or certification depending on local regulations. Familiarity with point-of-sale (POS) systems and compliance training such as TIPS certification are commonly required. Outstanding interpersonal skills, approachability, and persuasive communication help build rapport and encourage responsible sampling. These skills ensure customer safety, regulatory compliance, and increased sales through effective product promotion.

What is the difference between Liquor Sampling vs Bartender?

AspectLiquor SamplingBartender
Required CredentialsNone or minimal; often includes knowledge of spiritsFood handler permits, bartending certifications
Work EnvironmentEvents, trade shows, retail storesBars, restaurants, clubs
Industry UsagePromoting and sampling productsServing drinks, customer service
Search & Comparison IntentUnderstanding product promotion rolesCustomer service and drink preparation

Liquor Sampling involves promoting spirits at events or retail locations, focusing on product knowledge and sampling. Bartenders prepare and serve drinks in bars or restaurants, emphasizing customer service and mixology skills. While both roles require knowledge of alcohol, Liquor Sampling is more promotional, whereas bartending is service-oriented.

What are some common challenges faced by liquor sampling brand ambassadors during in-store events?

Liquor sampling brand ambassadors often encounter challenges such as engaging hesitant customers, adhering to strict legal regulations regarding alcohol service, and managing high-traffic periods during events. They must balance promoting the product with responsible serving practices and ensure that all attendees meet age requirements. Additionally, ambassadors frequently work independently or as part of small teams, requiring strong communication and self-motivation to deliver a positive brand experience.

What Are Liquor Sampling Jobs?

Liquor sampling jobs refer either to quality assurance positions in which you sample liquor during the distillation and aging process to ensure that liquor meets quality standards, or else to a position as a sales representative for a liquor distributor or liquor company. As a sales representative, your duties are to host in-store tasting events at liquor stores to promote an alcohol brand, attend trade shows and other festivals, provide free samples and product knowledge to customers or potential customers, and answer questions related to your employer’s products.

What is liquor sampling?

Liquor sampling is a promotional activity where brands or retailers offer small, complimentary samples of alcoholic beverages to customers. The goal is to introduce people to new products, boost brand awareness, and encourage future purchases. Liquor sampling events are typically held in liquor stores, bars, or special events and are conducted by trained representatives who ensure responsible serving practices. These events are regulated by local laws and often require permits or certifications for those serving the samples.
What are the most commonly searched types of Liquor Sampling jobs in Michigan? The most popular types of Liquor Sampling jobs in Michigan are:
What are popular job titles related to Liquor Sampling jobs in Michigan? For Liquor Sampling jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Liquor Sampling jobs in Michigan look for? The top searched job categories for Liquor Sampling jobs in Michigan are:
What cities in Michigan are hiring for Liquor Sampling jobs? Cities in Michigan with the most Liquor Sampling job openings:
Infographic showing various Liquor Sampling job openings in Michigan as of July 2026, with employment types broken down into 50% Full Time, 33% Part Time, and 17% Contract. Highlights an 100% In-person job distribution, with an average salary of $47,449 per year, or $22.8 per hour.
Harvest Market Beverage Steward

Harvest Market Beverage Steward

Niemann Foods

Ann Arbor, MI • On-site

$16 - $20/hr

Other

Medical, Dental, Vision, Life, Retirement

Posted 14 hours ago


Job description

SUMMARY

The Niemann Harvest Market Beverage Steward creates points of difference from our competition by enhancing the customer shopping experience, offering recommendations for wine, food, and entertainment. Our well-trained, knowledgeable Beverage Steward helps develop and showcase Niemann Harvest Market's passion for food, and leverage their expertise to position our stores as "the store" to shop for wine, beer, and spirits. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Delivers superior guest service and ensure absolute customer satisfaction
  • Learns and uses the three E's: Engagement, Educate, Empowerment
  • Responsible for company assets including receiving, invoicing, pricing, shrink control, and inventory
  • Establishes and develops relationships with customers by educating them about wines, beers, and/or spirits.
  • Enhances the customer shopping experience by recommending/serving wines, beers and spirits, and food and beverage pairings.
  • Maintains superior customer service and increasing customer loyalty by having friendly, casual conversations with customers about wines, beers, spirits, food, and beverage pairings.
  • Develops and organizes unique customer tasting and sampling events by making the connection between beverages and cheese, meat, seafood, appetizers, entrees, and desserts.
  • Ensures the proficiency and profitability of the liquor department by executing marketing plans, monitoring/maintaining inventory levels and replenishing wines, beers, and/or spirit products throughout the day.
  • Identifies and executes merchandising and marketing programs to drive sales and profit margins.
  • Plans seasonal and major promotional operations with Store Director for out-of-department display placement.
  • Plans and organizes "selling events' each week.
  • Understands the process and procedure of wine tasting.
  • Encourages and promotes special orders (6-pack purchases and case purchases).
  • Maintains liquor department schematics, safety and sanitation.
  • Implements the liquor department's monthly/weekly liquor merchandise plan.
  • Continues to become educated on wines, beers, and/or spirits
  • Follow all Health Code guidelines
  • Follows all store and department policies and procedures
  • Follows all safety policies and procedures; is a safety role model
  • Other duties as assigned 

KEY ATTRIBUTES

  • Passion/purpose
  • Foodie/farmer
  • Thirst for knowledge/curious/inquisitive
  • People enthusiast/outgoing
  • Genuine
  • Good communicator/desire to share
  • Trendy/fun
  • Honest
  • Techie
  • Exceptional knowledge of wine, its characteristics and food pairings
  • Liquor knowledge including Mixed Drink/Mixology experience
  • Understands beer styles, types, and taste profiles
  • At least 21 years old
  • Self-Motivated
  • Organization skills/detail minded
  • High energy level
  • Adaptable

SUPERVISORY RESPONSIBILITIES

  • This position has no supervisory responsibilities 

EDUCATION and/or EXPERIENCE

  • High school diploma or general education degree (GED);
  • Or one to three months wine-related experience and/or training;
  • Or equivalent combination of education and experience. 

LANGUAGE SKILLS

  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. 
  • Ability to write reports, business correspondence, and procedure manuals. 
  • Ability to effectively present information and respond to questions from groups of managers, associates, customers, and the general public. 

MATHEMATICAL SKILLS

  • Ability to work with Supermarket math concepts such as addition, subtraction, division, multiplication, percentages, distribution, penetration and gross profit. 

CERTIFICATIONS, LICENSES, REGISTRATIONS

  • Certified Specialist of Wine (within 1 year)
  • BASSET Training
  • Food Handler's Certification as required by State Law provided at store level 

RECOMMENDED EQUIPMENT

  • Slip resistant shoes with closed toe and heel
  • Uniform per store policy
  • Pallet jack
  • Ladder
  • Stepladder
  • Associates may be required to use standard restaurant equipment including, but not limited to
  • Knives
  • Corkscrew 

PHYSICAL DEMANDS

Regularly (Over 2/3 of the time)

  • Stand
  • Walk
  • Use hands to finger, handle, or feel
  • Reach with hands and arms
  • Communicate with associates and customers
  • Lift and/or move up to 20 pounds

Frequently (Between 1/3 to 2/3 of the time)

  • Stoop
  • Kneel
  • Crouch
  • Lift and/or move up to 25 pounds           

Occasionally (Less than 1/3 of the time)

  • Climb
  • Balance
  • Crawl
  • Overhead lifting
  • Lift and/or move up to 50 pounds

Vision

  • Close
  • Distance
  • Ability to adjust focus
  • Ability to distinguish colors
  • Peripheral
  • Depth perception 

WORK ENVIRONMENT

Occasionally

  • Toxic or caustic chemicals 

Noise Level

  • Moderate 

PAY RANGE (depends on industry experience)

       $16 up to $20/hour

BENEFITS (eligibility based on full-time/part-time status)

  • Medical, Dental, and Vision Insurance
  • Flexible Spending Accounts (Medical and Dependent Care)
  • Life Insurance
  • Voluntary Benefits
  • MI Earned Sick Time (ESTA)
  • Retirement Plans
  • Employee Assistance Program



**Niemann Foods Management retains the discretion to add to or change the position requirements at any time.                                                     

**Position requirements may vary by store location