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Liquor Sampling Jobs in Michigan (NOW HIRING)

Coborn's, Inc.

Cake Decorator

Marquette, MI · On-site

$13.50 - $17.50/hr

... samples and suggestive selling, creating appealing product displays to attract guests, and ... Coborn's, Inc. also owns and operates liquor stores under the Coborn's Liquor, Cash Wise Liquor ...

Froehlich's

Sandwich Team Lead

Three Oaks, MI · On-site

$16/hr

Whether you're sharing samples, handling questions, or leading by example, you represent Froehlich ... liquor store, offering everything from shopping to catering. As a woman-owned business, we take ...

Froehlich's

Sandwich Team Lead

Three Oaks, MI · On-site

$16/hr

Whether you're sharing samples, handling questions, or leading by example, you represent Froehlich ... JOIN US AT FROEHLICH'SOver the years, we've grown into a bakery, restaurant, bar, and retail liquor ...

Froehlich's

Sandwich Team Lead

Three Oaks, MI · On-site

$16/hr

Whether you're sharing samples, handling questions, or leading by example, you represent Froehlich ... liquor store, offering everything from shopping to catering. As a woman-owned business, we take ...

Sandpiper Productions

Brand Ambassador

Lansing, MI · On-site

$30/hr

... liquor or package stores, grocery stores, bars, restaurants, festivals, sporting events ... Distribute enticing product samples and promotional materials to drive brand awareness and ...

Sandpiper Productions

Brand Ambassador

Manistee, MI

$30/hr

... liquor or package stores, grocery stores, bars, restaurants, festivals, sporting events ... Distribute enticing product samples and promotional materials to drive brand awareness and ...

Sandpiper Productions

Brand Ambassador

Cadillac, MI

$30/hr

... liquor or package stores, grocery stores, bars, restaurants, festivals, sporting events ... Distribute enticing product samples and promotional materials to drive brand awareness and ...

Sandpiper Productions

Brand Ambassador

Saginaw, MI

$30/hr

... liquor or package stores, grocery stores, bars, restaurants, festivals, sporting events ... Distribute enticing product samples and promotional materials to drive brand awareness and ...

Sandpiper Productions

Brand Ambassador

Novi, MI

$30/hr

... liquor or package stores, grocery stores, bars, restaurants, festivals, sporting events ... Distribute enticing product samples and promotional materials to drive brand awareness and ...

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Showing results 1-20

All JobsLiquor Sampling JobsLiquor Sampling Jobs in Michigan

Liquor Sampling information

See Michigan salary details

$24.4K

$47.4K

$69.3K

How much do liquor sampling jobs pay per year?

As of Sep 15, 2026, the average yearly pay for liquor sampling in Michigan is $47,449.00, according to ZipRecruiter salary data. Most workers in this role earn between $31,400.00 and $60,100.00 per year, depending on experience, location, and employer.

What is liquor sampling?

Liquor sampling is a promotional activity where brands or retailers offer small, complimentary samples of alcoholic beverages to customers. The goal is to introduce people to new products, boost brand awareness, and encourage future purchases. Liquor sampling events are typically held in liquor stores, bars, or special events and are conducted by trained representatives who ensure responsible serving practices. These events are regulated by local laws and often require permits or certifications for those serving the samples.

What are liquor sampling jobs?

Liquor sampling jobs refer either to quality assurance positions in which you sample liquor during the distillation and aging process to ensure that liquor meets quality standards, or else to a position as a sales representative for a liquor distributor or liquor company. As a sales representative, your duties are to host in-store tasting events at liquor stores to promote an alcohol brand, attend trade shows and other festivals, provide free samples and product knowledge to customers or potential customers, and answer questions related to your employer’s products.

What are the key skills and qualifications needed to thrive as a liquor sampler, and why are they important?

To thrive as a Liquor Sampler, you need product knowledge, a basic understanding of responsible alcohol service, and often a permit or certification depending on local regulations. Familiarity with point-of-sale (POS) systems and compliance training such as TIPS certification are commonly required. Outstanding interpersonal skills, approachability, and persuasive communication help build rapport and encourage responsible sampling. These skills ensure customer safety, regulatory compliance, and increased sales through effective product promotion.

What are some common challenges faced by liquor sampling brand ambassadors during in-store events?

Liquor sampling brand ambassadors often encounter challenges such as engaging hesitant customers, adhering to strict legal regulations regarding alcohol service, and managing high-traffic periods during events. They must balance promoting the product with responsible serving practices and ensure that all attendees meet age requirements. Additionally, ambassadors frequently work independently or as part of small teams, requiring strong communication and self-motivation to deliver a positive brand experience.

What is the difference between Liquor Sampling vs Bartender?

AspectLiquor SamplingBartender
Required CredentialsNone or minimal; often includes knowledge of spiritsFood handler permits, bartending certifications
Work EnvironmentEvents, trade shows, retail storesBars, restaurants, clubs
Industry UsagePromoting and sampling productsServing drinks, customer service
Search & Comparison IntentUnderstanding product promotion rolesCustomer service and drink preparation

Liquor Sampling involves promoting spirits at events or retail locations, focusing on product knowledge and sampling. Bartenders prepare and serve drinks in bars or restaurants, emphasizing customer service and mixology skills. While both roles require knowledge of alcohol, Liquor Sampling is more promotional, whereas bartending is service-oriented.

More about Liquor Sampling jobs

What cities in Michigan are hiring for Liquor Sampling jobs?

Cities in Michigan with the most Liquor Sampling job openings:

Liquor Sampling jobs near you
Infographic showing various Liquor Sampling job openings in Michigan as of September 2026, with employment types broken down into 50% Full Time, 33% Part Time, and 17% Contract. Highlights an 100% In-person job distribution, with an average salary of $47,449 per year, or $22.8 per hour.

Cake Decorator

Marquette, MI • On-site

Coborn's, Inc.
See more jobs at Coborn's, Inc.external

$13.50 - $17.50/hr

Part-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 7 days ago

Coborn's rating

5.6

Company rating: 5.6 out of 10

Based on 153 frontline employees who took The Breakroom Quiz

Job description

Overview
This position will assist our Bakery Department by creating and decorating delicious bakery products including cakes, pastries, and cookies, and ensuring bakery cases are fully stocked with fresh, appealing products. The Cake Decorator is responsible for providing continuous delivery of exceptional guest service, ensuring superior quality and freshness of bakery products, attracting guests by creating a fun and friendly atmosphere, engaging guests through freshly prepared product samples and suggestive selling, creating appealing product displays to attract guests, and understanding all health, safety and sanitation regulations. Position may perform back-up duties in the absence of the Bakery Department Manager
What's In It For Me?
Our remarkable employees are at the heart of everything we do. At Coborn's, we're committed to creating a supportive and rewarding workplace-one that offers a vibrant, team-oriented environment, ongoing career growth, and meaningful benefits. As an employee-owned company, we believe in investing in our people and their futures.
We're proud to offer a variety of benefits to both our full-time and part-time employees, including:
  • 10% employee discount on grocery items, with additional franchise-specific discounts available at company owned Ace Hardware, Caribou Coffee, Erbert and Gerbert's, and Pet Supplies Plus locations.
  • Get Paid Daily with DailyPay - for employees who would like access to their pay before payday, we offer this great benefit!
  • Paid Time Off (PTO/Vacation)
  • Paid Floating Holidays & time and a half (1 ½) paid for hours worked on a company-recognized holiday!
  • Sunday Premium Pay - an extra $1 per hour for hours worked on Sundays (some exclusions apply)
  • Paid Military Leave
  • Employee recognition programs with monetary rewards including in-store vouchers, years of service, and employee of the month
  • Employee Health & Wellness Programs, Challenges and Resources - to assist our team members in living a life of wellbeing!
  • Employee Assistance Program (EAP) - unlimited phone access to legal, financial, and work-life services and up to five free in-person counseling sessions, per situation/issue, per year
  • Access to a national discount marketplace for travel, electronics, auto/home insurance , entertainment and more!
  • Tools, resources and opportunities for career growth and development
  • 401(k) plan options - we also match up to 20% of the first 5% contributed
  • Participation in our Employee Stock Ownership Program (ESOP) - yes, we're employee-owned! Our team members benefit from the success of the company through this company-sponsored benefit!
  • Education benefits including tuition discount and scholarship programs
  • Additional Voluntary Benefits - such as vision, accident and critical illness insurances

If you're hired or promoted into a full-time position with our company, you will also be eligible for: Medical & Dental Insurance, Health Savings Account (HSA), Flexible Spending Account (FSA), Tuition Reimbursement, Adoption Reimbursement, Paid Family Caregiver Leave, as well as company-sponsored Term Life Insurance, Accidental Death & Dismemberment Insurance, and Short-Term & Long-Term Disability Insurance!
Qualifications
We believe that building a team of people with different backgrounds, beliefs, experiences and perspectives inspires fresh thinking and opens us up to new possibilities. We are an EEO/AA Employer - All qualified individuals, including minorities, females, veterans and individuals with disabilities are encouraged to apply.
Company Introduction
Are you friendly, dependable, and passionate about working with people? At Coborn's, Inc., we love serving our guests, supporting our communities, and helping our team members grow their careers. If you're looking for a place where you can build a future while making a positive impact every day, we'd love to talk to you about joining our team!
Coborn's, Inc. is a fast-growing, employee-owned grocery retailer proudly serving communities across the Midwest. Our family of grocery stores includes Coborn's, Cash Wise Foods, Marketplace Foods, Hornbacher's, Tadych's Marketplace Foods, Sullivan's Foods, and Kessler's. We offer our guests an elevated shopping experience-both in-store and online-focused on freshness, value, and convenience. Guided by our company vision to inspire happiness, healthy living, and simplicity, this principle has fueled our growth for more than 100 years and is at the heart of everything we do.
Coborn's, Inc. also owns and operates liquor stores under the Coborn's Liquor, Cash Wise Liquor, Andy's Liquor, and Captain Jack's brands. In addition, we operate fuel kiosks and convenience store locations under the Little Dukes and Coborn's Express names. Many of our grocery stores also feature full-service pharmacies to support the health and wellness of our guests. We manage a variety of other retail businesses in markets where the fit is right, including Ace Hardware, Country Floral Gifts & Greenhouse, Caribou Coffee, Dunn Brothers Coffee, Erbert and Gerbert's, Godfather's Pizza, and Pet Supplies Plus. To support our diverse retail operations, we operate our own central bakery, fresh foods commissary, and grocery warehouse and distribution center.

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