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Liquor Sales Associate Jobs in Normal, IL (NOW HIRING)

Effectively schedules associates to meet sales demands. * Maintains effective safety and security ... Executes weekly food and liquor inventories/costs at the General Manager's request and is ...

Effectively oversees/schedules associates to meet sales demands. * Maintains effective safety and ... Performs and analyzes weekly food and liquor inventories/costs. * Responsible for preparing ...

Effectively schedules associates to meet sales demands. * Maintains effective safety and security ... Executes weekly food and liquor inventories/costs at the General Manager's request and is ...

Effectively schedules associates to meet sales demands. * Maintains effective safety and security ... Executes weekly food and liquor inventories/costs at the General Manager's request and is ...

Effectively schedules associates to meet sales demands. * Maintains effective safety and security ... Executes weekly food and liquor inventories/costs at the General Manager's request and is ...

Effectively schedules associates to meet sales demands. * Maintains effective safety and security ... Executes weekly food and liquor inventories/costs at the General Manager's request and is ...

Liquor Sales Associate information

See Normal, IL salary details

$8

$17

$32

How much do liquor sales associate jobs pay per hour?

As of Jul 29, 2026, the average hourly pay for liquor sales associate in Normal, IL is $17.19, according to ZipRecruiter salary data. Most workers in this role earn between $13.17 and $17.88 per hour, depending on experience, location, and employer.

What are the main responsibilities of a Liquor Sales Associate?

A Liquor Sales Associate is responsible for assisting customers in selecting and purchasing alcoholic beverages, ensuring compliance with local laws regarding age restrictions, and providing knowledgeable recommendations. They also handle cashier duties, restock shelves, maintain inventory, and keep the sales area clean and organized. Additionally, they may help with promotional displays and answer customer questions about products, pairings, and store policies.

How do liquor reps get paid?

Liquor sales associates or representatives typically earn commissions based on the sales they generate, often supplemented by a base salary or hourly wage. Compensation structures can vary by employer and may include bonuses for meeting sales targets, with some roles requiring knowledge of sales techniques and product knowledge.

What are some common challenges a Liquor Sales Associate might face when assisting customers?

Liquor Sales Associates often encounter challenges such as verifying customer age in compliance with legal requirements, handling high customer volumes during peak hours, and providing knowledgeable recommendations from a wide selection of products. Staying updated on new inventory and understanding different customer preferences are key to offering excellent service. Additionally, maintaining a safe and organized work environment, especially in stores with heavy foot traffic, is crucial for both compliance and customer satisfaction.

What are the key skills and qualifications needed to thrive as a Liquor Sales Associate, and why are they important?

To thrive as a Liquor Sales Associate, you need a strong knowledge of alcoholic beverages, customer service skills, and often a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems and, in some regions, a responsible beverage service certification are typically required. Excellent communication, attention to detail, and the ability to remain personable under pressure are standout soft skills. These capabilities ensure compliance with laws, deliver a positive customer experience, and drive sales in a regulated retail environment.

Is being a liquor rep a good job?

A liquor sales associate role involves selling alcoholic beverages to retail outlets, requiring strong communication and sales skills. The job often includes working evenings and weekends, with opportunities for commission or bonuses based on sales performance. It can be a good option for those interested in sales and the beverage industry, but job satisfaction depends on individual preferences and company environment.

How to get hired at a liquor store?

To get hired as a liquor sales associate, applicants should have good customer service skills, a basic knowledge of alcohol products, and be at least 18 or 21 years old depending on local laws. Applying in person or online, submitting a resume, and demonstrating reliability and a positive attitude can improve chances. Some stores may require a background check or responsible beverage service certification.

What does a liquor sales rep do?

A liquor sales associate promotes and sells alcoholic beverages to retail stores, bars, and restaurants. They build relationships with clients, provide product knowledge, and may handle inventory management and order processing. Strong communication skills and knowledge of alcohol regulations are important in this role.
What are popular job titles related to Liquor Sales Associate jobs in Normal, IL? For Liquor Sales Associate jobs in Normal, IL, the most frequently searched job titles are:
What job categories do people searching Liquor Sales Associate jobs in Normal, IL look for? The top searched job categories for Liquor Sales Associate jobs in Normal, IL are:
What cities near Normal, IL are hiring for Liquor Sales Associate jobs? Cities near Normal, IL with the most Liquor Sales Associate job openings:
Infographic showing various Liquor Sales Associate job openings in Normal, IL as of July 2026, with employment types broken down into 1% As Needed, 71% Full Time, 26% Part Time, 1% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $35,749 per year, or $17.2 per hour.

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Re-posted 14 days ago


Applebee's rating

5.6

Company rating: 5.6 out of 10

Based on 736 frontline employees who took The Breakroom Quiz

60th of 87 rated restaurants


Job description

 SPECIFIC FUNCTIONS AND DUTIES 


 1. Manages Restaurant Environment 

  •  Ensures prompt friendly service according to company guidelines. 
  • Builds a culture using the Vision/Mission Statement to guide teamwork, results, integrity, passion for service, fun, balance, innovation, and being guest driven. 
  • Ensures the immediate response and correction of all verbal guest complaints by self and staff. Refers all verbal and written guest complaints to Area Director. 
  • Ensures guest contact as a priority with self and staff utilizing a target goal of 100% table visitation. 
  • Teaches and enforces alcohol awareness. Builds a positive relationship with local authorities by seeking their assistance in alcohol related issues. 
  • Maintains adequate inventory levels. 
  • Ensures product preparation and presentation uncompromisingly meeting company standards. 
  • Actively participates in the community to increase sales and enhance the awareness of Applebee's. 
  • Implements and executes all incentive contests and educates associates on promotions and new menu offerings. 
  • Effectively oversees/schedules associates to meet sales demands. 
  • Maintains effective safety and security programs according to company policy and government standards. 
  • Promotes and manages restaurant organization, cleanliness, and sanitation. 
  • Institutes preventative maintenance of building and all equipment. Immediately corrects needed repairs. 
  • Advises Area Director of any non-routine situations. 
  • Communicates with other managers daily through management log and shift change meetings. 
  • Completes all other assigned duties and responsibilities. 


 2. Manages Associate Performance 

  • Ensures quality recruitment and referrals of potential management candidates. 
  • Adheres to and promotes A.S.I. training procedures of new managers. 
  • Maintains a trained staff through effective use of employment orientation, individual training sessions, associate meetings, and implementation of company policy. 
  • Develops an environment of constant development of managers including informal monthly reviews as well as written evaluations every six months to update the managers' objectives. 
  • Assesses the effectiveness of associates, provides candid and fair feedback on a regular basis, and continuously works with associates on their areas of development. 
  • Ensures correct staffing levels utilizing guidelines for proper selection of associates. 
  • Conducts thorough Selecting Service Performers interviews. 
  • Selects new associates on the basis of competency identification, not need. 
  • Ensures exit interviews on all terminating associates. 
  • Demonstrates proper execution of training systems as outlined by the company while emphasizing the importance of training to management and associates. 
  • Ensures acceptable associate performance and documents situations that require or could lead to disciplinary or corrective action. 
  • Conducts weekly management meetings and quarterly employee meetings. 
  • Ensures compliance with company policies, practices, and procedures. Communicates all changes to all associates. 
  • Ensures timely performance One on Ones with all associates as well as written evaluations every six months. 
  • Acts as coach to all associates. 


3. Maintain Controls 

  • Ensures restaurants administrative and accounting duties are promptly and properly completed. 
  • Maintains and controls the assets of the company. 
  • Assures compliance with local, state, and federal laws, regulations, and guidelines. 
  • Ensures the restaurant is meeting or exceeding operating budgets. 
  • Manages all service contracts to ensure that routine and preventative maintenance occurs. Follows through on all work and billing. 
  • Monitors and manages capital expenditures within the restaurant. 
  • Analyzes systems and procedures with the Area Director for continual improvement of earning goals. 
  • Ensures all cash handling procedures are adhered to. 
  • Performs and analyzes weekly food and liquor inventories/costs. 
  • Responsible for preparing, overseeing, and submitting accurate daily, weekly, and monthly paperwork to the Area Director. 


4. Development 

  • Inspires cooperation and teamwork from management and associates by building a culture derived from The Bloomin' Apple Mission/Vision Statement. 
  • Is guest obsessed and promotes the team to be. 
  • Completes all assignments and duties properly and on schedule. 
  • Develops goals and action plans for personal/professional growth. 
  • Provides a role model for managers and associates. 
  • Exhibits a professional image. 


BENEFITS

  • Manager meals - free
  • Closed Christmas and Thanksgiving
  • Health Ins
  • 401K
  • Vacations
  • Personal Days
  • Flexible work schedule
  • Vision insurance
  • Dental insurance
  • Life insurance
  • Short Term Disability
  • Online Universities
  • College Scholarships



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