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AWS Global Hospitality is seeking an experienced and results-driven F1 Program Manager to lead the planning, execution, and optimization of AWS's Formula 1 hospitality events across North America (NAMER) while providing strategic guidance and operational support for F1 field-led events globally. This role is central to maximizing the business impact of AWS's F1 sponsorship through world-class customer-facing experiences that accelerate pipeline, deepen executive relationships, and drive measurable ROI.
The ideal candidate will serve as the primary owner of the NAMER F1 event portfolio and act as a trusted partner to field marketing teams worldwide, ensuring consistency, quality, and business alignment across all F1 activations. You will also contribute to the global strategic direction of the F1 Program and play a key role in stakeholder management across AWS business units and leadership.
Key job responsibilities
Strategic Planning: Own the end-to-end planning and execution of all F1 hospitality events in the NAMER region, including race weekends, customer experiences, and ancillary activations (e.g., Miami Grand Prix, Las Vegas Grand Prix, Canadian Grand Prix, and any future North America races).
Demand Generation: Partner with Sales, Business Development, and Account teams to develop and execute demand generation strategies that drive high-value customer and prospect attendance. Define nomination criteria, manage invitation workflows, and ensure optimal guest list composition aligned with business priorities.
On-Site Execution: Lead all on-site logistics and experience delivery, including venue management, hospitality operations, agenda programming, speaker coordination, branding, and VIP experiences. Ensure flawless execution that reflects the AWS brand standard.
Business Results & ROI: Define and track key performance indicators (KPIs) for each NAMER event, including pipeline influence, opportunity acceleration, executive engagement, and customer satisfaction. Develop post-event reporting and insights to demonstrate ROI and inform future investment decisions.
Budget Management: Own the NAMER F1 event budget, ensuring efficient allocation of resources and cost optimization while delivering premium experiences.
Vendor & Partner Management: Manage relationships with third-party vendors, agencies, venue partners, and the F1/team partnership ecosystem as it relates to NAMER activations.
About the team
The Global Executive Marketing (GEM) Hospitality team is responsible for managing AWS's portfolio of hospitality benefits through marketing partnerships with leading sports and entertainment brands. Our mission is to demonstrate the power of technology and the art of the possible through approachable use cases that are changing the way fans experience sports and entertainment.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience in brand identity and voice development
- Experience creating brand marketing content
PREFERRED QUALIFICATIONS
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- MBA
- Familiarity with the Formula 1 ecosystem, motorsport hospitality, and sports sponsorship activation's.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Mountain View - 88,700.00 - 155,200.00 USD annually
USA, CA, San Francisco - 88,700.00 - 155,200.00 USD annually
USA, NY, New York - 88,700.00 - 155,200.00 USD annually
USA, TX, Austin - 80,600.00 - 141,100.00 USD annually
USA, VA, Arlington - 80,600.00 - 141,100.00 USD annually
USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually