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Integrated Marketing Communications Intern Jobs in Rochester, NY

Proven experience developing and executing integrated marketing campaigns in a B2B environment ... Excellent communication skills with the ability to translate complex concepts into clear messaging ...

... communications, and customer engagement initiatives. This position develops enterprise marketing ... Direct integrated marketing strategies across digital, retail, wholesale, healthcare, * government ...

Marketing Tutor

Rochester, NY · Remote

$18 - $40/hr

... integrated marketing communications. Ability to explain the four Ps framework, customer journey mapping, competitive analysis, and marketing analytics while preparing students for marketing ...

You'll lead integrated marketing programs that engage priority accounts, collaborate with the ... Strong communicator and collaborator who thrives in cross-functional environments * Self-starter ...

Act as the central integrator across marketing functions to ensure all components of a campaign work together effectively * Facilitate communication and coordination between internal teams and ...

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Integrated Marketing Communications Intern information

See Rochester, NY salary details

$10

$18

$26

How much do integrated marketing communications intern jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for integrated marketing communications intern in Rochester, NY is $18.03, according to ZipRecruiter salary data. Most workers in this role earn between $14.95 and $19.66 per hour, depending on experience, location, and employer.

What does an integrated marketing communications intern do?

An Integrated Marketing Communications Intern supports the marketing team by assisting in the planning, development, and execution of marketing campaigns that use multiple channels, such as social media, email, advertising, and public relations. Their main role is to ensure that messaging is consistent and effective across all platforms. Interns may help with content creation, campaign analysis, event coordination, and market research to help the brand communicate clearly to its target audience. This role provides hands-on experience in both strategic planning and day-to-day marketing tasks, making it ideal for students interested in a marketing career.

What types of projects can an integrated marketing communications intern expect to work on during their internship?

As an Integrated Marketing Communications Intern, you can expect to be involved in a variety of projects that support brand messaging and campaign execution across multiple channels. Typical responsibilities include assisting with the coordination of marketing campaigns, drafting content for social media and email, aiding in market research, and helping to analyze campaign performance data. You'll often collaborate with cross-functional teams such as creative, digital marketing, and public relations, gaining a holistic view of how integrated campaigns are developed and executed. This hands-on experience provides valuable exposure to both the strategic and operational aspects of marketing communications.

What are the key skills and qualifications needed to thrive as an integrated marketing communications intern, and why are they important?

To thrive as an Integrated Marketing Communications Intern, you need a foundation in marketing principles, strong writing skills, and coursework or experience in communications or public relations. Familiarity with digital marketing tools (such as social media platforms, email marketing software, and analytics tools) and basic design applications like Canva or Adobe Creative Suite is often required. Creativity, attention to detail, and the ability to collaborate effectively with teams are valued soft skills in this role. These abilities are crucial for developing cohesive, engaging campaigns that align with organizational goals and maximize audience engagement.

What is the difference between Integrated Marketing Communications Intern vs Marketing Coordinator?

AspectIntegrated Marketing Communications InternMarketing Coordinator
CredentialsTypically pursuing or recent graduate in marketing, communications, or related fieldBachelor's degree in marketing, communications, or business
Work EnvironmentInternship setting, often in marketing or advertising agencies, corporate marketing departmentsFull-time role within marketing teams, managing campaigns and projects
Employer & Industry UsageUsed in internships across various industries, including advertising, media, and corporate sectorsCommonly employed in companies to coordinate marketing activities
Search & Comparison IntentPeople seeking entry-level marketing experience or internship opportunitiesIndividuals looking for a full-time role with more responsibilities in marketing

The main difference is that an Integrated Marketing Communications Intern is an entry-level internship focused on gaining experience in marketing communications, while a Marketing Coordinator is a full-time position with greater responsibilities in managing marketing campaigns and projects.

What cities near Rochester, NY are hiring for Integrated Marketing Communications Intern jobs?

Cities near Rochester, NY with the most Integrated Marketing Communications Intern job openings:

Infographic showing various Integrated Marketing Communications Intern job openings in Rochester, NY as of July 2026, with employment types broken down into 1% Internship, 89% Full Time, 8% Part Time, and 2% Contract. Highlights an 81% Physical, 3% Hybrid, and 16% Remote job distribution, with an average salary of $37,504 per year, or $18 per hour.

Director of Marketing and Communications

Seneca Park Zoo Society

Rochester, NY • On-site

$80K - $95K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 8 days ago


Job description

Job Title: Director of Marketing and Communications
Direct Supervisor: President & CEO
FLSA Status: Full-Time, Exempt
Salary Range: $80,000 - $95,000
Working Hours: Standard business hours are Monday through Friday, 8:30 a.m. to 5:00 p.m. As a senior leadership role, the Director of Marketing and Communications is expected to maintain flexibility to support evening and weekend events, early morning media opportunities, and other organizational needs as required.
Position Summary
Seneca Park Zoo Society is seeking an innovative, strategic, and results-driven Director of Marketing and Communications to help lead the organization through a historic period of growth, including the launch of a next-generation Tropics Center that will set a new standard for excellence.
This is a unique opportunity to shape and elevate the Zoo's brand, marketing, communications, and audience engagement strategies as Seneca Park Zoo expands its impact and visibility. The successful candidate will play a pivotal role in positioning the Zoo as a premier regional destination and a globally recognized leader in wildlife conservation, education, and community engagement.
Reporting directly to the President & CEO, the Director of Marketing and Communications will develop and execute integrated marketing, communications, public relations, and brand strategies that strengthen awareness, deepen audience engagement, increase visitation, and drive earned revenue. The ideal candidate combines strategic vision with data-driven decision-making and brings expertise in audience analytics, consumer insights, market research, digital marketing, and brand management. This leader will leverage data and emerging trends to identify opportunities, optimize performance, and deliver measurable results that support the Zoo's mission and long-term growth objectives.
Key Responsibilities
Leadership & Organizational Management
  • Lead, develop, and inspire the Marketing, Communications, and Membership teams to achieve organizational goals and advance the Zoo Society's mission.
  • Foster a culture of collaboration, innovation, accountability, and data-driven decision making.
  • Build and maintain strong relationships with board of trustee members, community leaders, organizations, vendors, and stakeholders to expand and diversify the Zoo's audiences and community impact.
  • Develop and facilitate a Marketing/PR committee with to include board trustees.
  • Identify and cultivate strategic partnerships that enhance the Zoo's visibility, relevance, and value throughout the region.
  • Collaborate closely with the Resource Development and Learning & Engagement teams to support fundraising campaigns, special events, donor communications, and audience engagement initiatives.
  • Serve as a strategic advisor to the President & CEO on communications, public messaging, and issues with potential external impact.
  • Demonstrate sound judgment and effective problem solving in both routine and high-profile situations, maintaining composure under pressure.
  • Champion the organization's commitment to leveraging audience insights, market research, and performance data to guide strategy and decision making.
  • Serve as the steward of the Seneca Park Zoo brand, ensuring consistency and excellence across all communications and marketing materials.
  • Support departments across the organization in creating engaging, mission-aligned, and brand-consistent experiences.
  • Manage relationships with external vendors, agencies, printers, and service providers, ensuring exceptional quality, value, and return on investment.

Marketing & Communications
  • Develop and execute a comprehensive marketing, communications, public relations, and brand strategy that advances organizational priorities and drives measurable results.
  • Development and implementation of a five-year PR strategy in alignment with the Zoo Society's Long-Range Plan
  • Lead integrated marketing campaigns that increase attendance, membership, event participation, community engagement, and revenue growth.
  • Oversee the development of compelling content and communications across print, digital, social media, web, email, video, and other channels.
  • Direct the creation and execution of the Zoo-wide marketing plan, leveraging owned, earned, paid, and shared media to strengthen brand awareness and audience engagement.
  • Expand the Zoo's reach by identifying and engaging new and diverse audiences throughout the region and beyond.
  • Guide media relations strategy and cultivate strong relationships with local, regional, and national media outlets.
  • Elevate the visibility and reputation of Seneca Park Zoo Society through proactive storytelling, thought leadership, and strategic public relations efforts.
  • Ensure timely and effective communication with internal and external stakeholders regarding organizational priorities, initiatives, conservation efforts, programs, and achievements.

Membership Strategy & Growth
  • Provide strategic leadership for membership acquisition, retention, engagement, and stewardship efforts.
  • Enhance the overall member experience and ensure membership considerations are integrated into programs, events, exhibits, and educational offerings.
  • Partners across departments position membership as a key component of visitor engagement and organizational sustainability.
  • Meet or exceed annual membership growth and revenue targets.

Strategic Partnership with Monroe County
  • Maintain a highly collaborative and productive partnership with Monroe County leadership and communications teams.
  • In partnership with County Communications, oversee crisis communication planning, preparedness, and response.
  • Collaborate with County partners to strengthen community, governmental, and neighborhood relationships through proactive engagement and communication strategies.

Analytics, Research & Evaluation
  • Establish and monitor key performance indicators (KPIs) for marketing, communications, membership, and audience engagement efforts.
  • Evaluate the effectiveness of campaigns, programs, and initiatives and use insights to continuously improve performance and return on investment.
  • Lead the development and application of audience, market, and consumer research to inform organizational decision making and strategic planning.
  • Partner with the Director of Program Evaluation and Audience Research to assess mission impact, audience engagement, visitor satisfaction, and revenue outcomes.

Supervisory Responsibilities
The Director of Marketing and Communications provides leadership, coaching, performance management, and professional development for the following positions:
  • Membership Manager
  • Communications Coordinator
  • Visual Designer
  • Office Assistant and Reception Team

Required Qualifications
  • Bachelor's degree in marketing, Communications, Public Relations, Business, or a related field.
  • Eight (8) or more years of progressively responsible experience in marketing, communications, public relations, membership, or audience development.
  • Minimum of three (3) years of experience leading and developing high-performing teams.
  • Demonstrated success developing and executing integrated marketing and communications strategies that drive measurable business results.
  • Experience managing budgets, allocating resources, and evaluating return on investment.
  • Proven ability to build collaborative relationships with boards, volunteers, executives, community leaders, and external partners.
  • Strong track record of leading, motivating, coaching, and holding staff accountable for achieving goals.
  • Experience managing media relations, public relations initiatives, and crisis communications.
  • Exceptional written, verbal, presentation, and interpersonal communication skills.
  • Strong analytical and project management skills, with the ability to manage multiple priorities and deadlines simultaneously.
  • Demonstrated ability to make data-informed decisions and leverage audience insights to improve outcomes.

Preferred Qualifications
  • Experience using Marketing Cloud
  • Salesforce experience
  • Experience working for non-profit organization a plus.

Salary and Benefits: This is a full-time, exempt position. Annual salary range is $80,000 - $95,000 commensurate with experience. Some of the benefits available include health insurance plans, HSA, FSA, life insurance, long term disability insurance, dental, vision, 403B retirement plan, holiday, personal, birthday, and sick time benefits.
Seneca Park Zoo Society is an Equal Opportunity Employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.