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Instagram Creators Jobs (NOW HIRING)

Polymarket

Creator Partnerships Manager

New York, NY · On-site

About the Role You'll manage a small roster of massive YouTube and Instagram creators, each producing multiple deliverables per month. That means briefing creators, tracking every video through ...

Sawhorse Productions

Talent Producer

Los Angeles, CA · On-site

$133K - $135K/yr

You will help bring the right YouTube, TikTok, and Instagram creators onto the right projects, working closely with production, creative, post-production, and client teams to execute talent ...

Socket.dev

Talent Producer

Los Angeles, CA · On-site

You will help bring the right YouTube, TikTok, and Instagram creators onto the right projects, working closely with production, creative, post-production, and client teams to execute talent ...

Sawhorse Productions

Talent Producer

Los Angeles, CA · On-site

$133K - $135K/yr

You will help bring the right YouTube, TikTok, and Instagram creators onto the right projects, working closely with production, creative, post-production, and client teams to execute talent ...

Sawhorse Productions

Talent Producer

Los Angeles, CA · On-site

You will help bring the right YouTube, TikTok, and Instagram creators onto the right projects, working closely with production, creative, post-production, and client teams to execute talent ...

Sawhorse Productions

Talent Producer

Los Angeles, CA · On-site

$133K - $135K/yr

You will help bring the right YouTube, TikTok, and Instagram creators onto the right projects, working closely with production, creative, post-production, and client teams to execute talent ...

Instagram

Product Designer, Shop Everything

$201K/yr

Instagram is seeking a Product Designer to help lead our Shop Everything effort. Shop Everything is ... On the creator side, you will empower creators to monetize their content and grow their businesses ...

Teamwass

Coordinator, Social Media, Creators

Dallas, TX · On-site

$50/hr

Manage and execute day-to-day posting across the Creators Division's social media channels (Instagram, TikTok, YouTube, X, etc.) * Develop and maintain a content calendar aligned with campaigns ...

Zingroll

UGC Creators Program

San Francisco, CA · On-site

We're looking for UGC Creators to define how Zingroll is represented across short-form social ... Create engaging UGC videos for Instagram Reels, TikTok, and YouTube Shorts * Develop creative ...

Classet

Remote Video Editor (Instagram)

$20 - $50/hr

Learn industry-leading workflows that very few creators in the world currently possess As Vora ... Edit short-form videos for Instagram and social platforms * Brainstorm and develop viral content ...

Instagram

Product Designer, Shop Everything

New York, NY · On-site

$201K/yr

Instagram is seeking a Product Designer to help lead our Shop Everything effort. Shop Everything is ... On the creator side, you will empower creators to monetize their content and grow their businesses ...

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Global Head of Marketing, Instagram-Creators-Threads

New York, NY

Instagram
Technology, Communication and Media • 10K+ employees
Learn more about Instagramexternal

$296K/yr

Full-time

Re-posted 7 days ago

Key responsibilities

  • Lead brand strategy, marketing planning, and go-to-market execution for Instagram, Threads, and Creator Marketing.

  • Shape brand evolution, competitive positioning, and drive growth with critical audiences across the portfolio.

  • Build and scale the through-creator marketing model and integrate AI into marketing strategy and operations.

Job description

Meta is looking for an experienced marketing leader with a passion for building global brands, managing complex product portfolios, and developing insights-driven marketing strategies that build affinity, engagement, and sustained growth across Instagram, Threads, and Creator Marketing.In this role, you will serve as the marketing leader across three distinct but interconnected products, each with different audiences, competitive dynamics, and growth stages. You will sit on the marketing leadership team, reporting to the Head of FOA Consumer and Creator Marketing, with a mandate to shape brand strategy, drive growth with critical audiences, architect brand campaigns and go-to-markets, and integrate AI into how the team works and markets.The ideal candidate brings foundational brand marketing depth, significant consumer technology experience, and a proven track record of leading large multi-disciplinary teams, influencing cross-functional partners at executive levels, and managing a portfolio of brands with competing priorities and distinct identities. You must have experience connecting business strategy, product strategy, and brand strategy, and translating insights into briefs that spark world-class creativity. You must have the conviction to build new models while delivering measurable impact against clear business outcomes.
Global Head of Marketing, Instagram-Creators-Threads Responsibilities:
  • Set the strategic vision across the full portfolio.
  • Lead brand strategy, marketing planning, and go-to-market execution for Instagram, Threads, and Creator Marketing.
  • Define how each brand is positioned, where they complement one another, and how to allocate resources across products at different maturity stages.
  • Shape brand evolution and competitive positioning & drive growth with critical audiences.
  • Own the marketing strategy for important audiences across the portfolio.
  • Build strategies grounded in cultural insight, data, and a deep understanding of audience dynamics across markets.
  • Build and scale the through-creator marketing model.
  • Shape Creator Marketing as a scalable marketing channel across Meta's Family of Apps, from influencer strategy and partnership programs to creator-led content that drives both brand and performance outcomes.
  • Integrate AI into marketing strategy and operations.
  • Embed AI into team workflows to drive step-change productivity gains and lead the team toward an AI-first operating model.
  • Influence product strategy and cross-functional priorities.
  • Partner with Product, Engineering, Data Science, Research, and Creative teams to inform product roadmaps, build effective go-to-market strategies, and deliver integrated marketing that connects to measurable business outcomes.
  • Build measurement frameworks and use data to drive decisions.
  • Define brand health architectures, set success metrics, build measurement systems for sustained marketing, and use data to shape investment strategy, optimize campaigns, and tell the business story to executive leadership.
  • Manage significant marketing investment.
  • Make resource allocation decisions across a multi-product portfolio, balancing short-term performance with long-term brand building, and demonstrating ROI to C-suite stakeholders.
  • Develop and lead a world-class marketing organization.
  • Lead, inspire, and grow a large, multi-disciplinary team spanning brand marketing, product marketing, creator marketing, and integrated campaigns.
  • Foster a culture of excellence, inclusion, intellectual rigor, and speed.
  • Represent the portfolio at the highest levels.
  • Present to executive leadership, including C-suite and CEO-level reviews, with clarity, conviction, and data.
  • Build influence and alignment across matrixed stakeholders.

Minimum Qualifications:
  • 12+ years of experience in brand marketing, product marketing, consumer products, and/or brand management, with brands and at companies with global scale
  • 10+years of experience with team leadership, cross-functional team leadership, or team management
  • Demonstrated track record of managing a multi-product or multi-brand portfolio with distinct brand identities and competing resource demands
  • Proven experience developing global strategy and delivering impactful marketing campaigns internationally, supported by data
  • Deep data fluency: proven experience building measurement frameworks, defining brand health metrics, and using data to shape both strategy and investment decisions
  • Experience building mass-market consumer-centric brands with demonstrated expertise in brand evolution or brand repositioning during periods of significant product or market change
  • Experience developing and executing large-scale integrated marketing campaigns (online/offline, social, digital, events), including both brand-building and acquisition marketing
  • Experience sitting on executive leadership teams, influencing company-level strategy, and presenting to C-suite and executive stakeholders
  • Experience partnering with product management, engineering, data science, research, creative, and other cross-functional teams to shape product roadmaps and drive business results
  • Experience managing significant marketing budgets and making portfolio-level resource allocation tradeoffs
  • Bachelor's Degree

Preferred Qualifications:
  • Experience leading consumer marketing for large-scale tech brands
  • Creator-economy expertise and experience marketing with and through creators
  • Incremental experience in product marketing and growth marketing
  • Experience leading marketing for products at different maturity stages simultaneously (established global brands, high-growth emerging products, brand transformations)

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$296,000/year to $356,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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