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The Manager, Paid Social Media leads the execution and optimization of Best Buy's paid social media programs across a portfolio of social media channels. This role combines hands-on channel expertise with strategic thinking, overseeing campaign execution, content publishing, community engagement, and performance analysis. The manager identifies opportunities to enhance social capabilities, drive business results, and strengthen customer engagement.
This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in Richfield, Minnesota. You can work virtually from home or another non Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.
What you'll do

• Execute and optimize paid social media campaigns, including campaign setup, audience targeting, budget management, performance monitoring, and reporting.
• Identify and evaluate new social platform capabilities, advertising formats, and emerging opportunities to advance social media performance and maturity.
• Serve as a working-level expert and partner contact for social platforms, leveraging knowledge of platform updates, beta programs, policies, and best practices.
• Translate channel performance, audience insights, and campaign results into recommendations that inform social strategy and business decisions.

Basic qualifications

• 5+ years of social media marketing, digital marketing, or advertising experience.
• 2+ years' experience with Meta, TikTok, or other social media platforms.
• 2+ years' experience executing paid social campaigns across major social platforms.
• 2+ years' experience analyzing campaign performance (i.e. CTR, CPA, CPM, ROAS) and developing actionable insights.
• 2+ years' experience collaborating with cross-functional teams and stakeholders.

Preferred qualifications

• Experience managing owned social content and community engagement.
• Experience in retail, ecommerce or retail media.
• Knowledge of social media measurement and attribution practices.
• Experience managing platform partner relationships and beta testing opportunities.
• Strong project management and communication skills.

What's in it for you
We're committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.
Our benefits include:

• Competitive pay
• Great employee discount
• Financial savings and retirement resources
• Support for your physical and mental well-being

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.
Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.
For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.
About us
As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life - in our stores, online and in customers' homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™
Best Buy is an equal opportunity employer.
Benefits
Best Buy offers a range of benefits to support your overall well-being, as outlined in the Benefits Guide. Eligibility may vary.