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Hourly App Store Optimization Jobs in Springfield, MA

Red Bull

Merchandiser (Full Time)

Northampton, MA

$16.80 - $25.20/hr

Support in-store execution, which may include building, maintaining, and optimizing displays to ... The base salary range for this position is $16.80 to $25.20/ hourly Actual salary offer may vary ...

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Hourly App Store Optimization information

What is Hourly App Store Optimization?

Hourly App Store Optimization (ASO) refers to the process of regularly updating and improving an app's listing in app stores, such as the Apple App Store or Google Play Store, on an hourly basis. This can involve tweaking keywords, updating descriptions, changing screenshots, and monitoring performance metrics to ensure the app ranks higher in search results and attracts more downloads. Hiring an ASO specialist on an hourly basis allows for flexible, ongoing optimization tailored to changes in algorithms and user behavior. This approach can lead to better visibility, increased organic downloads, and improved revenue potential for the app.

What is the difference between Hourly App Store Optimization vs App Store Optimization Specialist?

AspectHourly App Store OptimizationApp Store Optimization Specialist
CredentialsExperience in app marketing, ASO toolsSimilar credentials, often with certifications in digital marketing
Work EnvironmentFreelance or contract-based, flexible hoursFull-time or part-time in agencies or companies
Employer & IndustryStartups, app developers, marketing agenciesTech companies, app publishers, marketing firms
Search & Comparison IntentClients seeking flexible, hourly ASO servicesEmployers hiring for dedicated ASO roles

Hourly App Store Optimization involves providing ASO services on an hourly basis, often freelance or contract work, focusing on specific tasks. An App Store Optimization Specialist typically works full-time or part-time within a company or agency, with a broader scope of responsibilities. Both roles require similar skills and credentials, but differ mainly in work setting and employment structure.

What are some common challenges faced by professionals working in Hourly App Store Optimization roles?

Hourly App Store Optimization (ASO) specialists often encounter challenges such as keeping up with frequent algorithm changes on app stores and adapting strategies accordingly. Additionally, they need to balance multiple client or project expectations within tight timeframes, often requiring quick analysis and implementation of keyword, visual, and metadata updates. Collaborating closely with app developers, marketing teams, and designers is typical to ensure cohesive branding and messaging, which can require strong communication and project management skills. Staying ahead of competitors and tracking app performance metrics are also ongoing tasks that require attention to detail and adaptability.

What are the key skills and qualifications needed to thrive as an Hourly App Store Optimization (ASO) Specialist, and why are they important?

To thrive as an Hourly App Store Optimization Specialist, you need expertise in keyword research, mobile marketing strategies, and data analysis, often supported by experience with ASO tools and relevant marketing or digital certifications. Familiarity with platforms like App Annie, Sensor Tower, and analytics systems such as Google Analytics or Apple App Analytics is typically required. Strong communication, creativity, and attention to detail help you craft compelling app descriptions and collaborate with developers and designers. These skills and qualities are crucial for increasing app visibility, driving downloads, and maintaining a competitive edge in app marketplaces.
What are popular job titles related to Hourly App Store Optimization jobs in Springfield, MA? For Hourly App Store Optimization jobs in Springfield, MA, the most frequently searched job titles are:
Hourly App Store Optimization jobs near you
Merchandiser (Full Time)

Merchandiser (Full Time)

Red Bull

Northampton, MA

$16.80 - $25.20/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 20 days ago

Red Bull rating

7.7

Company rating: 7.7 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

15th of 48 rated marketing agency

Job description

Company Description

The Full-Time Merchandiser supports strong in-store execution by ensuring Red Bull products are consistently stocked, maintained, displayed, and rotated to brand standards across small and/or large format accounts. This role is responsible for servicing all customers in a professional manner while maximizing product visibility and availability at every point of sale. This is a labor-intensive role that involves regularly lifting, loading, pushing, and pulling cases, as well as frequent bending, reaching, and squatting while handling and merchandising product. The Full-Time Merchandiser (FTM) is ensuring proper level of Red Bull products is stock, maintained, displayed and rotated correctly in large and small format stores. The primary role of the Merchandiser is to effectively service all customers in a safe, productive and professional manner.

Job Description

SALES SUPPORT

Merchandise products on shelves, in displays, cold vaults and in coolers, ensuring full stock, proper rotation, and compliance with planograms and shelf schematics.

Rotate products from back stock to shelves, displays, or cold vaults, reviewing code dates at every visit.

Pull and report any dented, damaged, dirty, or expired product for removal or exchange.

Ensure all cold equipment, racks and other point of sale are current, clean, and presented in accordance with brand standards.

Maintain clean, organized backstock areas by consolidating inventory to support optimal stock levels and product freshness.

Support in-store execution, which may include building, maintaining, and optimizing displays to maximize visibility and sales.

Other duties as assigned.

COMMUNICATION

May regularly collaborate with Account Sales Manager(s) or customers to address product availability, optimize display execution, and support inventory needs.

Build and maintain positive, professional relationships with customers to support strong in-store execution.

Qualifications

A valid US Driver's License

Reliable vehicle to be used for work purposes with at least the minimum insurance coverage

Must be at least 18 years of age

Experience merchandising is a plus

Ability to lift and transport up to 25 pounds of inventory and/or advertising displays necessary

English; additional languages an advantage

Additional Information

***

The base salary range for this position is $16.80 to $25.20/ hourly

Actual salary offer may vary based on work experience.

The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

***

Red Bull Distribution Company, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law.

What Red Bull employees say

Pay

Benefits

Hours and flexibility

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