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Hourly App Store Optimization Jobs in Miami, FL (NOW HIRING)

Macy's

Director, In Store

Aventura, FL · On-site

$98K - $164K/yr

... optimizing productivity and efficiency. * Develop strategies and appropriately plan/execute ... Develop People Leader and Hourly Colleague talent. Monitor and address performance issues on a ...

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Hourly App Store Optimization information

What is hourly app store optimization?

Hourly App Store Optimization (ASO) refers to the process of regularly updating and improving an app's listing in app stores, such as the Apple App Store or Google Play Store, on an hourly basis. This can involve tweaking keywords, updating descriptions, changing screenshots, and monitoring performance metrics to ensure the app ranks higher in search results and attracts more downloads. Hiring an ASO specialist on an hourly basis allows for flexible, ongoing optimization tailored to changes in algorithms and user behavior. This approach can lead to better visibility, increased organic downloads, and improved revenue potential for the app.

What are the key skills and qualifications needed to thrive as an hourly app store optimization specialist?

To thrive as an Hourly App Store Optimization Specialist, you need expertise in keyword research, mobile marketing strategies, and data analysis, often supported by experience with ASO tools and relevant marketing or digital certifications. Familiarity with platforms like App Annie, Sensor Tower, and analytics systems such as Google Analytics or Apple App Analytics is typically required. Strong communication, creativity, and attention to detail help you craft compelling app descriptions and collaborate with developers and designers. These skills and qualities are crucial for increasing app visibility, driving downloads, and maintaining a competitive edge in app marketplaces.

What are some common challenges faced by professionals working in hourly app store optimization roles?

Hourly App Store Optimization (ASO) specialists often encounter challenges such as keeping up with frequent algorithm changes on app stores and adapting strategies accordingly. Additionally, they need to balance multiple client or project expectations within tight timeframes, often requiring quick analysis and implementation of keyword, visual, and metadata updates. Collaborating closely with app developers, marketing teams, and designers is typical to ensure cohesive branding and messaging, which can require strong communication and project management skills. Staying ahead of competitors and tracking app performance metrics are also ongoing tasks that require attention to detail and adaptability.

What is the difference between Hourly App Store Optimization vs App Store Optimization Specialist?

AspectHourly App Store OptimizationApp Store Optimization Specialist
CredentialsExperience in app marketing, ASO toolsSimilar credentials, often with certifications in digital marketing
Work EnvironmentFreelance or contract-based, flexible hoursFull-time or part-time in agencies or companies
Employer & IndustryStartups, app developers, marketing agenciesTech companies, app publishers, marketing firms
Search & Comparison IntentClients seeking flexible, hourly ASO servicesEmployers hiring for dedicated ASO roles

Hourly App Store Optimization involves providing ASO services on an hourly basis, often freelance or contract work, focusing on specific tasks. An App Store Optimization Specialist typically works full-time or part-time within a company or agency, with a broader scope of responsibilities. Both roles require similar skills and credentials, but differ mainly in work setting and employment structure.

What are the most commonly searched types of App Store Optimization jobs in Miami, FL?

The most popular types of App Store Optimization jobs in Miami, FL are:

What are popular job titles related to Hourly App Store Optimization jobs in Miami, FL?

For Hourly App Store Optimization jobs in Miami, FL, the most frequently searched job titles are:

What job categories do people searching Hourly App Store Optimization jobs in Miami, FL look for?

The top searched job categories for Hourly App Store Optimization jobs in Miami, FL are:

Hourly App Store Optimization jobs near you
Infographic showing various Hourly App Store Optimization job openings in Miami, FL as of August 2026, with employment types broken down into 1% As Needed, 58% Full Time, 37% Part Time, 1% Temporary, 2% Contract, and 1% Nights. Highlights an 97% Physical, and 3% Remote job distribution.

Director, In Store

Macy's

Aventura, FL • On-site

$98K - $164K/yr

Full-time

Medical, Retirement, PTO

Posted 7 days ago

Macy's rating

6.2

Company rating: 6.2 out of 10

Based on 865 frontline employees who took The Breakroom Quiz

8th of 21 rated department stores

Job description


Be part of an amazing story
Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.
Job Overview
As the Director, In Store, you will lead a team of People Leaders and drive strategy to achieve sales with focus on the Macy's customer. All activities related to presenting a clean, neat and organized shopping environment for our customers are under your leadership and direction. You will lead initiatives and related efforts to increase customer loyalty, while delivering on Macy's standards for customer service. With training, coaching and development, a team of People Leaders and Colleagues will grow following your leadership. Perform other duties as assigned. This role reports to and is a developmental step to Store Manager.
What You Will Do
  • Lead a team of People Leaders - Sales and Customer Experience Managers, Omni Operations Managers and Style Merchandise Managers. Coach, train, teach and develop skills and strategy to drive customer experience, selling, merchandise and operational processes.
  • Analyze Store's business in order to strategize and deliver results; implement action plans focusing on deficient business areas and highlight growth opportunities.
  • Drive and exceed sales goals by leading Macy's initiatives through coaching, feedback, and recognition, while optimizing productivity and efficiency.
  • Develop strategies and appropriately plan/execute workload on the following: pricing, signing, visual execution, merchandise execution, event execution.
  • Drive profit results by leading and planning/executing workload on the following: product movement logistics, fulfillment, and back of house activities.
  • Lead customer service culture in the store. Ensure Colleagues engage with customers and provide a friendly and easy to shop environment.
  • Review Sales, Customer Experience, and Star Rewards results and strategize action for continued improvement.
  • Drive Customer Experience KPI, such as Omni Customer Experience score and Omni demand metrics.
  • Review and utilize data to provide People Leader and Colleague recognition; develop and communicate strategies to improve results.
  • Work with Managers, Sales and Customer Experience to build the client relationship between Macy's Stylists and customers through MyClient and other customer acquisition initiatives.
  • Strategize, plan and execute events and community outreach. Ensure execution through Managers, Sales and Customer Experience.
  • Develop People Leader and Hourly Colleague talent. Monitor and address performance issues on a timely basis.
  • Conduct ongoing Talent Analysis of Colleagues and establish career progression plans for key players and positions to result in retention of best talent and turnover reduction.
  • Actively participate in the recruitment process and fill open Executive positions prioritizing internal movement, Commission, and High Level Selling areas.
  • Interview, hire, train, direct, manage, coach, develop, coordinate, evaluate, and discipline direct and indirect reports; establish strategy for work; provide insight and decision support; direct and manage team to meet or exceed performance and behavioral expectations; address complaints from and resolve problems with colleagues.
  • Ensure most effective sales floor coverage through the development of workforce solutions and lead selling initiatives throughout the store as needed.
  • Establish high level of shortage awareness and effectiveness; ensure that all policies and procedures are implemented.
  • Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
  • Perform other duties as assigned.
  • Regular, dependable attendance and punctuality.

Who You Are and Skills You Will Need
  • Candidates with a Bachelor's Degree or equivalent.
    • A minimum of 7-10 years retail management with experience developing leaders in a department or specialty store.
  • Effective written and verbal communication skills; ability to draft reports and other communications, effectively present to management and internal and external business partners, and interpret instructional documents such as safety rules, operating and maintenance instructions, and procedure manuals.
  • Basic math functions such as addition, subtraction, multiplication, and division.
  • Working knowledge of Microsoft Word, PowerPoint, Excel and Exchange.
  • Able to handle multiple tasks simultaneously.
  • Self-motivated. Excellent organizational, prioritization, and time management skills. Ability to collaborate and function as a member of a team.
  • Must possess a strong sense of urgency.
  • Must be proficient in the use of computers and RF equipment.
  • Strong interpersonal and leadership skills.
  • Highly organized, with the ability to adapt quickly to changing priorities.
  • Regularly required to sit, talk, hear, and use hands to finger, handle, and feel; frequently required to stand, walk, reach with hands and arms; occasionally required to lift and/or move up to 25 lbs., climb ladders, stoop, kneel, crouch, and crawl; requires close vision, color vision, and ability to adjust focus.
  • Ability to work a flexible schedule with retail hours, including day, evening, weekends, and/or holidays.

What We Can Offer You
Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
Some additional benefits we offer include:
  • Merchandise discounts
  • Performance-based incentives
  • Annual merit review
  • Employee Assistance Program with mental health counseling and legal/financial advice
  • Tuition reimbursement

Access the full menu of benefits offerings here.
About Us
This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.
Join us and help write the next chapter in our story - apply today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
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About Macy's

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Macy's is proudly America's Department Store. There's a reason we've been around for 160 years. Customers come to us for fashion, value and celebration. Macy's is also known for giving back to our communities. The magic of Macy's ultimately comes alive in our stores, and our store colleagues are the ones making it happen. They provide outstanding customer service, create a memorable shopping experience, and drive sales results.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

New York, NY, US

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