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Higher Ed Marketing Jobs (NOW HIRING)

Collegeboard

Director, Higher Education Initiatives

Through proactive and creative collaboration with multiple program teams and Communications and Marketing staff, you will help develop materials and resources that sustain and expand Higher Ed and ...

WeVideo

Account Executive - Higher Ed (Remote)

$90K - $120K/yr

Account Executive - Higher Ed WeVideo is the leading full-cycle video learning platform for content ... Collaborate directly with marketing, product, and customer success leadership to shape company-wide ...

WeVideo

Account Executive - Higher Ed (Remote)

$90K - $120K/yr

Account Executive - Higher Ed WeVideo is the leading full-cycle video learning platform for content ... Collaborate directly with marketing, product, and customer success leadership to shape company-wide ...

LS3P

Architect - Higher Ed

Atlanta, GA · On-site

We are currently seeking an Architect to join our Higher Education team in our Atlanta office. You ... Contribute to other design and marketing efforts undertaken by the firm * Create visual ...

Redfish Recruiting

Account Executive, Higher-Ed

Work cross-functionally bottom-up and top-down customer success, marketing, and product to provide ... REQUIREMENTS: * 7-10+ years of successful SaaS B2B sales experience, 2+ years selling to higher ed

Compass Group

MGR, DISTRICT MARKETING

Baton Rouge, LA · On-site

$75K - $85K/yr

Minimum of three years marketing experience with Higher Ed experience preferred * Ability to present to large groups * Knowledge of merchandising and promotions * Excellent writing skills Apply to ...

Posted today

LS3P

Architect - Higher Ed

Atlanta, GA · On-site

We are currently seeking an Architect to join our Higher Education team in our Atlanta office. You ... Contribute to other design and marketing efforts undertaken by the firm * Create visual ...

Carrier

$117K - $234K/yr

Leverage existing Higher Ed relationships for new business development. * Conduct Market analysis ... Bachelor's degree in Engineering, Business, Marketing, or a related field. * Strong analytical and ...

Carrier

$117K - $234K/yr

Leverage existing Higher Ed relationships for new business development. * Conduct Market analysis ... Bachelor's degree in Engineering, Business, Marketing, or a related field. * Strong analytical and ...

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Higher Ed Marketing information

See salary details

$22K

$47.5K

$74K

How much do higher ed marketing jobs pay per year?

As of Aug 26, 2026, the average yearly pay for higher ed marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is higher ed marketing?

Higher ed marketing refers to the strategies and tactics used by colleges, universities, and other educational institutions to promote their programs, recruit students, and enhance their brand reputation. This field involves digital and traditional marketing, such as social media campaigns, content creation, email marketing, and outreach events. The goal is to attract prospective students, engage alumni, and build strong relationships with various stakeholders. Higher ed marketing professionals analyze data to inform their campaigns and ensure they are reaching their target audiences effectively.

What are the key skills and qualifications needed to thrive as a higher ed marketing professional?

To thrive as a Higher Ed Marketing professional, you need expertise in digital marketing strategies, enrollment management, and data analysis, often supported by a degree in marketing, communications, or a related field. Familiarity with CRM systems, marketing automation tools like HubSpot, and analytics platforms such as Google Analytics is typically required. Exceptional communication, creativity, and project management skills set individuals apart in this field. These abilities are crucial for effectively attracting and engaging prospective students in a competitive higher education landscape.

What are some of the most common challenges faced by professionals in higher ed marketing?

Professionals in higher ed marketing often face the challenge of engaging diverse audiences, such as prospective students, alumni, and donors, each with unique motivations and communication preferences. Navigating the complexities of institutional branding while adhering to strict regulatory guidelines can also be demanding. Additionally, there's a need to stay current with rapidly evolving digital marketing trends and data analytics to remain competitive. Collaboration with faculty, admissions, and communications teams is frequent, requiring strong interpersonal and project management skills.

What is the difference between Higher Ed Marketing vs College Admissions Coordinator?

AspectHigher Ed MarketingCollege Admissions Coordinator
CredentialsMarketing degree, communications, or related certificationsAdmissions or counseling background, often with a degree in education or related field
Work EnvironmentMarketing departments within colleges/universities, focusing on branding and outreachAdmissions offices, interacting directly with prospective students and families
Employer & Industry UsageUsed across higher education institutions for student recruitment and brand promotionPrimarily in admissions offices, focusing on student recruitment and enrollment

Higher Ed Marketing and College Admissions Coordinators both play vital roles in higher education recruitment. While Higher Ed Marketing focuses on branding, outreach, and strategic marketing campaigns, College Admissions Coordinators handle direct student interactions and application processes. Both roles require knowledge of the education sector but differ in their primary functions and skill sets.

What cities are hiring for Higher Ed Marketing jobs?

Cities with the most Higher Ed Marketing job openings:

What states have the most Higher Ed Marketing jobs?

States with the most job openings for Higher Ed Marketing jobs include:

Higher Ed Marketing jobs near you
Infographic showing various Higher Ed Marketing job openings in the United States as of August 2026, with employment types broken down into 77% Full Time, 21% Part Time, and 2% Contract. Highlights an 82% Physical, 1% Hybrid, and 17% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Account Manager, Higher Education Practice

Charlotte, NC • On-site

Stratagon
Advertising and Public Relations Services • 11 - 50 employees
Learn more about Stratagonexternal

$65K - $85K/yr

Full-time

Medical, Life

Re-posted 2 days ago

Job description

Job Summary:
We seek an experienced Higher Education Account Manager to drive client success and lead strategic marketing initiatives. This role combines strategic thinking with hands-on execution, serving as the primary architect of our clients' marketing success stories. You'll manage a portfolio of higher education clients, translating their unique missions into impactful marketing strategies while building lasting partnerships. Managing a diverse range of Higher Ed clients at various stages of their lifecycle requires resilience, adaptability, and high operational rigor.
Key Responsibilities:
• Own client relationships and serve as their strategic marketing advisor and day-to-day lead
• Lead strategic conversations and advance the marketing strategy for multiple high-profile client accounts
• Develop and execute comprehensive marketing strategies aligned with institutions' enrollment, advancement, and brand goals
• Lead and mentor team members while fostering a collaborative, growth-oriented environment
• Drive innovative solutions by staying ahead of higher education marketing trends and best practices
• Manage project timelines, budgets, and deliverables across multiple concurrent campaigns
• Hone strategic and technical expertise to become a subject matter expert in maintaining key relationships.
• Analyze campaign performance and translate data into actionable insights and recommendations
• Identify and pursue strategic growth opportunities within existing client partnerships
• Facilitate clear communication between internal teams and client stakeholders
• Strategically plan long-term while executing short-term needs for clients
• Excel at managing multiple clients and work streams, thrive in a fast-paced environment and bring a strategic mindset that drives innovative, results-focused marketing campaigns.
What Sets You Apart:
• Strategic mindset combined with careful attention to detail
• Ability to build trust and rapport with diverse stakeholders
• Proactive problem-solver who anticipates client needs
• Passionate about higher education and institutional success
• Experience in managing and mentoring team members
• A strong professional network within higher-ed marketing and or admissions preferred
About Stratagon:
Stratagon is a forward-thinking marketing and technology agency with vertical specialization in higher education institutions, with particular expertise in serving HBCUs and mission-driven universities. We partner with institutions to transform their brand presence and drive meaningful engagement through data-driven, innovative marketing campaigns.
What We Offer:
• Opportunity to shape the future of higher education marketing
• Collaborative, innovative work environment
• Close collaboration with Agency Principals and the opportunity to lead upon standing out
• All this, plus Short and Long Term Financial, Work/Life and Health benefits
Diversity & Inclusion:
Stratagon is committed to building a diverse team that reflects the institutions we serve. We actively encourage applications from people of color, women, and members of other historically underrepresented groups in marketing technology.
Learn More here: https://www.stratagon.com/careers
Required Qualifications:
• 6-8 years of account management experience, with demonstrated success in higher education marketing
• Proven track record of developing and executing successful marketing campaigns
• Demonstrated expertise in developing a marketing and communications strategy, media planning a plus
• Demonstrated ability to communicate and influence effectively at all levels of a client organization
• Demonstrated experience in delivering client-focused solutions
• Experience managing complex projects and client relationships simultaneously
• Demonstrated experience in a combination of the following within a Higher Ed environment: enrollment marketing, advancement campaigns, and brand development
• Strong analytical skills with the ability to translate data into strategic recommendations
• Exceptional communication and presentation abilities
• Bachelor's degree in Marketing, Communications, Business, or related field
• Excellent prioritization and time management skills
• Excellent listening, negotiation, and presentation skills.
Preferred Qualifications:
• Experience with marketing technology in a Higher Education environment (HubSpot, Slate, Salesforce)
• Experience working with HBCUs or minority-serving institutions
• Project management or relevant marketing certifications

Apply