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Growth Marketer Jobs in Iowa (NOW HIRING)

Portfolio Marketer

Davenport, IA · On-site +1

$17/hr

Portfolio Marketer - Strategy & Transactions If you're a marketer, creative, communicator ... In this role, you'll contribute to the growth and development of the organization in a variety of ...

Portfolio Marketer

Des Moines, IA · On-site +1

$17.50/hr

Portfolio Marketer - Strategy & Transactions If you're a marketer, creative, communicator ... In this role, you'll contribute to the growth and development of the organization in a variety of ...

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Growth Marketer information

See Iowa salary details

$13

$16

$18

How much do growth marketer jobs pay per hour?

As of Aug 24, 2026, the average hourly pay for growth marketer in Iowa is $17.00, according to ZipRecruiter salary data. Most workers in this role earn between $16.25 and $16.25 per hour, depending on experience, location, and employer.

What is a growth marketer?

Growth marketers are professionals who focus on driving business growth through data-driven marketing strategies and experimentation. They use a combination of digital marketing, analytics, and product optimization to acquire and retain customers effectively. Unlike traditional marketers, growth marketers prioritize rapid testing, measurement, and scaling successful tactics to achieve measurable results. Their work often involves collaboration with product, engineering, and sales teams to optimize the entire customer journey. Ultimately, growth marketers aim to maximize a company's revenue and user base efficiently.

What skills and qualifications are needed to thrive as a growth marketer?

To thrive as a Growth Marketer, you need a strong grasp of data analysis, digital marketing strategies, and user acquisition techniques, often supported by a degree in marketing, business, or related fields. Familiarity with tools such as Google Analytics, A/B testing platforms, and marketing automation systems is essential. Creativity, adaptability, and strong communication skills help Growth Marketers stand out by enabling them to experiment, iterate, and align teams around new opportunities. These skills are critical for driving sustainable business growth through effective experimentation and rapid learning.

How does a growth marketer typically collaborate with product and engineering teams to drive user acquisition?

Growth Marketers often work closely with product and engineering teams to implement and optimize marketing experiments, such as A/B tests or onboarding improvements. They provide data-driven insights and hypotheses based on user behavior, while the technical teams help execute experiments and integrate tracking tools. This cross-functional collaboration ensures that marketing initiatives are aligned with product development, leading to more effective user acquisition and retention strategies.

What is the difference between Growth Marketer vs Digital Marketing Specialist?

AspectGrowth MarketerDigital Marketing Specialist
Primary FocusDriving rapid business growth through innovative strategiesExecuting digital campaigns to promote products/services
Skills & CertificationsData analysis, A/B testing, marketing automation, often with growth hacking skillsSEO, SEM, social media, content marketing, with certifications like Google Ads or HubSpot
Work EnvironmentCross-functional teams, startup or fast-paced environmentsMarketing departments, agencies, or corporate settings
GoalsIncrease user acquisition, retention, and revenue quicklyEnhance brand awareness and lead generation

While both roles focus on marketing, a Growth Marketer emphasizes rapid growth and experimentation across channels, often using data-driven tactics. A Digital Marketing Specialist concentrates on executing specific digital campaigns to support broader marketing objectives. Understanding these differences helps in choosing the right career path or hiring the right professional.

Does growth marketing pay well?

Growth marketers typically earn competitive salaries that vary based on experience, location, and company size. Entry-level positions may start lower, while experienced professionals with skills in data analysis and marketing tools can command higher pay, often supplemented with bonuses or commissions.

How much do growth marketers make in the US?

Growth marketers in the US typically earn between $60,000 and $120,000 annually, with median salaries around $80,000 to $90,000. Compensation varies based on experience, location, and company size, and roles often require skills in data analysis, digital advertising, and marketing tools.
Infographic showing various Growth Marketer job openings in Iowa as of August 2026, with employment types broken down into 2% As Needed, 79% Full Time, 17% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $35,352 per year, or $17 per hour.

Economic Growth Marketing Manager

State of Iowa

Des Moines, IA • On-site

$73K - $113K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 12 days ago


State Of Iowa rating

7.0

Company rating: 7.0 out of 10

Based on 83 frontline employees who took The Breakroom Quiz

41st of 50 rated states


Job description

Job Description Be at the center of telling Iowa's story of economic growth on a global stage. The Iowa Economic Development Authority (IEDA), located in Des Moines, IA, is seeking an Economic Growth Marketing Manager to lead strategic marketing initiatives that promote Iowa as a premier destination for business investment, expansion, innovation, and international trade while supporting priorities that drive growth across the state. Working primarily with IEDA's Global Business team and collaborating across the Economic Growth Division and with the Communications & Marketing Team, you will develop and execute campaigns that influence business leaders, site selectors, investors, entrepreneurs, and global partners while helping position Iowa for long-term economic success.

About Us: The Iowa Economic Development Authority is dedicated to making Iowa the choice for people and business by building partnerships, leveraging resources, and strengthening economic and community vitality. IEDA administers several state and federal programs focused on business and community development to reach its goals of assisting individuals, communities, and businesses. Whether it is an enterprise or start up, a rural community seeking to preserve its history and highlight its arts and culture, or a community recovering from a disaster, IEDA creates opportunities for Iowans to thrive.

About this Opportunity: As the Economic Growth Marketing Manager, you will directly support initiatives that create jobs, attract investment, strengthen key industries, expand international relationships, and help shape Iowa's economic future. Whether supporting a major business recruitment effort, promoting innovation programs, preparing for an international trade mission, or executing strategic priorities from division leadership and the Governor's Office, you'll play a key role in advancing opportunities that have a statewide impact. Key responsibilities include: Lead the planning, coordination, and execution of strategic marketing campaigns that support Iowa's business attraction, retention, expansion, innovation, and international trade initiatives.

Transform high-level economic development strategies into compelling messaging, value propositions, and integrated marketing campaigns. Develop and maintain marketing materials, digital content, and storytelling initiatives that highlight Iowa's strengths and economic development successes. Partner with internal teams and the Marketing & Communications team to ensure consistent branding, messaging, and project execution.

Support trade missions, business development events, conferences, and trade shows both domestically and internationally. Manage multiple complex projects simultaneously, balancing shifting priorities, deadlines, and stakeholder expectations. Track campaign performance, marketing activities, leads, and outcomes using CRM and reporting tools to inform future strategy and decision-making.

What We're Looking For: Knowledge of, or the ability to quickly gain expertise in, economic development, business expansion, foreign direct investment, international trade, and global business trends. Experience developing and managing integrated marketing campaigns from concept through execution. The ability to collaborate effectively across teams and build strong relationships with internal and external stakeholders.

Dedication to uphold our Core Values: Accountability in Action - We take pride in our work and results. Innovate Together - We thrive on solving challenges through dynamic collaboration with our teams and partners. Mission Driven - We place Iowans at the heart of everything we do.

New to the area or looking to relocate to Iowa. Visit ThisIsIowa.com to see how Iowa offers something for everyone- competitively low cost of living, bustling cities and neighborhoods, access to entertainment, opportunities for career growth and unrivaled access to outdoor adventures. As an employee of the Iowa Economic Development Authority, you are a State of Iowa employee, and you are eligible to enjoy a comprehensive benefits package that includes: Paid Time Off: Enjoy vacation with accruals that rollover on a yearly basis, sick leave with no limits on accrual and 9 paid holidays per year

Great Benefits: Excellent Health, Dental, and Vision Insurance options. Retirement Plan: IPERS Retirement package and an option for a deferred compensation plan. Flexibility: Flexible Spending Accounts (medical and dependent care).

Life Insurance: Free Life Insurance. Support: Employee Assistance Programs and Employee Discount Programs. The Economic Growth Marketing Manager position is a non-merit, non-contract position that is classified by the State of Iowa as an Economic Development Specialist 3 and is exempt per FLSA regulations.

The Iowa Economic Development Authority is an EEO/AA Employer This is a non-merit position. Candidates must follow the instructions in the "To Apply" section. Positions in this class are exempt from the screening and referral requirements of the Iowa Department of Administrative Services - Human Resources Enterprise.

E-Verify and Right to Work The State of Iowa participates in E-Verify, a federal program that helps employers confirm the employment eligibility of all newly hired employees. Within the required timeframe, new hires will be verified through the E-Verify system to ensure authorization to work in the United States. The State of Iowa also complies with the federal Right to Work laws, which protect employees' rights to work without being required to join a labor organization.

For more information, please visit www.e-verify.gov Minimum Qualification Requirements Graduation from an accredited four-year college or university with a degree in public relations, business, journalism, marketing, or a closely related field and experience equal to four years of full-time work planning and developing content for media dissemination; OR A total of eight years of education and/or full-time experience, where 30 semester hours of accredited college or university coursework in a related field equals one year of full-time experience.


What State Of Iowa employees say

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State of Iowa logo

About State of Iowa

Sourced by ZipRecruiter

The State of Iowa is not a company but the governmental structure of the U.S. state of Iowa, stationed in the capital city, Des Moines. The official website, iowa.gov, is a platform dedicated to providing information and services related to the state's governance. As a governmental establishment, the State of Iowa's 'industry' primarily involves social governance, policy-making, and public administration, overseeing sectors like education, health, transportation, agriculture, and other public services.

Industry

Public administration

Company size

10,000+ Employees

Headquarters location

Des Moines, IA, US

Year founded

1939