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Google Tag Manager Engineer Jobs (NOW HIRING)

Jobtailor

Digital Media Supervisor

Colorado Springs, CO · On-site

$88K - $114K/yr

Oversee conversion tracking implementation and validation, including Google Tag Manager and event tracking * Partner with Analytics to validate data quality across GA4, CM360, platform reporting, and ...

Photon

Senior Web Analytics Analyst - Dallas, TX

Dallas, TX · On-site

$82K - $95K/yr

... and Google Tag Manager (GTM) * Develop tagging specifications and measurement frameworks for new website features and product releases * Partner with product managers, developers, UX teams, and ...

Photon

Senior Web Analytics Analyst - Dallas, TX

Dallas, TX · On-site

$82K - $95K/yr

... and Google Tag Manager (GTM) * Develop tagging specifications and measurement frameworks for new website features and product releases * Partner with product managers, developers, UX teams, and ...

New

Staffingine LLC

Martech Specialist

New York, NY · On-site

$67K - $92K/yr

Google Tag Manager tagging Braze campaign management mParticle CDP and Snowflake DW as the ... Work closely with the marketing team digital marketing data Developers to identify opportunities ...

Worky

Principal Engineer

Boston, MA · On-site

As a Principal Engineer at Liberty Mutual, you'll consult on highly complex projects and solve ... Ensighten, Google Analytics, Google Tag Management, Content Square, HEAP etc. Experience with ...

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Google Tag Manager Engineer information

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How much do google tag manager engineer jobs pay per year?

As of Sep 11, 2026, the average yearly pay for google tag manager engineer in the United States is $90,511.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,500.00 and $105,000.00 per year, depending on experience, location, and employer.

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Infographic showing various Google Tag Manager Engineer job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $90,511 per year, or $43.5 per hour.

Sr. Marketing Technology Analyst

Des Moines, IA • On-site

American Equity
See more jobs at American Equityexternal

$84K - $104K/yr

Full-time

Re-posted 6 days ago

Key responsibilities

  • Lead implementation and ongoing management of GA4 properties, events, and conversions

  • Own and administer Google Tag Manager (GTM), including tagging strategy and structure

  • Design, document, and maintain a robust data layer framework

Job description

American Equity Investment Life Insurance Company is a leading provider of annuity solutions designed to help clients protect and grow retirement income. Part of Brookfield Wealth Solutions, we partner with more than 40,000 financial professionals and help fund over half a million retirements nationwide. Recognized by Newsweek as one of America's Most Trustworthy Companies and named a Top Workplace in Iowa, American Equity fosters a collaborative and purpose-driven culture where employees are empowered to ignite their passion and help shape the future of financial services.
Headquartered in Des Moines, Iowa, with satellite offices in Charlotte, NC and New York, NY, American Equity provides opportunities for employees to support work across the enterprise, including our sister company, American National, headquartered in Houston, Texas.
GENERAL PURPOSE OF THE JOB:
The Sr Marketing Technology Analyst owns and supports the digital analytics ecosystem across web and marketing platforms. This role is responsible for the end-to-end implementation, governance, and optimization of Google Analytics 4 (GA4), Google Tag Manager (GTM), and data layer architecture to ensure accurate, reliable, and actionable data across the organization.
The role serves as a bridge between marketing, IT, data engineering, and analytics to enable high-quality data collection that supports reporting in Snowflake, Tableau, and downstream business insights.
**Position sits in Des Moines and will work an onsite schedule**
ESSENTIAL DUTIES AND RESPONSIBILITIES:
  • Lead implementation and ongoing management of GA4 properties, events, and conversions
  • Own and administer Google Tag Manager (GTM), including tagging strategy and structure
  • Design, document, and maintain a robust data layer framework
  • Implement and manage marketing tags including conversion tracking and retargeting pixels
  • Ensure data consistency across data layer → GTM → GA4 → Snowflake pipelines
  • Establish and enforce data governance standards
  • Monitor and troubleshoot data discrepancies and anomalies
  • Partner with marketing, IT, and data teams for tracking and implementation needs
  • Create and maintain tracking documentation and QA processes
  • Performs other related duties as assigned.

SUPERVISORY RESPONSIBILITIES:None for this position
EDUCATION AND/OR EXPERIENCE:
  • Bachelor's degree in a related field plus four (4) or more years of related experience, or equivalent combination of education and experience.
  • Experience implementing and managing GA4 properties, events, and conversions.
  • Experience administering Google Tag Manager (GTM), including tagging strategy, structure, and marketing tag implementation such as conversion tracking and retargeting pixels.
  • Experience designing, documenting, and maintaining data layer frameworks and supporting data consistency across data layer, GTM, GA4, and Snowflake pipelines.
  • Experience establishing data governance standards, monitoring data quality, and troubleshooting discrepancies or anomalies.
  • Experience partnering with marketing, IT, and data teams to support tracking requirements, implementation needs, QA processes, and documentation.
  • Preferred: Experience working in an Agile environment and driving end-to-end delivery of data, analytics, or intelligence solutions.

CERTIFICATES, LICENSES, PROFESSIONAL DESIGNATIONS:
  • N/A

KNOWLEDGE, SKILLS AND ABILITIES:
  • Strong knowledge of digital analytics concepts, including event tracking, conversion measurement, tagging strategy, and data collection best practices.
  • Skilled in using Google Analytics 4 and Google Tag Manager to support accurate, scalable, and reliable marketing and web analytics tracking.
  • Ability to understand, document, and maintain data layer requirements and translate business tracking needs into technical implementation requirements.
  • Strong analytical and problem-solving skills, with the ability to troubleshoot data discrepancies, identify root causes, and recommend effective solutions.
  • Knowledge of data governance, quality assurance, and documentation practices needed to support consistent and trustworthy reporting.
  • Ability to partner effectively with marketing, IT, data engineering, analytics, and other cross-functional teams to support tracking and implementation needs.
  • Strong attention to detail and commitment to accuracy when configuring tags, validating tracking, and maintaining QA processes.
  • Strong written and verbal communication skills, with the ability to explain technical concepts clearly to both technical and non-technical stakeholders.

This description covers the major purpose and essential functions of the job. It is not intended to give all details or a step-by-step account of the way each task is to be performed. Employees may receive other job related instructions and be required to perform other job related work requested by their manager. All requirements are subject to possible modification to provide reasonable accommodation to qualified individuals with disabilities.
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At American Equity, our core values-Empowered, Passion, Integrity, and Caring-are more than words. They guide how we support one another and how we serve our clients every day. To learn more about American Equity, our culture, and our values, visit the Careers site.
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