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Google Analytics Jobs in Wisconsin (NOW HIRING)

Jobtailor

WI · On-site

$70 - $110/hr

Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io/ Appsflyer. * Excellent analytical skills with a data‑driven mindset to interpret and act on data ...

Generac

Senior SEO Specialist

Waukesha, WI

This includes but is not limited to overseeing digital lead generation efforts via Google/Bing Pay Per Click campaigns, social postings, digital display, CM360 and digital analysis. The Senior ...

Bader Rutter

Freelance Marketing Analyst

Milwaukee, WI · On-site

Stay current with client-specific martech stacks, AI tools, and digital analytics platforms like Google Analytics or Adobe Analytics. What You Bring * 3-4 years of experience in marketing analytics

Whirlpool, Inc.

WI · On-site

$100 - $150/hr

... Google Analytics 4 (Expert) * Looker Studio (Expert) * Contentsquare (Expert) * Google Ads (Intermediate) * Big Query (Intermediate) * SQL (Intermediate) * Google Work Suite (Expert) Other

Splash Clinical

Be Seen First

Digital Media Buyer

Wauwatosa, WI · On-site

Platforms used include Google, Facebook, and Instagram * Monitor, analyze and report on campaign performance * Regularly optimize digital media campaigns * Overall accuracy of reporting is critical ...

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Google Analytics information

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$39.4K

$115.4K

$151.4K

How much do google analytics jobs pay per year?

As of Aug 30, 2026, the average yearly pay for google analytics in Wisconsin is $115,389.00, according to ZipRecruiter salary data. Most workers in this role earn between $101,400.00 and $135,800.00 per year, depending on experience, location, and employer.

What is a Google Analytics professional?

Google Analytics professionals are experts who use the Google Analytics platform to collect, analyze, and interpret website and app data. They help businesses understand user behavior, measure the effectiveness of marketing campaigns, and make data-driven decisions to improve digital performance. Their responsibilities often include setting up tracking codes, creating reports, and providing actionable insights based on the data collected. These professionals may work in-house, as consultants, or as part of a marketing or analytics team.

What are the key skills and qualifications needed to thrive as a Google Analytics specialist?

To thrive as a Google Analytics Specialist, you need a solid understanding of web analytics, data interpretation, and digital marketing fundamentals, often supported by a relevant degree or Google Analytics certification. Familiarity with analytics platforms such as Google Analytics 4, Google Tag Manager, and data visualization tools like Google Data Studio is crucial. Strong analytical thinking, attention to detail, and effective communication help translate data insights into actionable business recommendations. These skills are essential for driving data-informed decisions, optimizing marketing strategies, and demonstrating ROI to stakeholders.

What are some common challenges faced by Google Analytics specialists when working with clients or stakeholders?

Google Analytics specialists often encounter challenges such as ensuring accurate data tracking across multiple platforms, explaining technical metrics to non-technical stakeholders, and aligning analytics insights with business objectives. Additionally, data privacy regulations and frequent updates to the analytics platform can require continuous learning and adaptation. Effective communication and collaboration with marketing, product, and development teams are essential to address these challenges and deliver actionable insights.

What is the difference between Google Analytics vs Data Analyst?

AspectGoogle AnalyticsData Analyst
Required CredentialsBasic knowledge of analytics tools, certifications optionalBachelor's degree in statistics, data science, or related field; certifications preferred
Work EnvironmentDigital marketing, website analysis, online platformsVarious industries including finance, healthcare, marketing; often in office or remote
Employer & Industry UsageUsed by marketing teams, web developers, digital agenciesUsed across industries for data interpretation, reporting, and decision-making

Google Analytics primarily focuses on website traffic and user behavior analysis, often used by marketing teams. Data Analysts have a broader scope, interpreting data from multiple sources to inform strategic decisions across various industries. While Google Analytics is a tool, Data Analysts utilize a range of tools and techniques, making their roles complementary but distinct.

How do I get into Google Analytics?

To pursue a role related to Google Analytics, you should gain experience with digital analytics tools, learn how to interpret website data, and consider obtaining certifications such as the Google Analytics Individual Qualification (GAIQ). Familiarity with data analysis, marketing metrics, and web tracking is essential for this position.

Is Google Analytics a good career?

A career involving Google Analytics focuses on analyzing website data to improve digital marketing strategies. It requires skills in data interpretation, familiarity with the Google Analytics platform, and often benefits from certifications. This field offers opportunities in marketing, data analysis, and digital strategy roles.

What jobs can you get with Google Analytics?

Jobs that require Google Analytics skills include digital marketing analyst, data analyst, SEO specialist, and web analyst. These roles involve analyzing website traffic, user behavior, and marketing campaign performance, often requiring proficiency with Google Analytics and related tools.

What are the most commonly searched types of Google Analytics jobs in Wisconsin?

The most popular types of Google Analytics jobs in Wisconsin are:

What are popular job titles related to Google Analytics jobs in Wisconsin?

For Google Analytics jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Google Analytics jobs in Wisconsin look for?

The top searched job categories for Google Analytics jobs in Wisconsin are:

Google Analytics jobs near you
Infographic showing various Google Analytics job openings in Wisconsin as of August 2026, with employment types broken down into 1% Internship, 91% Full Time, 6% Part Time, and 2% Contract. Highlights an 76% Physical, 7% Hybrid, and 17% Remote job distribution, with an average salary of $115,389 per year, or $55.5 per hour.

Senior Digital Customer Analytics Analyst (Remote)

Menomonee Falls, WI • On-site

KOHLS
Retail • 10K+ employees

5.8

Company rating: 5.8 out of 10

Based on 1,472 frontline employees who took The Breakroom Quiz

13th of 21 rated department stores

Recommended by students

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Posted 5 days ago

Job description

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

As Senior Digital Customer Analytics Analyst, you will identify and communicate business insights by analyzing digital customer funnel and performance data. You will identify business questions, extract data through relational databases or cloud platforms, analyze and interpret the data and develop insights into stories to assist with business-critical decisions.

What You’ll Do

  • Perform advanced ad hoc analysis for customer, program, offer and channel performance, consulting with leadership on required Key Performance Indicators (KPIs)

  • Identify, collect and manipulate primary and secondary data from various sources (e.g., Snowflake, BigQuery) to answer complex business questions

  • Develop, maintain and automate dashboards and reporting focused on key digital KPIs (conversion, retention, engagement, Lifetime Values (LTV))

  • Lead deep-dive analyses (funnels, cohorts, attribution, A/B testing) across digital touchpoints (web, app, email, paid media)

  • Partner with Product and UX teams to evaluate feature performance and identify optimization opportunities

  • Support Marketing teams with campaign measurement, audience segmentation and comprehensive customer journey analysis

  • Ensure data quality and consistency across all analytics platforms (e.g., Adobe/Google Analytics)

  • Translate complex analytical findings into clear, compelling and organized insights for non-technical leadership stakeholders

  • Proactively identify significant trends, risks and growth opportunities to influence strategic business decisions

  • Mentor junior analysts and contribute to the continuous development of analytics best practices and standards

  • Additional tasks may be assigned

What Skills You Have

Required

  • Bachelor’s degree in a quantitative field such as statistics, econometrics, math, research or behavioral Sciences

  • 5+ years of digital and/or customer analytics and insights experience

  • Advanced SQL skills

  • Experience with Adobe Clickstream data or equivalent site funnel data

  • Hands-on experience with digital analytics tools (Adobe Analytics, Google Analytics, Amplitude, etc.)

  • Modeling experience

  • Experience with data visualization tools (i.e. Qlik, Tableau, Data Studio)

  • Experience with Google Cloud Platform services and other big data technologies

Preferred

  • Master’s degree or equivalent

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