ZipRecruiter

Log In

1

Gameday Marketing Jobs (NOW HIRING)

Attain Sports

Gameday Promotional Team

Frederick, MD

$41K - $51K/yr

The Gameday and Promotions Intern will be gaining real-world experience with responsibilities ... They will receive the opportunity to work with an experienced marketing team, build a strong ...

Attain Sports

Gameday Promotional Team

Frederick, MD · On-site

The Gameday and Promotions Intern will be gaining real-world experience with responsibilities ... They will receive the opportunity to work with an experienced marketing team, build a strong ...

Troon

UA Gameday Operations Intern

Tuscaloosa, AL · On-site

Coordinate with all entities involved in gameday operations - UA Athletics, PD, DOT, FD, State Troopers, Emergency Management, Uber/Lyft, etc. * Optimize traffic flow * Management of public ...

next page

Showing results 1-20

All JobsGameday Marketing Jobs

Gameday Marketing information

See salary details

$23K

$45.4K

$59.5K

How much do gameday marketing jobs pay per year?

As of Aug 11, 2026, the average yearly pay for gameday marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in gameday marketing, and why are they important?

To thrive in Gameday Marketing, you need strong event coordination, marketing strategy knowledge, and often a degree in marketing, sports management, or a related field. Familiarity with CRM software, social media management tools, and digital analytics platforms is typically required. Exceptional communication, creativity, and the ability to work under pressure are standout soft skills in this role. These skills and qualities are crucial for executing engaging promotions, maximizing fan engagement, and ensuring seamless event experiences.

What is gameday marketing?

Gameday marketing refers to the promotional activities and strategies implemented before, during, and after a sporting event to enhance fan engagement, drive ticket sales, and promote the team or event sponsors. This can include social media campaigns, in-stadium promotions, giveaways, fan experiences, and interactive contests. Gameday marketing professionals work to create a memorable atmosphere that boosts attendance and brand loyalty, while also supporting revenue goals for the organization. Their efforts ensure that fans have a positive and engaging experience both onsite and online.

What are the typical responsibilities of a gameday marketing professional during an event?

As a Gameday Marketing professional, your main responsibilities during an event include coordinating in-stadium promotions, managing sponsor activations, ensuring brand consistency across all fan-facing materials, and engaging with fans to enhance their experience. You'll often work closely with event operations, ticketing, and digital media teams to execute campaigns seamlessly. Flexibility and strong communication are key, as tasks may shift quickly depending on the flow of the event. This dynamic role offers hands-on experience and valuable networking opportunities within the sports industry.

What is the difference between Gameday Marketing vs Event Marketing Coordinator?

AspectGameday MarketingEvent Marketing Coordinator
CredentialsMarketing or Sports Management degree, relevant certificationsMarketing, Communications, or Event Planning degree, certifications
Work EnvironmentSports venues, stadiums, outdoor settings during gamesConferences, trade shows, promotional events in various locations
Employer & IndustrySports teams, leagues, sports marketing agenciesBrands, corporations, event agencies across industries

Gameday Marketing focuses on promoting sports teams and events directly at stadiums during games, emphasizing fan engagement and in-stadium promotions. In contrast, an Event Marketing Coordinator plans and executes a variety of promotional events outside the sports context, often involving broader marketing strategies. While both roles require marketing skills and event planning experience, Gameday Marketing is specialized for sports environments, whereas Event Marketing Coordinators work across diverse industries and event types.

More about Gameday Marketing jobs
What job categories do people searching Gameday Marketing jobs look for? The top searched job categories for Gameday Marketing jobs are:
Gameday Marketing jobs near you
Infographic showing various Gameday Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.

Gameday Marketing Assistant FWS 26-27

Winthrop University

Rock Hill, SC • On-site

$10/hr

Full-time

Posted 28 days ago

Job description

Posting Details
Position Information
Winthrop Position Title
Gameday Marketing Assistant FWS 26-27
Job Purpose
To support the execution of in-game promotions, fan engagement activities, and marketing initiatives on gamedays to enhance the overall fan experience and atmosphere at Winthrop athletic events.
Duties and Responsibilities
• Assist with the setup and breakdown of marketing and promotional materials at events
• Execute on-field/court promotions and fan engagement activities
• Distribute promotional items, giveaways, and marketing materials
• Provide a positive and energetic presence to enhance the fan experience
Qualifications
• Enrolled full-time
• In good academic standing with the university
Preferred Skills
• Strong communication and interpersonal skills
• Energetic, outgoing, and comfortable engaging with fans
• Ability to follow directions and adapt quickly in a fast-paced environment
• Team-oriented with a positive attitude
• Ability to work nights and weekends as needed
Pay Rate
10.00/hr
Type of Position
Federal Work Study
Position Level
Graduate or Undergraduate
Hours Per Week
20
Posting Detail Information
Posting Number
2026SD0417P
Open Date
07/14/2026
Close Date
02/28/2027
Desired Start Date
08/24/2026
End Date
05/06/2027
Special Instructions to Applicants
PLEASE NOTE
*Supplemental questions are considered part of your official application.
*Please complete the entire application, including all current and previous work history and education. A resume will not be accepted or reviewed to determine if an applicant meets the position qualifications.
*Students who are paid by the hour must enter all hours worked on their time sheet each day they work and submit completed time sheets by the deadline. Failure to do so may prevent future employment.

Apply