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Senior Manager, Graphic Design | JOB DESCRIPTION
Job Title: Senior Manager, Graphic Design
Team: Marketing & Communications
Location: New York City
Employment Type: Full-Time
FLSA Classification: Exempt
Start Date: ASAP
Hiring Manager: VP, Marketing & Communications
ABOUT REFORM ALLIANCE
REFORM, founded in the wake of the #FreeMeek movement, is committed to transforming probation and parole throughout the United States by changing laws, systems, and culture. The organization is working to replace America's criminal justice system with a restorative approach that is fair, accountable, and invested in rehabilitation. Our goal is for people to reenter society with dignity, create meaningful pathways to work, and equip them with the tools to succeed all while making families and communities safer and stronger. REFORM Alliance operates as both a 501(c)(3) and 501(c)(4) organization, allowing us to drive meaningful criminal justice reform through a combination of charitable initiatives and advocacy efforts.
About the Role
REFORM Alliance is seeking a Senior Manager, Graphic Design to bring the organization's mission to life visually across every platform and touchpoint. This person will be the primary creative hand behind our social presence, website, executive and community-facing materials, and campaign collateral - translating complex policy work and powerful human stories into visuals that are sharp, credible, and built to travel. This is a hands-on, execution-focused role. You'll be designing social graphics, marketing collateral, webpages, and motion graphics to visually bring the brand to life.
This role is a strong fit for someone who wants to do the work, not just manage it. You'll work closely with the marketing communications, policy and executive team members, collaborating on creative direction and delivering at pace and at high quality.
This role is on the Marketing & Communication team and reports directly to the VP of Marketing & Communications
What You'll Do
Design Work (60%)

• Design for social. Work in close partnership with the Manager, Digital Creative to produce campaign graphics, templates, and visual content for Instagram, Facebook, X, Threads, TikTok, YouTube, LinkedIn, and emerging channels
• Support website design. Design and update web pages, landing pages, and campaign microsites in line with brand guidelines.
• Produce marketing collateral. Create one-sheets, year-in-review decks, fact sheets, event materials, and other collateral that make REFORM Alliance's work and impact easy to understand at a glance.
• Design infographics. Turn research, policy findings, and impact data into clear, compelling visuals for reports, social media, and presentations.

Presentation & Editing (30%)

• Build presentations. Design decks for board meetings, donor conversations, partner pitches, and press briefings, often under quick turnaround.
• Create light motion graphics and video edits. Produce simple animations, social cuts, titles, and lower thirds, and support basic video post-production for campaign and social content.
• Maintain and evolve brand identity. Apply and help evolve REFORM Alliance's visual brand guidelines consistently across all assets.

Other Duties as Assigned (10%)
REQUIRED QUALIFICATIONS

• 3+ years of experience in graphic design, ideally with some exposure to nonprofit, advocacy, media, or mission-driven organizations.
• A strong portfolio spanning social media graphics, presentation/deck design, marketing collateral, and brand-consistent design work.
• Comfort with light motion graphics and basic video post-production (After Effects, Premiere Pro, or similar); you don't need to be an animator or editor, just capable with simple motion and social-ready edits.
• Some website design experience, with familiarity in tools like WordPress, or Squarespace.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Figma, or equivalent design tools.
• An eye for translating complex or data-heavy information into clear, compelling infographics.
• Strong organizational skills and the ability to manage multiple design requests and deadlines independently.
• Genuine passion for criminal justice reform and REFORM Alliance's mission. Nonprofit, advocacy, or mission-driven creative experience is a strong plus, though not required.

Why REFORM Alliance
This is a rare opportunity for a designer to see their work move real hearts and minds, from a boardroom deck to a piece of social content that reaches thousands, in service of a mission that gives people a real second chance.
WORK DEMANDS

• Beyond office work, this role may require travel to attend key events and video shoots. Estimated travel 4-6 days/year.
• This position works on rapid-response campaigns in real time and may require non-traditional hours (evenings and weekend work) as needed. Non-traditional hours may be required 4-6 times/month.

ADDITIONAL REQUIREMENTS

• Authorized to work in the U.S.
• REFORM does not offer employment visa sponsorship
• Live within commuting distance of New York City (midtown) and ability to work in-person five (5) days per week

APPLICATION & INTERVIEW PROCESS
While the interview process may vary slightly, the general process will be:

• Phone Screen with People & Culture Team Member
• Virtual Interview with Hiring Manager
• Interview with Panel
• Virtual Finalist Interview with CEO

COMPENSATION & BENEFITS
The salary for this position, which depends on prior work experience and our assessment of your demonstrated fit for the role, will likely range from $101,900-$118,000. REFORM offers competitive base salaries based on the 75th percentile of the market among not-for-profit organizations of similar size, with opportunities for salary growth over time. We believe in compensating staff members fairly in relation to each other, their qualifications, and their impact on behalf of the organization, and take internal and external equity seriously.
Our current benefits include:

• Competitive salaries in the market of similar non-profit organizations
• Comprehensive benefits, including medical, dental, vision, life, disability, and other ancillary options.
• 20 days of Paid Time Off (PTO) during the first year of employment in addition to org-wide holidays (11), and winter shutdown during the last week of December
• 4% 401(k) match after 30 days of employment
• Coverage of 100% of health insurance premiums for employees (health, vision & dental)
• $75.00 monthly cell phone reimbursement

*Please note that the organization reserves the right to change benefits at any time.
At REFORM Alliance, we strive to move hearts and minds to create a more humane criminal justice system. This requires a company culture that values employee individuality and community development. We are committed to fostering an environment that is inclusive, empowering, and globally minded.
Reform Alliance is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor. We encourage talented individuals of all backgrounds to apply