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Broadcast Promotion Manager

Summary

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Description

Broadcast Promotion Manager
WQED Multimedia | Pittsburgh, PA | Full-time | Exempt
Location: Pittsburgh
Salary Range: $78,000-$86,000 annually
About the Role
WQED Multimedia seeks a Broadcast Promotion Manager to lead a team creating promotional content for WQED's television, radio, streaming, and digital platforms. This is a hands-on, player-coach role responsible for both creative direction and day-to-day delivery.
The Broadcast Promotion Manager will supervise producers, editors, and motion graphic designers; set priorities; develop campaigns with Programming and Marketing; and personally write, produce, shoot, direct, or edit as needed. The role is accountable for clear, compelling promotion delivered on time and to a consistently high standard.
Key Responsibilities

• Lead, mentor, and develop a multidisciplinary creative team.
• Develop promotional strategies for broadcast schedules, local productions, station initiatives, premieres, events, streaming products, and audience-growth priorities.
• Direct the creation of on-air spots, image campaigns, tune-in promotion, launch campaigns, digital video, motion graphics, station messaging, and underwriting assets.
• Write, produce, shoot, direct, and edit promotional content as workload and project needs require.
• Set creative priorities and guide projects from concept through review, approval, delivery, and archiving.
• Partner with cross-functional teams to ensure all projects have a clear objective, audience, message, format, and deadline.
• Work with the Brand Designer and Marketing Director to consistently apply approved brand identities; direct the Motion Graphic Designer and editors in executing those systems for screen-based content.
• Manage production calendars, assignments, asset libraries, and approval workflows.
• Maintain high standards for accuracy, accessibility, consistency, technical quality, and timely delivery.
• Improve workflows, templates, documentation, and cross-department collaboration to increase the team's capacity and effectiveness.
• Recruit, onboard, coach, evaluate, and manage assigned staff and freelancers.

Qualifications

• Five or more years of experience in television promotion, broadcast creative services, media production, or a closely related field.
• Demonstrated success developing and delivering promotional campaigns for television, radio, streaming, or digital media.
• Strong writing, producing, directing, editing, and visual-storytelling skills.
• Experience supervising and developing producers, editors, motion designers, or other creative professionals.
• Strong understanding of video production, post-production, motion graphics, graphic design, and multiplatform delivery workflows.
• Excellent project-management, organizational, and communication skills, including the ability to set priorities and manage concurrent deadlines.
• Experience with project-management and digital-asset workflows; familiarity with Monday.com or comparable tools.
• Working knowledge of Adobe Creative Cloud and contemporary production tools.
• Sound editorial judgment and a commitment to public media's mission and standards.

Compensation & Benefits
The annual compensation band for this full-time position is $78,000-$86,000, commensurate with experience. Benefits include a PPO health insurance plan; employer-paid dental, vision, disability, and life insurance; and-after 12 months-a 5% employer contribution to a 403(b) retirement plan.
About WQED
WQED Multimedia is an iconic public media institution and one of America's original educational broadcasters. Today, WQED serves hundreds of thousands of neighbors across southwestern Pennsylvania through five television channels, Voice of the Arts, streaming platforms, educational initiatives, digital storytelling, and community engagement.
This is a moment of real transformation. With major shifts in media consumption, the launch of new digital products like WQED+, the elimination of our federal funding, and growing demand for trusted, hopeful, local storytelling, WQED is evolving from a traditional broadcaster into a multi-platform community resource.
Joining WQED now means helping shape how Pittsburgh connects through story, culture, and shared experiences-on air, online, and in person.
Equal Employment Opportunity
WQED Multimedia is an equal opportunity employer. We celebrate the diversity of the communities we serve and are dedicated to fostering an inclusive, supportive workplace for all. Applicants with disabilities or those needing reasonable accommodation may contact careers@WQED.org.