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Marketing And Communications Manager JOB DESCRIPTION

Job Title: Marketing and Communications Manager Job Code:

FLSA Status: Exempt Job Grade:

Reports to: CEO Revision Date: July 10, 2022

Leadership Level: Full-Time Primary Function/Department: Administration

POSITION SUMMARY:

This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living and social responsibility. The Marketing and Communications Manager at the YMCA of the Greater Tri-Valley’s primary responsibility is to market and advertise the YMCA’s various regional programs in a coordinated approach, such as healthy living, aquatics, teens, child care, membership and/or other programs using Facebook, Twitter, Instagram, website updating, Constant Contact, flyer creation and distribution, and other media relations. Secondly, the priority is to manage the marketing and communication for Special Events.

OUR CULTURE:

Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you. This position is a key part of our organization’s Management Team and interacts with all levels of the Y, representing our organization to the public, both externally and internally.

ESSENTIAL FUNCTIONS:

1. Develops, implements, and manages plans to promote program and/or membership growth for the YMCA. Measures progress against strategic goals and ensures continuous improvement.
2. Assures compliance with YMCA USA Branding requirements. Ensures that standards are met
3. Helps create and manage annual marketing budget, grants to the best of our financial ability
4. Ensures high quality member-focused marketing through online methods as described above.
5. Work with the staff to promote programs as they are designed to impact the public and membership
6. Promotes all special events to membership, staff, general public on all platforms
7. Manages YMCA social media accounts and communication publicly and to members
8. Assists with running all association-wide fundraising events and associated marketing

QUALIFICATIONS:

• Degree or related experience in marketing, communications, human services, social services, recreation, business or equivalent.
• Fluent in social media communications and standards (Facebook, Instagram, TikTok, Twitter, LinkedIn
• Experience in managing websites, updating, editing
• YMCA Team Leader or Multi-Team Leader certification preferred.
• Four or more years of program marketing experience, preferably in a YMCA or other nonprofit agency
• Three or more years with non-profit fundraising experience
• Prefer knowledge of, and previous experience with, diverse populations.
• Proven track record of developing authentic and deepened relationships with others.
• Public speaking, presentation experience
• Ability to establish and maintain collaborations with community organizations.
• Experience purchasing/negotiating media buys

WORK ENVIRONMENT & PHYSICAL DEMANDS:

• Since this position is not able to be physically supervised, trust is paramount in the reporting of hours.
• Hours will be based on actual work time as recorded by the employee.