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King Built Properties

Director of Marketing, Brand & Growth -

Location: Springfield, Missouri; hybrid or remote arrangements considered for exceptional candidates

THE MISSION

Build a distinctive brand, create campaigns people cannot ignore, and generate qualified customers, investors, partners, tenants, and opportunities for a growing regional construction and development company.

Position Overview

King Built Properties is seeking an exceptional Director of Marketing, Brand & Growth to build and lead the marketing operation for our growing construction and real estate development organization. We are looking for much more than a traditional social media manager.

The successful candidate will be a creative strategist, brand builder, content creator, campaign leader, and results-oriented marketer. This is a hands-on leadership role for someone who can develop the strategy, personally create strong work, direct specialized talent, launch campaigns, analyze results, and continually improve performance.

• Custom homes, residential communities, and single-family rental products
• Townhome, apartment, and mixed-use developments
• Commercial projects and future company divisions
• Investment opportunities and development partnerships
• Landowner, business-development, and recruiting campaigns
• Company leadership, project stories, and regional expansion

Primary Objectives

• Build a distinctive and recognizable company brand.
• Create exceptional campaigns for individual projects and company divisions.
• Increase regional, national, and potentially international visibility.
• Generate qualified leads for homes, apartments, developments, investments, and business relationships.
• Create content that people genuinely want to watch, share, and follow.
• Develop systems that can scale as the company enters new markets.
• Measure marketing performance and continually improve business results.

• Establish company positioning, messaging, brand voice, and visual direction.
• Name and position new developments, communities, products, and company initiatives.
• Develop project-specific brand identities and complete launch campaigns.
• Create pre-launch, launch, sales, leasing, investor, landowner, and recruiting campaigns.
• Coordinate messaging across websites, social media, email, paid advertising, signage, presentations, and public relations.
• Create audience-specific messaging, offers, campaign concepts, and calls to action.
• Differentiate the company from traditional builders and developers.

• Develop platform-specific strategies for Instagram, Facebook, LinkedIn, YouTube, TikTok, and emerging platforms.
• Create annual, quarterly, and monthly content plans and recognizable content series.
• Personally create or direct video, photography, graphics, advertisements, captions, scripts, and campaign materials.
• Produce construction updates, project tours, founder-led content, interviews, educational content, and development stories.
• Create reels, short-form videos, long-form videos, advertisements, and presentation-quality content.
• Transform architectural renderings, plans, and active construction into compelling campaigns.
• Repurpose major content into multiple formats and maintain an organized content library.

• Plan and manage paid campaigns across Meta, Google, YouTube, LinkedIn, and other appropriate channels.
• Establish campaign objectives, budgets, audiences, creative strategies, and conversion tracking.
• Develop retargeting, lead-generation, and automated follow-up campaigns.
• Create landing-page strategies and coordinate project websites and customer journeys.
• Oversee email campaigns, segmented audiences, newsletters, and CRM nurturing sequences.
• Track cost per lead, conversion rates, customer-acquisition costs, and lead quality.
• Connect marketing activity to sales, leasing, investor, recruiting, and business-development outcomes.

• Establish meaningful key performance indicators for each campaign.
• Track qualified leads, conversions, website activity, paid-media efficiency, and audience quality.
• Build clear monthly reports showing spend, results, lessons, and recommended next steps.
• Use testing and data to improve headlines, creative, targeting, offers, landing