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Auto req ID: 54685 
Title: Lead Motorcycle Product Manager 
Job Function: Product Management 
Location: PDC
Workplace Category:Onsite 
Company: Harley-Davidson Motor Company 
Full or Part-Time: Full Time 
Shift: SHIFT1 

At Harley-Davidson, we are building more than machines. It's our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

The Harley-Davidson Motor Company Product Development Center (PDC) located in Wauwatosa, WI is home to the mantra - You dream it. We build it. Join our team as a  Lead Motorcycle Product Manager 

Job Summary

The Lead Product Manager will lead the end-to-end vision and development of category-defining products-from early concept ideation through development and market launch-while balancing customer needs, market dynamics, portfolio complexity, and financial performance to shape a winning product strategy. This role requires a distinct blend of strategic leadership, deep consumer insight, and technical product knowledge. The ideal candidate will influence executive decision-making, challenge the status quo, and rally cross-functional teams around a bold, cohesive product roadmap that drives differentiation and long-term growth.

Job Responsibilities

• Define and execute long-range product portfolio strategies aligned to business objectives, revenue targets, and customer acquisition goals.
• Lead cross-functional teams consisting of leaders from commercial, engineering, design and marketing to deliver new products to market.
• Develop product vision, positioning, feature strategy, and roadmap planning for complex global product portfolios.
• Conduct extensive market analysis, competitive benchmarking, consumer research, and trend forecasting to identify new business opportunities and unmet customer needs.
• Develop data-driven recommendations for product features, pricing, volume planning, and profitability optimization.
• Monitor product performance throughout the lifecycle and implement corrective actions to improve commercial results and customer satisfaction.
• Build business cases and executive-level presentations supporting investment decisions, product approvals, and portfolio prioritization.
• Collaborate with engineering and design teams to ensure products achieve target functionality, quality, performance, and customer experience objectives.
• Represent the voice of the customer throughout the product development process and ensure alignment between customer expectations and business goals.
• Analyze sales performance, market trends, pricing conditions, and profitability metrics to guide future product and portfolio decisions.
• Partner with product marketing teams to develop strategic messaging and effectively communicate product positioning and innovation stories.
• Coordinate global and regional stakeholder alignment to ensure consistent execution of portfolio strategy and commercial objectives.
• Ensure product portfolio decisions balance consumer demand, brand positioning, operational feasibility, and long-term business sustainability.

Education Requirements    

High School Diploma or Equivalent Required

Education Specifications

Bachelors Degree Preferred

Experience Requirements 

This position typically requires a minimum of 8 years of related experience.  In addition, the qualified candidate will have demonstrated the following: 

• Strong background in market analysis, pricing strategy, lifecycle management, and business case development.
• Demonstrated success leading cross-functional teams.
• Executive-level communication and presentation skills with the ability to influence senior leadership.
• Experience working with premium consumer brands, powersports, automotive, or adjacent industries preferred.
• Strong analytical mindset with the ability to translate data and consumer insights into actionable product strategies.
• Motorcycle riding experience preferred.

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here. 

Applicants must be currently authorized to work in the United States.

Direct Reports: No  
Travel Required: 0 - 10%  
Pay Range: $107,100 - $165,900 
Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer  
Relocation: This position is eligible for domestic relocation assistance (within posted country)