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Freelance Website Design Jobs in Wisconsin (NOW HIRING)

Ascendent Healthcare

Marketing Manager

Elm Grove, WI · On-site

Manage campaigns across digital, social, email, website, local marketing, and other relevant ... Coordinate photography, video, design, written content, and other creative work * Manage outside ...

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Freelance Website Design information

What is freelance website design?

Freelance website design is the practice of independently creating and building websites for clients on a project or contract basis, rather than working as a full-time employee at a company. Freelance website designers typically work with a variety of clients, including small businesses, entrepreneurs, and organizations, to develop visually appealing and functional websites tailored to their needs. They are responsible for tasks such as designing layouts, selecting color schemes, ensuring mobile responsiveness, and sometimes writing code. Freelancers enjoy flexibility in choosing projects and setting their own schedules but are also responsible for managing their business, finding clients, and handling payments.

What are the key skills and qualifications needed to thrive as a freelance website designer?

To thrive as a Freelance Website Designer, you need strong proficiency in web design principles, HTML/CSS, responsive design, and a solid portfolio showcasing your work. Familiarity with industry-standard tools like Adobe Creative Suite, Figma, and popular content management systems (CMS) such as WordPress is typically required. Excellent communication, time management, and client relationship skills help you stand out by ensuring clear expectations and repeat business. These skills are vital for delivering high-quality, user-focused websites while efficiently managing multiple client projects in a competitive freelance market.

How do freelance website designers typically manage client expectations and communication throughout a project?

Freelance website designers often use clear project proposals, regular progress updates, and milestone check-ins to keep clients informed and engaged. Setting realistic timelines and clarifying deliverables upfront helps prevent misunderstandings. Many freelancers use project management tools or scheduled meetings to streamline communication and ensure feedback is integrated at each stage. This collaborative approach not only builds trust but also leads to better project outcomes and client satisfaction.

What is the difference between Freelance Website Design vs Web Developer?

AspectFreelance Website DesignWeb Developer
CredentialsDesign certifications, UI/UX knowledgeProgramming skills, coding certifications
Work EnvironmentFreelance, remote or on-siteFreelance or employed, remote or on-site
Industry UsageWeb design agencies, freelance platformsTech companies, agencies, freelance platforms
Search & ComparisonFocus on visual design, user experienceFocus on coding, functionality

Freelance Website Design primarily involves creating the visual layout and user experience of websites, often focusing on aesthetics and usability. Web Developers, on the other hand, handle the technical coding and functionality behind websites. While both roles may overlap, especially in freelance settings, understanding their distinct skills helps clients find the right professional for their project needs.

Are freelance website designers in demand?

Freelance website designers are in high demand due to the ongoing need for businesses to establish and improve their online presence. The demand is driven by the growth of e-commerce, digital marketing, and the need for responsive, user-friendly websites, making freelance web design a viable career option for those with skills in HTML, CSS, and design tools.

How to become a freelance website designer?

To become a freelance website designer, develop skills in web development languages such as HTML, CSS, and JavaScript, and gain experience with design tools like Adobe XD or Figma. Building a strong portfolio and establishing an online presence through platforms like Behance or personal websites are essential for attracting clients. Continuous learning and staying updated on industry trends help maintain competitiveness in the freelance market.

What are the most commonly searched types of Website Design jobs in Wisconsin?

The most popular types of Website Design jobs in Wisconsin are:

What cities in Wisconsin are hiring for Freelance Website Design jobs?

Cities in Wisconsin with the most Freelance Website Design job openings:

Freelance Website Design jobs near you
Infographic showing various Freelance Website Design job openings in Wisconsin as of August 2026, with employment types broken down into 89% Full Time, 9% Part Time, and 2% Contract. Highlights an 80% Physical, 5% Hybrid, and 15% Remote job distribution.

Communications & Outreach Specialist

Supporting Families Together Association

Madison, WI • On-site, Remote

$60K - $65K/yr

Full-time

Re-posted 4 days ago

Job description

Location: Remote, applicant must reside within Wisconsin
Reports to: Executive Director
The Communications & Outreach Specialist will develop and implement comprehensive consumer education and marketing strategies to amplify Thriving Wisconsin's statewide impact. This role is responsible for designing general, program-specific, and project-specific materials tailored to various audiences, including funders, Network members, child care providers, parents, policymakers, and the media.
The Specialist is responsible for managing and enhancing the organization's digital presence through website administration, social media management, and media relations. This role develops and implements strategic branding and marketing initiatives that increase awareness, engagement, and visibility for Thriving Wisconsin and its Network Members, while ensuring consistent and effective communication across all platforms
This role serves as the primary communications lead for the organization and works closely with the Executive Director, Assistant Director, program staff, and statewide partners to align communications strategy. May coordinate with external designers, freelancers, or vendors as needed.
Primary Responsibilities:
Communications & Graphic Design
  • Content Creation: Design, write, and publish high-quality marketing and consumer education materials including one-pagers, newsletter articles, online digests, annual reports, social media tiles, and e-blasts tailored to diverse stakeholder groups.
  • Brand & Campaign Assets: Create print and digital collateral to promote services, enhance access and engagement, and support new initiatives, while ensuring consistent adherence to brand guidelines across all regional partners. Maintain strengths-based accessible, and audience-centered communication style across all materials.
  • Digital Media Management: Manage and update the agency website and social media platforms. Develop, maintain, and execute a strategic social media calendar.
  • Accessibility: Develop and review communications and marketing materials to ensure they are clear, culturally appropriate, and accessible to individuals of varying abilities, language preferences, literacy levels, and target audience. Ensure the organization's website meets federal and state accessibility requirements.
  • Audience Engagement: Manage the organization's contact database using Constant Contact and/or other web-based communication tools.
  • Media Relations: Monitor media coverage on child care and early childhood education issues. Cultivate relationships with journalize and develop media resources (press releases, media kits, advisories, adn an online press center). Pitch stories to media highlighting program outcomes and statewide impact.

Programmatic Support
  • Partner Collaboration: Coordinate with state and community-based partners, including Child Care Resource & Referral (CCR&R) agencies and Family Resource Centers (FRCs), to align marketing efforts and maximize collective impact.
  • Membership Management: Support updating marketing components of annual membership renewal process.
  • Member Support & Engagement: Plan, organize, and facilitate ongoing marketing and communications Communities of Practice (CoP) events, fostering collaboration, knowledge sharing, and engagement among member agencies.
  • Network Communications Alignment: Monitor and support the implementation of consistent network language, branding, and required website components across CCR&R member agency websites to strengthen the network's unified identity.
  • Outreach & Promotional Activities: Coordinate outreach initiatives, events, and campaigns to enhance organizational and network visibility. Mange the design, procurement, and distribution of promotional and marketing materials for events.
  • Build Brand Awareness: Expand public awareness of Thriving Wisconsin and member agencies through marketing, communications, and educational initiatives that highlight available services and resources.
  • Consumer Education: Create and promote educational campaigns, resources, and content that empower consumers to understand and access services offered by member agencies throughout Wisconsin.
  • Earned Media Relations: Develop and execute media outreach strategies that secure earned media coverage, increase organizational visibility, and highlight the impact of member agencies across Wisconsin.
  • Reporting: Lead development of impact reports and data-informed storytelling for funders and policymakers.
  • Strategic Communications: Develop and implement marketing and communications strategies that advance network-wide priorities and increase engagement with key stakeholders.

General
  • Actively participate in monthly staff meetings and quarterly in person meetings
  • Support agency mission, vision, and strategic aims
  • Other duties as assigned

Key Qualifications
Education & Experience
  • Minimum of bachelor's degree in Communications, Marketing, Graphic Design, Public Relations, or closely related field.
  • Minimum of 3 years of professional experience in communications, marketing, or programmatic support.
  • Experience with the nonprofit sector, human services, or the early care and education field is strongly preferred.
  • Demonstrated ability to lead complex projects involving multiple stakeholders and deliverables

Skills & Competencies
  • Exceptional written and verbal communications skills, with a proven ability to translate complex systems change into compelling storytelling.
  • Outstanding diplomacy and solutions-oriented approach to building relationships with media, funders, and diverse community stakeholders.
  • Proven ability to work independently in a remote environment while remaining deeply collaborative and team oriented.
  • Excel at managing competing demands, multitasking, and shifting priorities within a fast-paced environment.
  • Technical Proficiency
    • Required: Mastery of Microsoft Office Suite, website design/maintenance software, and major social media platforms including CMS platforms such as Wordpress or similar.
    • Preferred: Profisical in Adobe Creative Suite, Canva, Constant Contact, and related digital design tools. Familiarity with basic analytics tools such as Google Analytics or social media analytic platforms

Travel & Logistics
  • Valid driver's license and current auto insurance
  • Ability to travel statewide, including overnight stays as needed for quarterly meetings or events.

Thriving Wisconsin is an equal opportunity/affirmative action employer. We promote excellence through diversity and encourage all qualified individuals to apply

Apply