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Freelance Web Designer Jobs in Rochester Hills, MI

Publicis Groupe Holdings B.V

Art Director

Birmingham, MI · On-site

$66K - $87K/yr

Designing comps, storyboards, initial graphic concepts and final deliverables. * Brainstorming and ... in both print and Web. * Strong experience on large cross-channel and/or direct-marketing ...

Publicis Groupe Holdings B.V

Art Director

Birmingham, MI · On-site

$66K - $87K/yr

Designing comps, storyboards, initial graphic concepts and final deliverables. * Brainstorming and ... in both print and Web. * Strong experience on large cross-channel and/or direct-marketing ...

DACUT

Creative Marketing Manager

West Bloomfield, MI · On-site

You will also own the calendar, the request queue, designer workloads, the approval path, and the ... Marketing owns strategy: campaigns, media, digital performance, analytics, SEO, web development ...

Publicis Groupe Holdings B.V

Copywriter

Birmingham, MI · On-site

$66K - $87K/yr

A keen pulse on everything the Web has to offer (including, you know, the latest celebrity Twitter ... A love of collaborating with your team members - creative directors, art directors, designers ...

Publicis Groupe Holdings B.V

Copywriter

Birmingham, MI · On-site

$66K - $87K/yr

A keen pulse on everything the Web has to offer (including, you know, the latest celebrity Twitter ... A love of collaborating with your team members - creative directors, art directors, designers ...

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Freelance Web Designer information

See Rochester Hills, MI salary details

$21

$32

$39

How much do freelance web designer jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for freelance web designer in Rochester Hills, MI is $32.08, according to ZipRecruiter salary data. Most workers in this role earn between $26.54 and $37.60 per hour, depending on experience, location, and employer.

What is a freelance web designer?

Freelance web designers are self-employed professionals who design and create websites for clients on a project-by-project basis, rather than working as full-time employees for a single company. They handle various aspects of web design, including layout, graphics, user experience, and sometimes basic programming. Freelance web designers often work remotely, set their own schedules, and may serve multiple clients at the same time. Their responsibilities also typically include communicating with clients, understanding project requirements, and delivering websites that meet those needs.

What does a freelance web designer do?

As a freelance web designer, your duties are similar to those you perform as a web designer working for a company or design firm. You consult with the client to assess their website needs, design several website examples, and, with the consultation of the client, develop the site. Your responsibilities may include both front- and back-end development, including setting up web hosting, streamlining the graphics and user interface, and ensuring that the website appears on web searches. Some freelancers also contract out technical work that they cannot complete on their own.

What are the key skills and qualifications needed to thrive as a freelance web designer, and why are they important?

To thrive as a Freelance Web Designer, you need strong proficiency in visual design, UX/UI principles, and front-end development skills, often supported by a portfolio showcasing your work. Mastery of tools like Adobe Creative Suite, Figma, and coding languages such as HTML, CSS, and JavaScript is typically expected. Excellent client communication, time management, and self-motivation are standout soft skills in this freelance role. These skills and qualities are crucial for delivering high-quality work, meeting client expectations, and maintaining a successful independent business.

What are some common challenges freelance web designers face when managing multiple client projects simultaneously?

Freelance web designers often juggle several client projects at once, which can make time management and organization challenging. Balancing differing client expectations, project deadlines, and communication styles requires strong prioritization and clear boundaries. Utilizing project management tools, setting realistic timelines, and maintaining transparent communication with clients are essential strategies for staying on track and ensuring high-quality work. Building routines for regular updates and feedback can also help prevent misunderstandings and keep projects moving smoothly.

What is the difference between Freelance Web Designer vs Web Developer?

AspectFreelance Web DesignerWeb Developer
CredentialsDesign certifications, UI/UX knowledgeProgramming certifications, coding skills
Work EnvironmentFreelance, remote or client sitesFreelance or employed, remote or office
Industry UsageDesign agencies, freelance platformsTech companies, agencies, freelance platforms
Search & ComparisonDesign skills, portfolio, creativityCoding skills, project experience

Freelance Web Designers focus on visual design, user experience, and layout, while Web Developers handle coding, functionality, and backend processes. Both roles often collaborate but require different skill sets and credentials, making them distinct yet complementary in web project development.

Are freelance web designers in demand?

Freelance web designers are in demand due to the ongoing need for businesses to establish and improve their online presence. The role requires skills in design tools like Adobe XD or Figma and knowledge of HTML, CSS, and responsive design. Demand can vary based on industry trends and economic factors, but overall, freelance web design remains a viable career option.

How much do freelance web designers make?

Freelance web designers typically earn between $25 and $100 per hour, depending on experience, skill level, and project complexity. Annual income can range from $30,000 to over $100,000 for experienced professionals working with clients or agencies. Rates often vary based on geographic location, specialization, and the designer's portfolio.
More about Freelance Web Designer jobs

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Freelance Web Designer jobs near you

Creative Lead/Instructional Design Manager

Auburn Hills, MI • On-site

Stellantis
IT Services

7.5

Company rating: 7.5 out of 10

Based on 131 frontline employees who took The Breakroom Quiz

15th of 45 rated automakers

Good employer

Recommended by students

Paid breaks

Learn more about Stellantisexternal

Full-time

Posted 19 days ago

Job description

The Creative Lead/Instructional Design Manager guides the creative development of learning and performance support materials created by Stellantis Performance Institute for an audience of Stellantis dealership personnel with an emphasis on Sales and After Sales students (non-technical)
This is a full-time, on-site position with Stellantis' Performance Institute in Auburn Hills, Michigan.
This position is responsible for managing the creation of learning solutions that meet and exceed Stellantis Performance Institute expectations for improving retail performance. These learning solutions include a variety of media (e.g., web, print, live, games, animations, mobile and video) that communicate a clear, relevant message to all our external and internal audiences -- including our internal Performance Institute staff, trainers, and the end users in dealerships throughout the NAFTA region.
This role also collaborates with project managers, subject matter experts, instructional designers/writers, vendors and Performance Institute's internal teams to ensure effective and engaging learning experiences. In addition, this role designs and develops learning interventions.
Job Responsibilities include but not limited to:
  • Manage the instructional development process, from needs analysis/concept to implementation and measurement, including creating/updates templates and processes, curriculum and course design, writing/development and editing
  • Provide leadership, process support and general oversight/mentoring for contract developers and freelance personnel as required, including keeping track of how well people are doing in order to make improvements
  • Problem Solving - including proactive solutions to achieve improved effectiveness and efficiency
  • Maintain records and files of work and revisions, per departmental standards
  • Produce/edit product and skills-related creative deliverables with minimal supervision
  • Participate in status meetings, provide project updates, conduct/assist with presentations, delegate projects and manage developer workload as required
  • Benchmark other manufacturer's training and extract best practices for consideration within our strategies
  • Work with key Performance Institute leaders to ideate and implement learning solutions
  • Create presentations and supporting materials for executives to optimize their messaging
  • Attend skills-related training events (i.e., new Skills train the trainer sessions), video shoots and narrative voice-over recording sessions as required to ensure performance objectives and creative vision are maintained
  • Support management of ISD team, freelance staff and vendor partners utilized for a variety of projects

Basic Requirements
  • Minimum of Undergraduate degree; BA or BS in Behavioral Psychology, Technical Writing, Journalism, English, Instructional Design, Communications, or related field
  • Minimum 7 years of experience designing/developing training and performance improvement materials, with an emphasis on retail automotive (Sales/After Sales), in a professional environment
  • Demonstrated application of adult learning principles, performance improvement strategies and associated adult learning models and theories
  • Demonstrated familiarity with general automotive knowledge, systems, components and related technologies
  • Proven ability to provide, present and explain work samples during interview process
  • Proven experience managing a small team of instructional designers
  • Proven experience collaborating with project team members and various internal departments/disciplines to produce learning solutions and provide project status updates
  • Excellent and demonstrated analytical and problem-solving skills
  • Excellent knowledge of Microsoft Word and Power Point. Minimum intermediate knowledge of Excel
  • Experience assisting training facilitators as required to prepare/facilitate courseware
  • Experience presenting to and working with executives
  • Excellent and demonstrated writing skills, e.g., creative, journalistic, marketing/copy, technical
  • Ability to work in-person at World Headquarters in Auburn Hills (in office 5 days a week)

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