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Freelance Visual Merchandiser Jobs in Seattle, WA

Ensure consistency of brand voice, visual identity, and messaging across all platforms and customer ... Support eCommerce growth initiatives through promotional campaigns and product merchandising.

Ensure consistency of brand voice, visual identity, and messaging across all platforms and customer ... Support eCommerce growth initiatives through promotional campaigns and product merchandising.

Marketing Manager

Kent, WA · On-site

$85K - $110K/yr

Ensure consistency of brand voice, visual identity, and messaging across all platforms and customer ... Support eCommerce growth initiatives through promotional campaigns and product merchandising.

Freelance Visual Merchandiser information

See Seattle, WA salary details

$10

$24

$47

How much do freelance visual merchandiser jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for freelance visual merchandiser in Seattle, WA is $24.57, according to ZipRecruiter salary data. Most workers in this role earn between $16.39 and $28.17 per hour, depending on experience, location, and employer.

What is a freelance visual merchandiser?

Freelance visual merchandisers are independent professionals who design and implement visual displays in retail spaces to attract customers and boost sales. Unlike in-house merchandisers, they work on a contract basis for various clients, offering flexibility and specialized expertise. Their tasks can include creating window displays, arranging store layouts, and ensuring products are presented in an appealing way. They collaborate closely with store managers and marketing teams to align the visual presentation with brand identity and promotional goals.

How to become a freelance visual merchandiser?

Visual merchandisers create eye-catching displays and design store layouts to attract customers and encourage them to buy products. To pursue a career as a freelance visual merchandiser, you need several years of experience in the design or retail industry. Formal education is not required, but degree programs in visual merchandising, design, fashion, or marketing provide training on how to utilize lighting, arrange showcases, and make designs manually and with computer-aided design (CAD) programs. Acquire a position in a retail store to gain experience and learn how displays are built. Intern or volunteer with a professional visual merchandiser or with a charitable organization with a retail store. Practice decorating store windows if possible and assist with merchandise display. Take pictures of all the work you do to create a substantial portfolio. Once you have several years of experience, market your skills to retailers to obtain freelance visual merchandiser positions.

What are the key skills and qualifications needed to thrive as a freelance visual merchandiser?

To thrive as a Freelance Visual Merchandiser, you need a strong sense of design, knowledge of retail trends, and experience in creating compelling product displays, often supported by a background in visual merchandising or a related field. Familiarity with design software like Adobe Creative Suite, planogram tools, and sometimes retail analytics platforms is typically required. Outstanding creativity, attention to detail, and excellent client communication enable freelancers to deliver tailored solutions and build lasting relationships. These skills are crucial for driving sales, enhancing brand identity, and meeting diverse client needs in dynamic retail environments.

How does a freelance visual merchandiser typically collaborate with retail teams and store managers?

Freelance visual merchandisers often work closely with retail teams and store managers to understand brand guidelines, current promotions, and store needs. They usually coordinate schedules for installations, communicate design concepts, and provide training to in-store staff on maintaining displays. Building strong relationships and clear communication are key to ensuring visual strategies align with sales goals and company standards. Freelancers may also provide regular feedback and updates on display performance to store leadership.

What is the difference between Freelance Visual Merchandiser vs In-House Visual Merchandiser?

AspectFreelance Visual MerchandiserIn-House Visual Merchandiser
CredentialsRelevant experience, portfolio, possibly certificationsSame as freelance, often with company-specific training
Work EnvironmentVarious retail locations, flexible scheduleCompany office or store, fixed schedule
Employer & Industry UsageIndependent contractors, multiple clientsRetail companies, brand stores
Search & Comparison IntentProject-based, flexible workLong-term employment, stability

Freelance Visual Merchandisers work independently across multiple retail locations, offering flexible project-based services. In contrast, In-House Visual Merchandisers are employed full-time by a single company, focusing on consistent brand presentation within their designated store or corporate environment.

How much do freelance visual merchandisers get paid?

Freelance visual merchandisers typically earn between $20 and $50 per hour, depending on experience, project scope, and location. Rates can vary based on the complexity of displays, client budgets, and whether the work is part-time or contract-based.
More about Freelance Visual Merchandiser jobs

What are the most commonly searched types of Visual Merchandiser jobs in Seattle, WA?

The most popular types of Visual Merchandiser jobs in Seattle, WA are:

What are popular job titles related to Freelance Visual Merchandiser jobs in Seattle, WA?

For Freelance Visual Merchandiser jobs in Seattle, WA, the most frequently searched job titles are:

What job categories do people searching Freelance Visual Merchandiser jobs in Seattle, WA look for?

The top searched job categories for Freelance Visual Merchandiser jobs in Seattle, WA are:

Infographic showing various Freelance Visual Merchandiser job openings in Seattle, WA as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 24% Part Time, 1% Temporary, 4% Contract, and 1% Nights. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $51,127 per year, or $24.6 per hour.
Baden Sports Inc
Sporting Product Manufacturing • 51 - 200 employees

$85K - $110K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 9 days ago


Job description

Description

Position Summary

Baden Sports is seeking a creative, strategic, and hands-on Marketing Manager to lead the development and execution of marketing initiatives across our portfolio of products. This role is responsible for driving brand awareness, consumer engagement, retail support, digital marketing performance, and integrated campaign execution across multiple channels.

The ideal candidate combines strategic thinking with strong execution skills, thrives in a fast-paced entrepreneurial environment, and has a passion for sports, athletes, and authentic brand storytelling.

Key Responsibilities

Brand & Marketing Strategy

  • Develop and execute annual marketing plans aligned with company growth objectives and brand priorities.
  • Manage and strengthen brand positioning across basketball, volleyball, football, soccer, baseball, softball and other product categories.
  • Ensure consistency of brand voice, visual identity, and messaging across all platforms and customer touchpoints.
  • Collaborate cross-functionally with sales, product development, customer service, and executive leadership.

Digital Marketing & Content

  • Oversee digital marketing efforts including email marketing, social media, paid advertising, SEO/SEM, and website content.
  • Manage content calendars and lead creation of engaging digital content including photography, video, athlete stories, and product campaigns.
  • Monitor and optimize digital performance metrics including traffic, engagement, conversion rates, and ROI.
  • Support eCommerce growth initiatives through promotional campaigns and product merchandising.

Product Launches & Campaign Management

  • Collaborate with Sales and Product leadership to plan and execute go-to-market campaigns for new product launches.
  • Develop marketing collateral, presentations, sales tools, and retailer support materials.
  • Lead seasonal campaigns, sponsorship activations, tournaments, events, and grassroots marketing initiatives.
  • Work closely with external agencies, photographers, designers, and freelance partners as needed.

Partnerships & Athlete Engagement

  • Support athlete, coach, league, and organizational partnerships that strengthen brand visibility and credibility.
  • Identify opportunities for influencer, NIL, and ambassador marketing initiatives.
  • Help manage sponsorship assets, activation schedules, and relationship communications.

Analytics & Budget Management

  • Track campaign performance and provide actionable reporting and insights.
  • Manage marketing budgets and prioritize spending to maximize impact and efficiency.
  • Analyze consumer trends, competitive activity, and market opportunities.

Requirements

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field preferred.
  • 5+ years of marketing experience, preferably within sporting goods, consumer products, lifestyle brands, or eCommerce.
  • Strong understanding of digital marketing platforms and analytics tools.
  • Experience managing integrated marketing campaigns from concept through execution.
  • Excellent communication, project management, and organizational skills.
  • Ability to balance strategic planning with hands-on execution.
  • Proficiency  in Microsoft Office, Adobe Creative Suite, Shopify, Klaviyo, Google Analytics, or similar marketing platforms is preferred.
  • Proficiency using AI-powered tools to enhance productivity, creative development, content generation, analytics, and overall marketing effectiveness.
  • Passion for sports and understanding of athlete and team sports culture strongly preferred.

Desired Attributes

  • Entrepreneurial mindset with a willingness to take initiative.
  • Strong creative instincts combined with analytical thinking.
  • Collaborative and team-oriented leadership style.
  • Ability to manage multiple priorities in a fast-moving environment.
  • High attention to detail and commitment to brand excellence.

Compensation & Benefits

  • Competitive  salary based on experience
  • Performance bonus opportunities
  • Health, dental, and vision benefits
  • 401(k) with company match
  • Paid time off and holidays
  • Employee discounts on Baden products

About Baden Sports

Baden Sports has been crafting premium sports equipment for athletes at all levels for decades. As a family-owned company with deep roots in team sports, Baden is committed to innovation, quality, and supporting the communities where sports are played.